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10 Steps to Getting Paid for Your Marketing Materials
How many times have you heard the same sound bites come out of your mouth to your clients, prospects, and audiences, almost boring yourself to tears in the process? Imagine generating money directly from those sound bites, from those pearls of...
11 Tips for Google AdWords Marketing Success
1. Use keywords in ad text Show the searcher that your ad is relevant. Google will display the search keywords in bold in your ad if they're present. This helps your ad stand out from the crowd. 2. Keep ad group keyword list short Instead...
Hire An Internet Marketing Expert For Online Success
It never ceases to amaze me how many otherwise intelligent people set-up a website, without any type of plan or clue about how to promote it, how to write a sales letter, how to write an ad--nothing! Fact is, nowadays, anyone can have a website....
Use Internet Marketing to Bring Customers to Your Local Business
Millions of "bricks and mortar" businesses have websites, but only a fraction of those businesses are using the Internet to bring in more sales. It's an expense that they pay because "everyone else is doing it". Don't settle for that. Is the...
What Did Richard Pryor Know About Marketing, That Most Business Owners Are Scared To Death About?
What Did Richard Pryor Know About Marketing, That Most Business Owners Are Scared To Death About? You may know exactly how much of a comic genius Richard Pryor was, however few people are aware of what a marketing genius he was too. Here's...
 
The Sheep, The Shepherd and an Internet Marketing Fleece-Job

You have a site that's just returning on investment; nothing more or perhaps
a lot less. You believe in professional services as they're the experts. You
have little knowledge in their field, nor the time and resources for
private research or independent consult.

Perhaps its Internet promotion and advertising this time round and your
parting with $1000's a month for ho hum returns on your Web site investment.

BANNERS BABY!! Your net marketing agent says over and over... "We're
going to expand the banner campaign." When this advice hits your desk,
another $500 a month gets released to the professional coffers.

Next week, how are those sales stats going?

Some Internet promotion 'professional' may be fleecing you $1000's a month
in worthless banner advertising. Fortunately for you, this expenditure
imbalance is exposed with the help of a text log on your Web site's
server, raw website statistics. GOLD BABY!!

I recently submitted a proposal to a new client for, you guessed it, website
promotion and advertising. The first request to the client was for their
website stat logs, secondly their tentative figures on banner and other
forms of advertising on the Internet.

Web site stat logs are black gold. Each hit to your site is recorded
by the Web server in a text file. Much information about those individual
hits is recorded too; among that array are all your hit 'Referrers'. A referrer
is the site page from which a link was used to land on one of your Web site pages.

For my new client, I found a big, fat gold nugget worth $4477.05 in these
web stats. The client's banner campaign was restricted to one site, one domain,
one referrer. There was no evidence of an acceptable conversion to sales
by visitors from this site. Unique visits from these banners also generated .004%
of total traffic.

This client released equal money to that of banners for a major search engine
campaign. Without tallying up all


the miscellaneous referrals from 3rd party sites
that used the same search engine and ads, 57% of total unique traffic was
being referred by the major search engine.

The search engine campaign bought in 150 visitors for every 1 from banners.
Please keep in mind here that banner visitors were also not notable sales converts
either. The cash spent on banners in this case is nothing more than gold leaf
dunny paper.

The "Sponsored Links" you see next to your favourite search engine's results
are usually priced by the key terms used for your search. A successful bid on
the ad's account for those terms determines the cost of a click through to the
ad's destination site. After a quick enquiry using one such ad account, I found a
low bidding term which related to the client's needs and delivered 30% more
visitors. All this for the princely sum of $22.95.

In other words, the client could have the $4500.00 banner visits delivered for
$22.95. For how many years has this banner campaign been going?

Scenarios such as this indicate one of 2 things; your getting fleeced or gross
negligence on your trusted professional's behalf. Black gold is not Texas Tea
these days. It's also not newspaper classified ink. Black gold is currently your
Web site statistics logs.

Always ask your prospective advertising agency or promotion agent whether they
can back up campaign decisions with statistics. Assign someone within your company
the task of analysing site statistics against ad methods. If there is nobody
suitable, then you could save $1000's by paying for an independent 3rd party
assessment of your Web site statistics logs.

About the Author

Mark Senden is an Australian professional within the commercial art and display
service industry. His services are sub-contracted to media studios in
Australia, UK and USA. His services can be found via;

Web Site Design and Promotion at v2Media.

 

KnowThis: For Marketing, Market Research, Internet Marketing ...
KnowThis.com offers a wealth of information, forums, and resources for professionals, academics and students in traditional and internet marketing, ...
www.knowthis.com
 
Marketing - Wikipedia, the free encyclopedia
Marketers depend on marketing research, both formal and informal, ... The next big thing is a concept in marketing that refers to a product or idea that ...
en.wikipedia.org
 
Marketing - Marketing Strategy - Marketing Plan - Marketing ...
Learn about marketing careers, the stages of developing a marketing plan, how to begin marketing research, create a marketing strategy, and how to market ...
marketing.about.com
 
Marketing.org - Home of the Business Marketing Association
Serves the professional, educational and career development needs of business-to-business marketers.
www.marketing.org
 
Welcome - American Marketing Association - www.marketingpower.com
Dedicated to serving the educational and professional needs of marketing executives.
www.marketingpower.com
 
Advertising, Marketing, Media and PR News - Brand Republic
Find the latest Advertising, Marketing, Media and PR news from Brand Republic, the online resource for up to the minute advertising and marketing news and ...
www.brandrepublic.com
 
Marketing Magazine - Marketing News - Brand Republic
Marketing Magazine - Marketing News - Brand Republic.
www.brandrepublic.com
 
Marketing (Canada)
Offers a Canadian source of news and articles on marketing, advertising and media.
www.marketingmag.ca
 
BidVertiser - Pay Per Click Advertising On Sites Of Your Choice.
Pay per click advertising - online advertising directly on sites of your choice, internet marketing solution for online advertisers.
www.bidvertiser.com
 
Online Behavioral Contextual Advertising and Marketing.
Promote your business with today's most effective online advertising technology, contextual advertising at a cost effective metric of CPC, PPC, CPM or CPV.
www.clicksor.com
 
Sales Jobs / Marketing Jobs / Advertising Jobs - MarketingJobs.com
Employment site for marketing and sales professionals.
www.marketingjobs.com
 
The Chartered Institute of Marketing
The Chartered Institute of Marketing is the world's largest international marketing professional body and helps with career support and information ...
www.cim.co.uk
 
Marketing: See what people are saying right now on Technorati
See all blog posts tagged with marketing on Technorati.
www.technorati.com
 
Marketing Profs - Marketing Concepts and Strategies: Expert ...
Marketing knowhow from professionals. Newsletter, articles and how-to's.
www.marketingprofs.com
 
Guerrilla Marketing Online - The Official Site
Guerrilla Marketing Online is anonline magazine for small business, entrepreneurs, sales people and marketers of all kinds.
www.gmarketing.com
 
Business Marketing - Small Business Marketing
Business marketing - Read everything your need to know about small business marketing.
www.entrepreneur.com
 
All About Marketing
Adapted from Field Guide to Nonprofit Program Design, Marketing and Evaluation ... Inbound Marketing Includes Market Research to Find Out: ...
www.managementhelp.org
 
Pages tagged with "marketing" on del.icio.us
USA Network Announces a NASHVILLE STAR Marketing Partnership With ... - Yahoo! ... Direct Marketing Association: Telephone, Mail & Internet Marketing ...
del.icio.us
 
ClickZ Internet Marketing Solutions for Marketers
Includes columns with commentary and analysis on a wide variety of internet marketing subjects ranging from B2B marketing to search engine marketing.
www.clickz.com
 
Direct Marketing Association: Telephone, Mail & Internet Marketing
Trade association for users and suppliers in the direct, database and interactive marketing fields, offering seminars and resources, and lobbying for ...
www.the-dma.org
 
 

 
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