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Financial Services Marketing Insights: A Marketing Compass
What we now call “marketing” began long before the name was coined. In the mid-1800s, traveling salesmen dressed “snake oil" and other tonics in fancy packaging and extolled their virtues to a gullible public. New marketing applications soon...
HOW TO MASTER THE ART OF E-MARKETING....within 7 minutes
1st minute *********************************** COMMUNICATION Most of the time, any form of communication, fax, email, air-mail may not have been received by the intended parties, the fact is: It is normal for a fax or e-mail not being received,...
Let’s Do the MARKETing!
Marketing entails a lot of brainwork and creativity. It follows a domino process and every step needs an equally meticulous guidance and attention. Before you bring your products to the open, you must first conduct a research. Research delves into...
Manufacturers Shift Marketing Budget Away from Print Advertising in 2006
In early Q3, TR Cutler, Inc. conducted the largest North American manufacturer survey about anticipated marketing budgets in 2006. Statistically significant findings indicated that nearly two-thirds (64%) of the manufacturers surveyed anticipate a...
Marketing-Minded Financial Planners, Create Your Very Own Story to Get Free Publicity
One big mistake that many marketing-minded financial planners make when contacting the media is to drop what's called an "information dump." Sending a reporter statistics on the growth of your business (no matter how impressive) or on the success...
 
Developing a Marketing Virus Carrier

You're neck deep in competition, and sometimes the profits just
don't find you. Your advertising venues are shoulder-to-shoulder
with other people's offers, and it's getting slower to squeeze
out a profit.

You search for something new, always on the look-out for that
particular edge that'll make it all happen; a new associate
program, a new technique, a new advantage that will bring your
ship home.

What you need, my friend, is a "killer product" that no one else
has but you! That, coupled with a self perpetuating delivery
mechanism can make all the difference in the world. "Difficult to
do", you say? Not at all.

In today's Internet marketing environment, particularly in the
small business arena, the winners have consistently used a viral
marketing approach with a product designed to specifically
execute this winning strategy. It's almost a necessity.

So what is this killer product; the actual "virus" that brings
home the bacon?

Let's define a few of its characteristics:

1. It's something at which people cannot resist taking a
peek. Sometimes people pay for it; sometimes it's free.
But it's always something difficult to resist a look.

2. It's something that can be passed from one person to
another without degradation or dilution. It is typically
also something a person would "want" to pass to another.

3. The content of the virus brings the recipient to a
desired state, or location, where an "action" can be
processed. The action can be a purchase, a subscription,
or anything that requires someone to "do" something. The
virus has a purpose.

You see these products every day. Though they may be subtle,
sometimes even hidden, the distribution mechanism is often the
same. You can typically find some of these mechanisms directly in
your "Downloads" folder.

If you've been at this marketing game for a while, you'll likely
have several of them sitting there smiling at you. You may even
be a carrier, offering them to others in your halo of altruism.
It's okay.

They're called ebooks. Surprised? The most heavily leveraged
ebooks ask you to pay for them. They then


convince you to
subscribe to the service, such as a newsletter.

Then, they convince you to subscribe to the affiliate program, so
you can become a carrier and benefit from its propagation. The
cycle then repeats itself with someone else.

Pay keenly to the awareness of the virus "mechanism". It is the
ebook! Yet too many would-be marketers fail to recognize the
power of ebooks because they think it requires too much work to
create and execute.

This faux pas is directly attributable to the linguistic error
that ebooks are electronic books. Wrong! Ebooks are not
electronic books, they're portable web sites (that can be made to
look and feel like a book).

While others are struggling to get targeted traffic, smart
marketers are simply "distributing" their mini-sites all over the
'Net. And in most cases they have others do it for them! (Even
AFTER they've paid for it!)

Are there other carrier mechanisms than the ebook? Of course! But
the more relevant question is: How many carrier mechanisms can
the average 'Net marketer "tailor design" expressly to the
advantage of themselves or their clients, by themselves?

Thinking of the ebook in terms of function, instead of
linguistics, opens all sorts of doors. It can be a catalog, a
coupon, a game piece, a feedback device, an order form, and more
... none of which requires writing a book.

If you're still looking for that "killer product" that no one
else has but you, it may be time to put on a new thinking cap.
Following the crowd is one thing; becoming a leader is another.
You cannot lead when someone else pulls the strings.

Rekindle your entrepreneurial spirit and create something
desirable that is uniquely yours. It is the mechanism, the actual
carrier, that you must eventually develop. It is here in which
you may find your own killer marketing virus, catching the wind
like a finely crafted sail, in a sea of competition.

About the Author

Dorian Greer is founder of METATROPOLIS, Inc., and has
specialized in creating and selling ebooks since 1997. He is the
author of The Web Marketer's Target Market Finder, and others.
http://www.ebooks-ibooks.com

 

KnowThis: For Marketing, Market Research, Internet Marketing ...
KnowThis.com offers a wealth of information, forums, and resources for professionals, academics and students in traditional and internet marketing, ...
www.knowthis.com
 
Marketing - Wikipedia, the free encyclopedia
Marketers depend on marketing research, both formal and informal, ... The next big thing is a concept in marketing that refers to a product or idea that ...
en.wikipedia.org
 
Marketing - Marketing Strategy - Marketing Plan - Marketing ...
Learn about marketing careers, the stages of developing a marketing plan, how to begin marketing research, create a marketing strategy, and how to market ...
marketing.about.com
 
Marketing.org - Home of the Business Marketing Association
Serves the professional, educational and career development needs of business-to-business marketers.
www.marketing.org
 
Welcome - American Marketing Association - www.marketingpower.com
Dedicated to serving the educational and professional needs of marketing executives.
www.marketingpower.com
 
Advertising, Marketing, Media and PR News - Brand Republic
Find the latest Advertising, Marketing, Media and PR news from Brand Republic, the online resource for up to the minute advertising and marketing news and ...
www.brandrepublic.com
 
Marketing Magazine - Marketing News - Brand Republic
Marketing Magazine - Marketing News - Brand Republic.
www.brandrepublic.com
 
Marketing (Canada)
Offers a Canadian source of news and articles on marketing, advertising and media.
www.marketingmag.ca
 
BidVertiser - Pay Per Click Advertising On Sites Of Your Choice.
Pay per click advertising - online advertising directly on sites of your choice, internet marketing solution for online advertisers.
www.bidvertiser.com
 
Online Behavioral Contextual Advertising and Marketing.
Promote your business with today's most effective online advertising technology, contextual advertising at a cost effective metric of CPC, PPC, CPM or CPV.
www.clicksor.com
 
Sales Jobs / Marketing Jobs / Advertising Jobs - MarketingJobs.com
Employment site for marketing and sales professionals.
www.marketingjobs.com
 
The Chartered Institute of Marketing
The Chartered Institute of Marketing is the world's largest international marketing professional body and helps with career support and information ...
www.cim.co.uk
 
Marketing: See what people are saying right now on Technorati
See all blog posts tagged with marketing on Technorati.
www.technorati.com
 
Marketing Profs - Marketing Concepts and Strategies: Expert ...
Marketing knowhow from professionals. Newsletter, articles and how-to's.
www.marketingprofs.com
 
Guerrilla Marketing Online - The Official Site
Guerrilla Marketing Online is anonline magazine for small business, entrepreneurs, sales people and marketers of all kinds.
www.gmarketing.com
 
Business Marketing - Small Business Marketing
Business marketing - Read everything your need to know about small business marketing.
www.entrepreneur.com
 
All About Marketing
Adapted from Field Guide to Nonprofit Program Design, Marketing and Evaluation ... Inbound Marketing Includes Market Research to Find Out: ...
www.managementhelp.org
 
Pages tagged with "marketing" on del.icio.us
USA Network Announces a NASHVILLE STAR Marketing Partnership With ... - Yahoo! ... Direct Marketing Association: Telephone, Mail & Internet Marketing ...
del.icio.us
 
ClickZ Internet Marketing Solutions for Marketers
Includes columns with commentary and analysis on a wide variety of internet marketing subjects ranging from B2B marketing to search engine marketing.
www.clickz.com
 
Direct Marketing Association: Telephone, Mail & Internet Marketing
Trade association for users and suppliers in the direct, database and interactive marketing fields, offering seminars and resources, and lobbying for ...
www.the-dma.org
 
 

 
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