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Free Radio Publicity for Marketing-Minded Financial Planners
Radio is a powerful publicity tool. Most stations offer news and talk programming. Those shows are put together not necessarily by the voice you hear on air, but by people called producers. Getting to know producers, and giving them reasons to...
Internet Marketing is Changing Right Before Your Eyes!
There's no doubt about it . . .
Big changes are in the air!
In the midst of all the usual scams and rip offs, there's a New Wave of Marketing techniques that are beginning to immerge that will forever alter what you do, or will take you...
The Mighty Marketing Newsletter
For many companies and organizations, it's a powerful marketing
tool that attracts and retains customers. I'm referring to the
dependable, hard-working newsletter.
On the subject of newsletters, guerilla marketing guru Jay
Conrad Levinson...
The New Spiritual Marketing Explosion - Part II
1. Self-Centering And Its Consequences With Part one, we have begun to spiritualize how important it is to focus away from ourselves in order to benefit. Why must we focus away from ourselves? In taking ourselves seriously, and going by “I come...
The Sixth Law of Gravitational Marketing for Small Businesses: The More Sales You Make, The More Sales You Get.
This is one of the great mysteries of the universe. Some people have called this concept divine intervention or action breeds action.
Here's A SECRET You Need To Learn...
People are sheep and they want to be led. They have a herd mentality....
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Developing a Marketing Virus Carrier
You're neck deep in competition, and sometimes the profits just don't find you. Your advertising venues are shoulder-to-shoulder with other people's offers, and it's getting slower to squeeze out a profit.
You search for something new, always on the look-out for that particular edge that'll make it all happen; a new associate program, a new technique, a new advantage that will bring your ship home.
What you need, my friend, is a "killer product" that no one else has but you! That, coupled with a self perpetuating delivery mechanism can make all the difference in the world. "Difficult to do", you say? Not at all.
In today's Internet marketing environment, particularly in the small business arena, the winners have consistently used a viral marketing approach with a product designed to specifically execute this winning strategy. It's almost a necessity.
So what is this killer product; the actual "virus" that brings home the bacon?
Let's define a few of its characteristics:
1. It's something at which people cannot resist taking a peek. Sometimes people pay for it; sometimes it's free. But it's always something difficult to resist a look.
2. It's something that can be passed from one person to another without degradation or dilution. It is typically also something a person would "want" to pass to another.
3. The content of the virus brings the recipient to a desired state, or location, where an "action" can be processed. The action can be a purchase, a subscription, or anything that requires someone to "do" something. The virus has a purpose.
You see these products every day. Though they may be subtle, sometimes even hidden, the distribution mechanism is often the same. You can typically find some of these mechanisms directly in your "Downloads" folder.
If you've been at this marketing game for a while, you'll likely have several of them sitting there smiling at you. You may even be a carrier, offering them to others in your halo of altruism. It's okay.
They're called ebooks. Surprised? The most heavily leveraged ebooks ask you to pay for them. They then
convince you to subscribe to the service, such as a newsletter.
Then, they convince you to subscribe to the affiliate program, so you can become a carrier and benefit from its propagation. The cycle then repeats itself with someone else.
Pay keenly to the awareness of the virus "mechanism". It is the ebook! Yet too many would-be marketers fail to recognize the power of ebooks because they think it requires too much work to create and execute.
This faux pas is directly attributable to the linguistic error that ebooks are electronic books. Wrong! Ebooks are not electronic books, they're portable web sites (that can be made to look and feel like a book).
While others are struggling to get targeted traffic, smart marketers are simply "distributing" their mini-sites all over the 'Net. And in most cases they have others do it for them! (Even AFTER they've paid for it!)
Are there other carrier mechanisms than the ebook? Of course! But the more relevant question is: How many carrier mechanisms can the average 'Net marketer "tailor design" expressly to the advantage of themselves or their clients, by themselves?
Thinking of the ebook in terms of function, instead of linguistics, opens all sorts of doors. It can be a catalog, a coupon, a game piece, a feedback device, an order form, and more ... none of which requires writing a book.
If you're still looking for that "killer product" that no one else has but you, it may be time to put on a new thinking cap. Following the crowd is one thing; becoming a leader is another. You cannot lead when someone else pulls the strings.
Rekindle your entrepreneurial spirit and create something desirable that is uniquely yours. It is the mechanism, the actual carrier, that you must eventually develop. It is here in which you may find your own killer marketing virus, catching the wind like a finely crafted sail, in a sea of competition.
About the Author
Dorian Greer is founder of METATROPOLIS, Inc., and has specialized in creating and selling ebooks since 1997. He is the author of The Web Marketer's Target Market Finder, and others. http://www.ebooks-ibooks.com
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KnowThis: For Marketing, Market Research, Internet Marketing ... |
KnowThis.com offers a wealth of information, forums, and resources for professionals, academics and students in traditional and internet marketing, ... |
www.knowthis.com |
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Marketing - Wikipedia, the free encyclopedia |
Marketers depend on marketing research, both formal and informal, ... The next big thing is a concept in marketing that refers to a product or idea that ... |
en.wikipedia.org |
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Marketing - Marketing Strategy - Marketing Plan - Marketing ... |
Learn about marketing careers, the stages of developing a marketing plan, how to begin marketing research, create a marketing strategy, and how to market ... |
marketing.about.com |
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Marketing.org - Home of the Business Marketing Association |
Serves the professional, educational and career development needs of business-to-business marketers. |
www.marketing.org |
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Welcome - American Marketing Association - www.marketingpower.com |
Dedicated to serving the educational and professional needs of marketing executives. |
www.marketingpower.com |
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Advertising, Marketing, Media and PR News - Brand Republic |
Find the latest Advertising, Marketing, Media and PR news from Brand Republic, the online resource for up to the minute advertising and marketing news and ... |
www.brandrepublic.com |
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Marketing Magazine - Marketing News - Brand Republic |
Marketing Magazine - Marketing News - Brand Republic. |
www.brandrepublic.com |
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Marketing (Canada) |
Offers a Canadian source of news and articles on marketing, advertising and media. |
www.marketingmag.ca |
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BidVertiser - Pay Per Click Advertising On Sites Of Your Choice. |
Pay per click advertising - online advertising directly on sites of your choice, internet marketing solution for online advertisers. |
www.bidvertiser.com |
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Online Behavioral Contextual Advertising and Marketing. |
Promote your business with today's most effective online advertising technology, contextual advertising at a cost effective metric of CPC, PPC, CPM or CPV. |
www.clicksor.com |
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Sales Jobs / Marketing Jobs / Advertising Jobs - MarketingJobs.com |
Employment site for marketing and sales professionals. |
www.marketingjobs.com |
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The Chartered Institute of Marketing |
The Chartered Institute of Marketing is the world's largest international marketing professional body and helps with career support and information ... |
www.cim.co.uk |
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Marketing: See what people are saying right now on Technorati |
See all blog posts tagged with marketing on Technorati. |
www.technorati.com |
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Marketing Profs - Marketing Concepts and Strategies: Expert ... |
Marketing knowhow from professionals. Newsletter, articles and how-to's. |
www.marketingprofs.com |
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Guerrilla Marketing Online - The Official Site |
Guerrilla Marketing Online is anonline magazine for small business, entrepreneurs, sales people and marketers of all kinds. |
www.gmarketing.com |
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Business Marketing - Small Business Marketing |
Business marketing - Read everything your need to know about small business marketing. |
www.entrepreneur.com |
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All About Marketing |
Adapted from Field Guide to Nonprofit Program Design, Marketing and Evaluation ... Inbound Marketing Includes Market Research to Find Out: ... |
www.managementhelp.org |
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Pages tagged with "marketing" on del.icio.us |
USA Network Announces a NASHVILLE STAR Marketing Partnership With ... - Yahoo! ... Direct Marketing Association: Telephone, Mail & Internet Marketing ... |
del.icio.us |
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ClickZ Internet Marketing Solutions for Marketers |
Includes columns with commentary and analysis on a wide variety of internet marketing subjects ranging from B2B marketing to search engine marketing. |
www.clickz.com |
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Direct Marketing Association: Telephone, Mail & Internet Marketing |
Trade association for users and suppliers in the direct, database and interactive marketing fields, offering seminars and resources, and lobbying for ... |
www.the-dma.org |
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