Marketing with a Difference
Marketing with a difference
In this day and age competition is fast and thick and standing out in the crowd
is the edge that all online marketers need.
You have some choices when it comes to standing out but what is the right choice?
You can spend 1000's of dollars on a website that does just about everything with sound
moving pictures and all. But is that what your customer is looking for?
I dont think so as you will be just like the other million's of websites out there doing the exact
same thing.
Maybe you create a website with 100's and 100's of products or affiliates for your online
customers to choose from this might work but you have just spent 100's of hours putting
this site together on a hunch not fact or research.
What if I told you that with the write wording in your headlines and the body of your websites,
You could save yourself hours of frustration and heart break when it comes to your online business.
This could be the fine line between Success or Failure.
How many of you have seen the same Ad on numerous websites over and over again, you have to
remember that if you are seeing them so are your customers. Internet users are becoming smarter and
are now doing more and more research before buying your products.
I will give you an example;
I stumbled onto a product that was perfect for what I needed for my online business, It claimed that it
would give you a top 10 postion in the search engines, the sites ad copy was great and had me hooked.
I
started my research and found that the site I was looking at had not received a ranking from google even
though it had many back links and had be around for a while, so I sent an email to ask the question as to why?
That was two weeks ago
and I still have no reply. So you will see here that even though the site had me and I
had my credit card
out and ready to go they failed due to poor or no response to my email.
Back to your Ad Copy
Do a search on Google or Yahoo and have a look at all the adword campaigns being run. For any keyword you want.
And even when
you click on them and go to the web sites there is very little difference in the wording of the sites.
Do you think you are standing out in the crowd if you are using the same techniques that every one else is using?
Be passionate let your customer know why you are different and better than the rest, because if you don't no one else
will. You could have the best and cheapest products on the planet but no one will buy unless you tell them that.
Secondly as in the example above if you are asked a question about your product answer it don't ignore it as I think we
all know that bad news travels alot faster than good and ignoring emails can only lead to bad publicity. And no Sales.
© 2005 Millenium Ltd Internet Marketing
About the Author
Ron is the Author and Webmaster of http://www.millenium-ltd.com and has been in the Internet Marketing business for some years now.
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