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10 Activities For Better Marketing
Ten Activities for Better Mortgage Marketing/By Jay Conners 1. Business Cards It is very important to market yourself via business cards. You should be making a conscious effort to hand out ten per day at the very least. Have them on you at all...
News Search Is Influencing Internet Marketing
The search landscape is changing so fast that half of what we knew a year ago about search engine optimization and marketing is now obsolete, reports Greg Jarboe in his SEO-PR Newsblog. Jarboe is a regular presenter at the Search Engine Strategies...
Smart and Simple Tips for Successful Online Marketing!
A vast majority of the web sites today are the web sites hosted by the brick-n-mortar businesses who want to offer their customers the convenience of buying from their offices and homes and also to add new customers from other geographical areas not...
The Marketing Niche Factor
The Marketing Niche Factor By F. Terrence Markle http://www.QuikSystems.com What’s all the talk about niche marketing? It’s all about marketing to a special area of demand for a product or service! There are plenty of opportunities available if...
Trade Show Marketing - Getting Prepared for the Big Event
With the increase in number of tradeshows being held across the world, it has become imperative to check the trade shows' credentials before you commit participation. Here are some quick tips on checks to ensure that you are not heading for a dud...
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Marketing's primary mission
Marketing's Primary Mission!
A business strategy that drives profitable and sustainable growth for the enterprise is the primary mission for Marketing.
Look around. How much true innovation do you see coming from your industry? How much is just plain copying the leader or extending present product ideas? Soft differentiation relegates your firm to a strategy that makes price and cost reduction programs the main focus of the business. The problem with this thinking is that it's not thinking. Peter Drucker, renowned business guru, stated that enterprises are developed to generate wealth, not control costs!
Pricing and cost reduction efforts should be a part of a normal business operation, not the driving strategy. Whether you are making aspirin or providing leading-edge technology such as wireless products -- differentiation is key and without it your company will ultimately fail.
Early on in my career I heard that Marketing is as simple as finding a building that is about to fall over and leaning on it. This marketing metaphor may have some merit, but throughout my 30+ years in the industrial automation business, I rarely found a building (to wit a ready market that my company could easily exploit) about to fall. Rather, I found hunting for additional business a daunting task in an ever-more competitive market.
Ever wonder why some companies seem to be more successful than others are. Why do some companies flourish even in tough economical times? Successful companies have traits, attributes and disciplined habits in the way in which they approach their customers, and competitors. These companies attract risk-takers and indoctrinate their people to constantly innovate these key areas --
► Customer focus - successful companies have a maniacal obsession when dealing with their customers. They seek ways to add more support, at less costs, with higher quality and at a faster response time than they did last year, last quarter and even last month. They look for ways to innovate their interface with the customer while stalling awaiting competitors. These companies clearly understand that building a strong tie with your intended customer is the best path towards sustainable
success.
► Sales channel development - a winning channel strategy is the hallmark of any successful business. Successful companies pay acute attention to their customer needs by identifying, motivating and rewarding a sales channel that works hard on customer relationships. These companies recognize that a multiple channels-to-market sales strategy provides the best coverage and drives market leadership.
► Offer a unique selling position - finding a unique selling proposition (USP) is job one within companies that are constantly successful. These companies enunciate, focus and bang away at their unique selling proposition and ultimately gain market share, keep customer confusion to a minimum, and frighten their direct competitors. These companies rarely bring a me-too product or service to market. They utilize leading-edge technology and innovative ideas to pressure the market competition while providing unparalleled value to their customers.
► First-hand competitive knowledge - successful firms know and understand the strengths as well as weak areas of their direct competitors. They constantly seek competitive intelligence and apply it to their on-going marketing and sales tactics.
► Maximum enterprise agility and flexibility - successful firms recognize that change is inevitable. Developing the right ‘muscles' within an organization to allow a large degree of flexibility is essential in today's fiercely competitive landscape. Firms with the vision to understand that it does no good for a business to recognize a change, while not having the agility to respond, will always retain the best opportunity to gain significant market share and experience enviable leadership.
Audit your organization. How many of the above points is not only apparent, but at hard work within your company? How successful do you want to be? Think about it.
About the Author
Frank Williams is an electronics engineer, augmented by many post graduate courses in management, leadership and technologies. Widley respected in the instrumetnation business, he has given many speeches, written numourous articles and introduced new technology at many trade shows, and business forums.
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KnowThis: For Marketing, Market Research, Internet Marketing ... |
KnowThis.com offers a wealth of information, forums, and resources for professionals, academics and students in traditional and internet marketing, ... |
www.knowthis.com |
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Marketing - Wikipedia, the free encyclopedia |
Marketers depend on marketing research, both formal and informal, ... The next big thing is a concept in marketing that refers to a product or idea that ... |
en.wikipedia.org |
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Marketing - Marketing Strategy - Marketing Plan - Marketing ... |
Learn about marketing careers, the stages of developing a marketing plan, how to begin marketing research, create a marketing strategy, and how to market ... |
marketing.about.com |
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Marketing.org - Home of the Business Marketing Association |
Serves the professional, educational and career development needs of business-to-business marketers. |
www.marketing.org |
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Welcome - American Marketing Association - www.marketingpower.com |
Dedicated to serving the educational and professional needs of marketing executives. |
www.marketingpower.com |
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Advertising, Marketing, Media and PR News - Brand Republic |
Find the latest Advertising, Marketing, Media and PR news from Brand Republic, the online resource for up to the minute advertising and marketing news and ... |
www.brandrepublic.com |
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Marketing Magazine - Marketing News - Brand Republic |
Marketing Magazine - Marketing News - Brand Republic. |
www.brandrepublic.com |
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Marketing (Canada) |
Offers a Canadian source of news and articles on marketing, advertising and media. |
www.marketingmag.ca |
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BidVertiser - Pay Per Click Advertising On Sites Of Your Choice. |
Pay per click advertising - online advertising directly on sites of your choice, internet marketing solution for online advertisers. |
www.bidvertiser.com |
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Online Behavioral Contextual Advertising and Marketing. |
Promote your business with today's most effective online advertising technology, contextual advertising at a cost effective metric of CPC, PPC, CPM or CPV. |
www.clicksor.com |
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Sales Jobs / Marketing Jobs / Advertising Jobs - MarketingJobs.com |
Employment site for marketing and sales professionals. |
www.marketingjobs.com |
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The Chartered Institute of Marketing |
The Chartered Institute of Marketing is the world's largest international marketing professional body and helps with career support and information ... |
www.cim.co.uk |
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Marketing: See what people are saying right now on Technorati |
See all blog posts tagged with marketing on Technorati. |
www.technorati.com |
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Marketing Profs - Marketing Concepts and Strategies: Expert ... |
Marketing knowhow from professionals. Newsletter, articles and how-to's. |
www.marketingprofs.com |
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Guerrilla Marketing Online - The Official Site |
Guerrilla Marketing Online is anonline magazine for small business, entrepreneurs, sales people and marketers of all kinds. |
www.gmarketing.com |
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Business Marketing - Small Business Marketing |
Business marketing - Read everything your need to know about small business marketing. |
www.entrepreneur.com |
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All About Marketing |
Adapted from Field Guide to Nonprofit Program Design, Marketing and Evaluation ... Inbound Marketing Includes Market Research to Find Out: ... |
www.managementhelp.org |
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Pages tagged with "marketing" on del.icio.us |
USA Network Announces a NASHVILLE STAR Marketing Partnership With ... - Yahoo! ... Direct Marketing Association: Telephone, Mail & Internet Marketing ... |
del.icio.us |
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ClickZ Internet Marketing Solutions for Marketers |
Includes columns with commentary and analysis on a wide variety of internet marketing subjects ranging from B2B marketing to search engine marketing. |
www.clickz.com |
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Direct Marketing Association: Telephone, Mail & Internet Marketing |
Trade association for users and suppliers in the direct, database and interactive marketing fields, offering seminars and resources, and lobbying for ... |
www.the-dma.org |
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