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3 Simple Steps for Revealing Marketing Secrets of the Experts
Learn the easy method I use to reveal marketing secrets. Details of my findings using this method are also disclosed.
Two years ago, I began using ezine advertising as the cornerstone of my online marketing efforts. From the need to determine the...
Direct Mail Marketing: Is It Your Choice?
Direct mail marketing is a system of marketing that is directed at specific people. In direct marketing, the advertisement is directed to a specific individual. This is unlike marketing that is open ended such as a billboard or a television...
Free Marketing = Effective Marketing
According to Google.com there are over three billion web pages online today. So what are you doing to separate yourself from the crowd? How are you targeting your customers? How much capital are you investing in marketing? Is it working?
I...
The Simplified Profundities of Internet Marketing
People make things way too hard to understand on the Internet. I mean, come on, marketing CAN'T be all that complicated. So, it's about time someone, like say me, cut through all the crap and just plain offered some SIMPLE answers to the most...
Top 3 Free Marketing Techniques
If you have zero budget then this is the article for you. In this article I will discuss the best ways to market your website for free.
#1. Articles:
An example of using articles to promote your website is this article. At the bottom of it...
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Ecards as a marketing tool
As any successful businessman will confirm, having a great product or service is just the beginning. After all, in this day and age, everything comes down to marketing. The more creative you are in your marketing efforts, the more successful your business is. There are many ways to promote your business without spending a fortune. In this article I will describe one of the most powerful tools on the Internet – ecards!
Ecards (electronic greeting cards) are a great example of efficient marketing on the internet. You have a service open to the Internet users. The ecards they send from your site invariably contain promotion for your company, products or services. They are advertising tools that are immediate, inexpensive, personalized and although sent via email, S.P.A.M.-free.
This form of Internet marketing is extremely effective. More than 50% of the U.S. population and 85% of all Internet users visit a greeting's site annually, according to research firm Jupiter MediaMetrix. Why not use even a small percentage of these potential clients to your advantage? OK, BlueMountain.com has more than 100 million unique visitors each year, but even with less numbers, the potential is there. Remember, with each sent ecard from your site you have at least two potential clients!
If someone utilizes the ecards service on average only twice a day, in the period of a year the service is advertised approximately 730 times. Multiply this number by the number of registered users and you get yourself a healthy advertising stream. Recognizing the huge potential, in 1999 Excite@Home Corp. paid $780 million for the purchase of BlueMountain.com. How much would you pay for that type of advertising?
No need to answer -- you can have an ecard site for a lot less. The concept is the same, and you can use it just as the big boys. You can build a database of qualified prospects and use ecards to: - Promote - promote products and services - Brand - create company awareness among your client base
- Invite - invite people to seminars and events - Remind - send appointment reminders - Inform - send Client appreciation memos, Recruiting/hiring notices, etc. - Reference - send Birthday wishes, Holiday greetings, Thank You's, etc.
OK, so now you know you need an ecard section on your site. What do you need next?
Content: Custom content: If you have a larger budget you can have an well-known artist create custom animated ecards for you. On average, a Flash animated ecard costs $350. Leased content: A much cheaper way to obtain high quality content is to use the services of a company like Cardsup Greetings (http://www.cardsup.com). Their ecards have been used by such sites as Yahoo Greetings, Regards.com, ecards.com, etc. For a very reasonable price you will get:
GREAT CONTENT for your existing web site, made by some of the best animators/cartoonists in the business. TIMELY UPDATES -- you will receive monthly Flash ecards! Each month you will get from 5 to 30 additional ecards at no cost. SCREENSAVERS -- you will receive all additional animations as screensavers too, and you will be able to sell them to your customers.
Ecards software: There are a lot of very good ecard programs on the Internet. I highly recommend the following:
- MyPostCards Platinum (http://mypostcards.com/platinum/) - ECardsPro price U$299 (http://www.ecardspro.com/) - Greeting Card PRO price U$249 (http://www.greetingcardpro.com/) - Greeting Cards Pro price U$249 (http://www.all-yours.net/software/)
Web Hosting: If you do not have a web host for your site, be sure to check out Fullservehost.com (http://www.fullservehost.com). They have plans for ecard sites owners that come with card software.
About the Author
Dessy Oundian is a the marketing Guru behind etoon.com -- one of the largest searchable cartoon databases in the world. Find T-shirts and other custom apparel, get information about licensing our cartoons or send e-cards.
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KnowThis: For Marketing, Market Research, Internet Marketing ... |
KnowThis.com offers a wealth of information, forums, and resources for professionals, academics and students in traditional and internet marketing, ... |
www.knowthis.com |
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Marketing - Wikipedia, the free encyclopedia |
Marketers depend on marketing research, both formal and informal, ... The next big thing is a concept in marketing that refers to a product or idea that ... |
en.wikipedia.org |
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Marketing - Marketing Strategy - Marketing Plan - Marketing ... |
Learn about marketing careers, the stages of developing a marketing plan, how to begin marketing research, create a marketing strategy, and how to market ... |
marketing.about.com |
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Marketing.org - Home of the Business Marketing Association |
Serves the professional, educational and career development needs of business-to-business marketers. |
www.marketing.org |
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Welcome - American Marketing Association - www.marketingpower.com |
Dedicated to serving the educational and professional needs of marketing executives. |
www.marketingpower.com |
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Advertising, Marketing, Media and PR News - Brand Republic |
Find the latest Advertising, Marketing, Media and PR news from Brand Republic, the online resource for up to the minute advertising and marketing news and ... |
www.brandrepublic.com |
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Marketing Magazine - Marketing News - Brand Republic |
Marketing Magazine - Marketing News - Brand Republic. |
www.brandrepublic.com |
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Marketing (Canada) |
Offers a Canadian source of news and articles on marketing, advertising and media. |
www.marketingmag.ca |
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BidVertiser - Pay Per Click Advertising On Sites Of Your Choice. |
Pay per click advertising - online advertising directly on sites of your choice, internet marketing solution for online advertisers. |
www.bidvertiser.com |
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Online Behavioral Contextual Advertising and Marketing. |
Promote your business with today's most effective online advertising technology, contextual advertising at a cost effective metric of CPC, PPC, CPM or CPV. |
www.clicksor.com |
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Sales Jobs / Marketing Jobs / Advertising Jobs - MarketingJobs.com |
Employment site for marketing and sales professionals. |
www.marketingjobs.com |
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The Chartered Institute of Marketing |
The Chartered Institute of Marketing is the world's largest international marketing professional body and helps with career support and information ... |
www.cim.co.uk |
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Marketing: See what people are saying right now on Technorati |
See all blog posts tagged with marketing on Technorati. |
www.technorati.com |
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Marketing Profs - Marketing Concepts and Strategies: Expert ... |
Marketing knowhow from professionals. Newsletter, articles and how-to's. |
www.marketingprofs.com |
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Guerrilla Marketing Online - The Official Site |
Guerrilla Marketing Online is anonline magazine for small business, entrepreneurs, sales people and marketers of all kinds. |
www.gmarketing.com |
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Business Marketing - Small Business Marketing |
Business marketing - Read everything your need to know about small business marketing. |
www.entrepreneur.com |
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All About Marketing |
Adapted from Field Guide to Nonprofit Program Design, Marketing and Evaluation ... Inbound Marketing Includes Market Research to Find Out: ... |
www.managementhelp.org |
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Pages tagged with "marketing" on del.icio.us |
USA Network Announces a NASHVILLE STAR Marketing Partnership With ... - Yahoo! ... Direct Marketing Association: Telephone, Mail & Internet Marketing ... |
del.icio.us |
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ClickZ Internet Marketing Solutions for Marketers |
Includes columns with commentary and analysis on a wide variety of internet marketing subjects ranging from B2B marketing to search engine marketing. |
www.clickz.com |
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Direct Marketing Association: Telephone, Mail & Internet Marketing |
Trade association for users and suppliers in the direct, database and interactive marketing fields, offering seminars and resources, and lobbying for ... |
www.the-dma.org |
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