|
|
7 Mortgage Marketing Tips for Loan Officers
It is our intention that these marketing tips will help you avoid common mistakes made by the majority of loan officers. Heed this advice!
Mortgage Marketing Tip #1
Make your advertising and print media more effective by having a headline on...
Creative, Inexpensive, and BIG Value Marketing Gift Ideas
"Tis the season to be jolly!" A great attitude is easy to have when you design your gifts with a lot of thought and don't allow the experience take you to the cleaners. One of the traditions I like at this time of year is remembering all the people...
Guerrilla Marketing and How It Can Work for You
Guerrilla Marketing and How It Can Work for You When most people think of marketing, they think of advertising. But marketing is much broader than that. Marketing is everything it takes to get your product or service into the hands of buyers—from...
The Top 10 Marketing Tools to Grow Your Business in 2004
Looking to grow your business? Make sure you have these marketing tools in place: #10 A powerful tagline In 10 words or less, a good tagline reinforces a company’s reason for being. And smaller companies will find it to be one of the hardest...
The Worst Internet Marketing Strategy Ever?
Many people are downright frustrated. And when you look at their internet marketing strategy, it's no surprise. Yet, they all fall into a classic trap that can ruin your chances of online success before you even get off the ground. Have you heard...
|
|
|
|
|
|
|
|
Niche Marketing - An Internet Goldmine
If you haven't heard the word 'niche' being batted around by Internet Marketers then you haven't been listening. Finding a niche has become the antidote to competing in overly saturated online markets.
What is a niche?
According to Merriam-Webster's Online Dictionary a niche is described as "a place, employment, status, or activity for which a person or thing is best fitted... a specialized market".
Have you noticed that despite the closing of many businesses in these sometimes harsh economic times that the local hobby train store is still around? That the 'hole-in-the-wall' eatery is thriving? Or that trends such as scrapbooking can start with a bang and then close within a year as four similar businesses start up in the same area?
The online business world reflects the same trends you'll see in the offline world - often with faster turnover and startup rates.. Those who promote a product or site that targets a small, select audience can tap into a market that is otherwise not being served. Despite the limitations of the client base, the targeted nature of the business creates a devoted and active market - the aim of any business.
HOW DO I FIND A NICHE?
Finding a niche requires diligent research. Whether you have access to software that harvests and sorts information, or you take a manual approach, you must start with ideas.
With a pen and paper (or computer, if that's more comfortable), brainstorm a list of businesses, products and industries. Start with a specific keywords in your fields of interest.
Using a software program such as WordTracker or a free resource such as the Overture Keyword Selector Tool, type your keyword in one at a time and search for words with a high amount of traffic. For instance, if you typed in the word 'golf', you'd discover that over 695,000 searches were done on that keyword.
Although a program like
WordTracker can give you further details such as how many sites compete for that market, you can also do your own research.
Go to google.com and do a search and you'll find over 97 MILLION websites pertaining to golf. Ouch. A little too much competition. So you need to narrow your search.
For instance, the phrase 'golf practice net' had over 72,000 searches done on it. When you search Google, you'll find only 13,000 websites specifically referring to that keyword phrase. That's a little more like it. In fact, if I knew anything about golf, I'd use it myself.
Are you starting to get the idea? You're looking keywords with a high Keyword Effectiveness Index (KEI) ratio. For an explanation of KEI, go to http://www.wordtracker.com/help/keihelp.html
Concentrate your attention on question phrases such as "how do I..." or "where can I...". These questions will clue you into potential markets that need servicing.
Next look in Google Answers. Type some of your keywords. What questions are being asked and how much are people willing to pay for answers? If you find a group of keywords with a high number of searches enter these words in your search engine.
What sites come up? Do they provide answers or solutions to the problem? How are they making money? Can you see an opportunity to serve these individuals?
Finding a niche can be an open door to a profitable online business. Research the market and be certain that your product or service is valuable to this group. Find forums or groups that target this audience and pay close attention to their concerns.
If you can help these people you WILL make money. The best of both worlds!
Steve Searls is the founder of PartTimeSolutions.com.
Now you can discover the "5 Key Ways To Build Your Traffic, Subscribers, and Customers Through Content."
This "Free Report" tells you how.
http://www.parttimesolutions.com/traffic
|
|
|
|
|
KnowThis: For Marketing, Market Research, Internet Marketing ... |
KnowThis.com offers a wealth of information, forums, and resources for professionals, academics and students in traditional and internet marketing, ... |
www.knowthis.com |
  |
Marketing - Wikipedia, the free encyclopedia |
Marketers depend on marketing research, both formal and informal, ... The next big thing is a concept in marketing that refers to a product or idea that ... |
en.wikipedia.org |
  |
Marketing - Marketing Strategy - Marketing Plan - Marketing ... |
Learn about marketing careers, the stages of developing a marketing plan, how to begin marketing research, create a marketing strategy, and how to market ... |
marketing.about.com |
  |
Marketing.org - Home of the Business Marketing Association |
Serves the professional, educational and career development needs of business-to-business marketers. |
www.marketing.org |
  |
Welcome - American Marketing Association - www.marketingpower.com |
Dedicated to serving the educational and professional needs of marketing executives. |
www.marketingpower.com |
  |
Advertising, Marketing, Media and PR News - Brand Republic |
Find the latest Advertising, Marketing, Media and PR news from Brand Republic, the online resource for up to the minute advertising and marketing news and ... |
www.brandrepublic.com |
  |
Marketing Magazine - Marketing News - Brand Republic |
Marketing Magazine - Marketing News - Brand Republic. |
www.brandrepublic.com |
  |
Marketing (Canada) |
Offers a Canadian source of news and articles on marketing, advertising and media. |
www.marketingmag.ca |
  |
BidVertiser - Pay Per Click Advertising On Sites Of Your Choice. |
Pay per click advertising - online advertising directly on sites of your choice, internet marketing solution for online advertisers. |
www.bidvertiser.com |
  |
Online Behavioral Contextual Advertising and Marketing. |
Promote your business with today's most effective online advertising technology, contextual advertising at a cost effective metric of CPC, PPC, CPM or CPV. |
www.clicksor.com |
  |
Sales Jobs / Marketing Jobs / Advertising Jobs - MarketingJobs.com |
Employment site for marketing and sales professionals. |
www.marketingjobs.com |
  |
The Chartered Institute of Marketing |
The Chartered Institute of Marketing is the world's largest international marketing professional body and helps with career support and information ... |
www.cim.co.uk |
  |
Marketing: See what people are saying right now on Technorati |
See all blog posts tagged with marketing on Technorati. |
www.technorati.com |
  |
Marketing Profs - Marketing Concepts and Strategies: Expert ... |
Marketing knowhow from professionals. Newsletter, articles and how-to's. |
www.marketingprofs.com |
  |
Guerrilla Marketing Online - The Official Site |
Guerrilla Marketing Online is anonline magazine for small business, entrepreneurs, sales people and marketers of all kinds. |
www.gmarketing.com |
  |
Business Marketing - Small Business Marketing |
Business marketing - Read everything your need to know about small business marketing. |
www.entrepreneur.com |
  |
All About Marketing |
Adapted from Field Guide to Nonprofit Program Design, Marketing and Evaluation ... Inbound Marketing Includes Market Research to Find Out: ... |
www.managementhelp.org |
  |
Pages tagged with "marketing" on del.icio.us |
USA Network Announces a NASHVILLE STAR Marketing Partnership With ... - Yahoo! ... Direct Marketing Association: Telephone, Mail & Internet Marketing ... |
del.icio.us |
  |
ClickZ Internet Marketing Solutions for Marketers |
Includes columns with commentary and analysis on a wide variety of internet marketing subjects ranging from B2B marketing to search engine marketing. |
www.clickz.com |
  |
Direct Marketing Association: Telephone, Mail & Internet Marketing |
Trade association for users and suppliers in the direct, database and interactive marketing fields, offering seminars and resources, and lobbying for ... |
www.the-dma.org |
  |
|