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How Cause-Related Marketing Can Boost Your Bottom Line
What is cause related marketing? Cause related marketing is when your business publicly sponsors or donates money, time and/or services to a charitable organization. In the process of support or sponsorship, your bottom line benefits by the...
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Regardless of whether your business is a small Mom & Pop type atmosphere or a larger than life organization, your approaches and strategies must be of the highest caliber to reach your target audience. Professionalism is the key! Often there is a...
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Seminar Marketing: Boost Your Business by Running Seminars
All professional practices have the perennial problem of how to attract new clients. The comfortable days that some of us once knew have long since gone and competition is now the order of the day. Professionals who have not been trained in...
Successful Marketing for Home Based Business
By Declan O'Reilly 'A successful marketing strategy is not based on doing what you like but liking what you do...' Are you looking for information to build and grow a home-based business? If so, you are in the right place! Here you will find...
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Niche Marketing : The Power Of Articles
If you haven't considered the power of articles as part of your niche marketing strategy, then you should.
Articles are a great way to drive targeted traffic to your web site, no matter what your niche market may be.
When you provide good information that people want and can use, your reputation and credibility will increase exponentially, making your site visitors more likely to buy your products and services or those you recommend to them.
We've all heard the mantra "Content Is King". Based on that premise there is nothing more versatile than using keyword rich articles to :
* Boost your search engine ranking
* Increase your daily visitor count
* Provide viral marketing opportunities
* Attract unlimited prospective customers
* Build a trusting relationship with your customers and subscribers
* Establish yourself as an expert in your niche market
Here's some of the things you can do with the articles you write :
* Post keyword rich articles and content on your web-site for better search engine placement.
* Compile a number of them into an ebook related to your niche and sell it.
* Use them in the form of "special reports" and "manuals" with your product and affiliate links embedded in them, which you can offer as free gifts for your visitors, subscribers and customers and bonuses for your products and services.
* Create multi-part email training courses to build that all important mailing list.
* Set up your own Ezine and use them for content to establish your bona fides with your
subscribers and customers.
* Allow your visitors to use them, with your "resource box" attached, in their free ebooks which they can then distribute to their visitors, subscribers and customers.
* Submit them to "content hungry" web sites and newsletter publishers, with your "resource box" attached, to generate more visitors to your web site from their lists.
* Submit them to Article Directories, which rank highly on the search engines to provide inbound links to your niche web site.
* Monetise them on your web site with keyword-related, context ads. like Google Adsense, Affiliate Power Ads. or TrafficShowcase.
* Contact offline print publications and offer them your articles - some of them pay for this sort of copy so you could make some extra income and establish yourself in a new niche as a freelance writer.
I think you'll agree that there aren't many forms of promotion with this level of versatility. And the great thing about the strategy is - it's free! All it takes is time.
With the cost of paid advertising spiralling ever upwards, can you ignore the power and versatility of using articles as a major part of your niche marketing strategy?
Copyright © 2005, André Anthony Niche Market Know-How
About the Author
André Anthony owns and operates Niche Market Know-How a resource for beginning Niche Marketers. Visit http://www.nichemarketknowhow.com today to find strategies, tips, tools, products and resources for effective niche marketing. Get his Niche Market Know-how Mini Course here: http://www.nichemarketknowhow.com/course.htm
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KnowThis: For Marketing, Market Research, Internet Marketing ... |
KnowThis.com offers a wealth of information, forums, and resources for professionals, academics and students in traditional and internet marketing, ... |
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Find the latest Advertising, Marketing, Media and PR news from Brand Republic, the online resource for up to the minute advertising and marketing news and ... |
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Marketing Magazine - Marketing News - Brand Republic |
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Online Behavioral Contextual Advertising and Marketing. |
Promote your business with today's most effective online advertising technology, contextual advertising at a cost effective metric of CPC, PPC, CPM or CPV. |
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Sales Jobs / Marketing Jobs / Advertising Jobs - MarketingJobs.com |
Employment site for marketing and sales professionals. |
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The Chartered Institute of Marketing |
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Marketing: See what people are saying right now on Technorati |
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Marketing Profs - Marketing Concepts and Strategies: Expert ... |
Marketing knowhow from professionals. Newsletter, articles and how-to's. |
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Business Marketing - Small Business Marketing |
Business marketing - Read everything your need to know about small business marketing. |
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Adapted from Field Guide to Nonprofit Program Design, Marketing and Evaluation ... Inbound Marketing Includes Market Research to Find Out: ... |
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Pages tagged with "marketing" on del.icio.us |
USA Network Announces a NASHVILLE STAR Marketing Partnership With ... - Yahoo! ... Direct Marketing Association: Telephone, Mail & Internet Marketing ... |
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ClickZ Internet Marketing Solutions for Marketers |
Includes columns with commentary and analysis on a wide variety of internet marketing subjects ranging from B2B marketing to search engine marketing. |
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Direct Marketing Association: Telephone, Mail & Internet Marketing |
Trade association for users and suppliers in the direct, database and interactive marketing fields, offering seminars and resources, and lobbying for ... |
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