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Avoid Marketing Stagnation Using 3 Basic Methods
You joined an online marketing program, placed some ads, and then thought, now what? The majority of new marketers pause at this point, and many never come back. Some years ago, I attended a “bump school” ski lesson in Breckenridge, Colorado. My...
Common Exhibit Marketing Mistakes: Ten Tips on How to Avoid Them
The key to great exhibiting is marketing. But marketing is a very inexact science that leaves room for a multitude of errors to occur. The following are 10 of the most common marketing mistakes that exhibitors often make. Learn to avoid them and...
Maslow's Marketing Filter
Maslow’s Marketing Filter One of the basics of all marketing and advertising training is a teaching of “Maslow’s needs pyramid”. This pyramid shows the different motivators and needs in a person’s life and how they are built one upon the other....
Neuromarketing: Smart Marketing Or Jedi Mind Control Trick?
Copyright © 2005 Priya Shah http://www.priyashah.com In the international bestseller "Blink," Malcolm Gladwell explains why our decisions to choose brands, select a mate, sue our doctor or make choices that decide Presidential elections, aren't as...
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Offline Marketing ~ Part 1: Drawings

Offline Marketing ~ Part 1: Drawings
by Kara Kelso
http://www.momsmarketonline.com

There are many different ways to market offline, each important to your success. One of these being drawings. Not only does having a drawing bring attention to you and your product/service, but also brings you leads.

To get started, you will need to first decide where you will be placing your drawing box. Make a list of a few local businesses that your target audience visits. When you approach the business owner, be sure they know what's in it for them. Offer their customers a chance to not only win something free from you, but also from the place of business you will have your box in (you will be buying this, of course). You should also put up flyers advertising the drawing, and let the business owner know this.

Once you have the place and items in order, the next step is to make or buy the box. You can easily create a drawing box by cutting a slot out in the top of a regular box then printing a flyer off explaning what the drawing is for to tape on the side. Entry slips can also be easily created on Microsoft Word or Word Perfect. Be sure to include name, address, phone number, and email address on the entry forms.

Now you are all set to


have your contest. Set the box up in an area both you and the business owner have decided on. Don't forget to set out your business cards and pens (preferably pens with your logo on them). Check the box several times a week to make sure everything is still in order. The contest should last no longer than 6 weeks, so that no one forgets they entered when you follow up later.

The real work comes after the drawing when you follow up with all the names you have collected. Since you have phone numbers, you can call them offering free samples or catalogs. Make sure you indroduct yourself and point out they entered the drawing you held at the local business. If you are not ready to talk with them on the phone, you can mail them a free sample or catalog first, then follow up a week later.

A drawing is an excellent way to meet new customers, but there are many more ways to market offline. For more ideas, please visit: http://www.momsmarketonline.com/offline.html

About the Author

About the author: Kara Kelso is a work at home mom of two, and the co-owner of MHMM Ezine, which is an informational newsletter just for moms in business. Recieve business tips, parenting tips, and more when you subscribe at:
http://www.momsezine.com/mhmm.html

 

KnowThis: For Marketing, Market Research, Internet Marketing ...
KnowThis.com offers a wealth of information, forums, and resources for professionals, academics and students in traditional and internet marketing, ...
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Serves the professional, educational and career development needs of business-to-business marketers.
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Welcome - American Marketing Association - www.marketingpower.com
Dedicated to serving the educational and professional needs of marketing executives.
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Advertising, Marketing, Media and PR News - Brand Republic
Find the latest Advertising, Marketing, Media and PR news from Brand Republic, the online resource for up to the minute advertising and marketing news and ...
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Marketing Magazine - Marketing News - Brand Republic.
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Offers a Canadian source of news and articles on marketing, advertising and media.
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BidVertiser - Pay Per Click Advertising On Sites Of Your Choice.
Pay per click advertising - online advertising directly on sites of your choice, internet marketing solution for online advertisers.
www.bidvertiser.com
 
Online Behavioral Contextual Advertising and Marketing.
Promote your business with today's most effective online advertising technology, contextual advertising at a cost effective metric of CPC, PPC, CPM or CPV.
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Employment site for marketing and sales professionals.
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The Chartered Institute of Marketing
The Chartered Institute of Marketing is the world's largest international marketing professional body and helps with career support and information ...
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See all blog posts tagged with marketing on Technorati.
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Marketing knowhow from professionals. Newsletter, articles and how-to's.
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Guerrilla Marketing Online - The Official Site
Guerrilla Marketing Online is anonline magazine for small business, entrepreneurs, sales people and marketers of all kinds.
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Business marketing - Read everything your need to know about small business marketing.
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All About Marketing
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USA Network Announces a NASHVILLE STAR Marketing Partnership With ... - Yahoo! ... Direct Marketing Association: Telephone, Mail & Internet Marketing ...
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ClickZ Internet Marketing Solutions for Marketers
Includes columns with commentary and analysis on a wide variety of internet marketing subjects ranging from B2B marketing to search engine marketing.
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Direct Marketing Association: Telephone, Mail & Internet Marketing
Trade association for users and suppliers in the direct, database and interactive marketing fields, offering seminars and resources, and lobbying for ...
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