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Deciphering Marketing Lingo for Small Business Owners
Maybe you've heard these different marketing terms, maybe you haven't. Either way, let me help to clarify the difference between them, because you should have all three if you want to market successfully. And knowing what they are may be your first...
Get Results: Start with Your Marketing Message and Objective
Recently I was talking with a very bright traditional marketer
on the value of integrating Internet marketing into an
enterprise's marketing mix. Personally, I have witnessed
significant and measurable increases in the online results of...
Importance of Marketing Offline
Importance of Marketing Offline by Kara Kelso http://www.momsmarketonline.com The internet is a wonderful source of information and millions of people that could be your customer. Although we need to keep in mind that there are millions of others...
RSS - A New Face of Online Marketing
Today we see the Internet as a global catalog of information, and the Internet thrives on information. But information, which is fresh and new, is more valuable than out dated content. And that's the reason why most of the Webmasters try to keep...
Springtime Marketing
Spring is in the air! Major department stores have been promoting Spring merchandise ever since the middle of February. The stores are hoping that the brightly colored Spring merchandise and displays will entice window shoppers to drop in and buy a...
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One-hour Marketing Solution
There are people who have found ways to market with integrity and have lots of fun, too. If this describes you, then skip this article! Other people would rather be doing anything else - even getting a tooth pulled (well almost) - instead of marketing. If that describes you, then start marketing 60-minutes each day.
Now, I'm not talking about creating forms, business cards, etc. Instead, take 1 hour each day and "really" market. First use that time to design a marketing plan (review your business plan for some ideas). Make sure that your plan includes many enjoyable ways to market or ways you think you'd enjoy. Do I hear lunch? Next, spend one hour per day conducting any type of marketing! Or spend the equivalent of that time - 2 afternoons per week or whatever way works for you - as long as it equals 5 hours per week.
Over time, you too will realize that marketing is fun. Without realizing, your marketing time will automatically begin to increase. Remember, if you get stuck... go to the web or your local bookstore and check out "marketing" information. There are rows upon rows of "how to market" books. So, keep in mind, you can market your way, market with integrity, and have fun, too.
Use the books below to investigate fun ways to market:
~~"Guerrilla Marketing Handbook"
(or any guerrilla book) by Jay Levinson and Seth Godin Lots of inexpensive and great ideas to build a marketing foundation and see what enjoyable methods you can add to your marketing plan.
~~"Selling The Invisible: A Field Guide To Modern Marketing" by Harry Beckwith Especially good if you market a service vs. a product.
~~"The Portable Coach: 28 Surefire Strategies for Business and Personal Success" by Thomas Leonard Marketing using the 28 principals of attracting people and business to you.
~~"Permission Marketing: Turning Strangers Into Friends, and Friends into Customers" by Seth Godin and Don Peppers
~~"Integrity Selling: How to Succeed in Selling in the Competitive Years Ahead" by Ron Willingham
~~For other recommended business foundation books, visit http://www.coachmaria.com/businessbooks.html
~~For marketing ideas, read some low-budget marketing articles such as... http://www.coachmaria.com/articles.html
About the Author
Maria Marsala, internationally known coach, author, and speaker. A former Wall Street trader and manager, she is the author of the ebook Thinking of Starting a Business... Let's Talk About What's Next. Subscribe to her free ezine "Helping You and Your Business Grow" at http://www.coachmaria.com/ebook/download.html
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KnowThis: For Marketing, Market Research, Internet Marketing ... |
KnowThis.com offers a wealth of information, forums, and resources for professionals, academics and students in traditional and internet marketing, ... |
www.knowthis.com |
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Marketing - Wikipedia, the free encyclopedia |
Marketers depend on marketing research, both formal and informal, ... The next big thing is a concept in marketing that refers to a product or idea that ... |
en.wikipedia.org |
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Marketing - Marketing Strategy - Marketing Plan - Marketing ... |
Learn about marketing careers, the stages of developing a marketing plan, how to begin marketing research, create a marketing strategy, and how to market ... |
marketing.about.com |
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Marketing.org - Home of the Business Marketing Association |
Serves the professional, educational and career development needs of business-to-business marketers. |
www.marketing.org |
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Welcome - American Marketing Association - www.marketingpower.com |
Dedicated to serving the educational and professional needs of marketing executives. |
www.marketingpower.com |
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Advertising, Marketing, Media and PR News - Brand Republic |
Find the latest Advertising, Marketing, Media and PR news from Brand Republic, the online resource for up to the minute advertising and marketing news and ... |
www.brandrepublic.com |
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Marketing Magazine - Marketing News - Brand Republic |
Marketing Magazine - Marketing News - Brand Republic. |
www.brandrepublic.com |
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Marketing (Canada) |
Offers a Canadian source of news and articles on marketing, advertising and media. |
www.marketingmag.ca |
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BidVertiser - Pay Per Click Advertising On Sites Of Your Choice. |
Pay per click advertising - online advertising directly on sites of your choice, internet marketing solution for online advertisers. |
www.bidvertiser.com |
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Online Behavioral Contextual Advertising and Marketing. |
Promote your business with today's most effective online advertising technology, contextual advertising at a cost effective metric of CPC, PPC, CPM or CPV. |
www.clicksor.com |
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Sales Jobs / Marketing Jobs / Advertising Jobs - MarketingJobs.com |
Employment site for marketing and sales professionals. |
www.marketingjobs.com |
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The Chartered Institute of Marketing |
The Chartered Institute of Marketing is the world's largest international marketing professional body and helps with career support and information ... |
www.cim.co.uk |
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Marketing: See what people are saying right now on Technorati |
See all blog posts tagged with marketing on Technorati. |
www.technorati.com |
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Marketing Profs - Marketing Concepts and Strategies: Expert ... |
Marketing knowhow from professionals. Newsletter, articles and how-to's. |
www.marketingprofs.com |
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Guerrilla Marketing Online - The Official Site |
Guerrilla Marketing Online is anonline magazine for small business, entrepreneurs, sales people and marketers of all kinds. |
www.gmarketing.com |
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Business Marketing - Small Business Marketing |
Business marketing - Read everything your need to know about small business marketing. |
www.entrepreneur.com |
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All About Marketing |
Adapted from Field Guide to Nonprofit Program Design, Marketing and Evaluation ... Inbound Marketing Includes Market Research to Find Out: ... |
www.managementhelp.org |
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Pages tagged with "marketing" on del.icio.us |
USA Network Announces a NASHVILLE STAR Marketing Partnership With ... - Yahoo! ... Direct Marketing Association: Telephone, Mail & Internet Marketing ... |
del.icio.us |
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ClickZ Internet Marketing Solutions for Marketers |
Includes columns with commentary and analysis on a wide variety of internet marketing subjects ranging from B2B marketing to search engine marketing. |
www.clickz.com |
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Direct Marketing Association: Telephone, Mail & Internet Marketing |
Trade association for users and suppliers in the direct, database and interactive marketing fields, offering seminars and resources, and lobbying for ... |
www.the-dma.org |
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