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Avoid Business Marketing Mistakes and Identify Profitable Opportunities
Without referring to statistics (assuming that such statistics exist) it's safe to say that most marketing campaigns, advertising promotions, and small business marketing ideas produce disappointing results and a smaller-than-expected ROI. The...
Marketing's primary mission
Marketing's Primary Mission! A business strategy that drives profitable and sustainable growth for the enterprise is the primary mission for Marketing. Look around. How much true innovation do you see coming from your industry? How much is just...
Telling Your Marketing Story In One Or Two Pages
So many times marketing and sales people want to get up and start telling about their product, their company and their offering. The inexperienced will to this without regard to the customer, his wants or needs. The more experienced and seasoned...
The 5 most normal Marketing mistakes! And what to do with them!
The 5 most normal Marketing mistakes:
1. The most normal marketing mistake: Joining another marketer's paid "scam" or
"to-high" priced service. What to do: If you are going to join a paid program make
sure it is legitimate and not just a scam!(...
Use These Highly Effective Terms In Your Marketing Copy To Pull Sales!
It is always important that you use the right terms when marketing your product to potential buyers. The right term may mean increased enquiries for your product and possibly more sales.
Failure to use these terms may leave potential...
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One-hour Marketing Solution
There are people who have found ways to market with integrity and have lots of fun, too. If this describes you, then skip this article! Other people would rather be doing anything else - even getting a tooth pulled (well almost) - instead of marketing. If that describes you, then start marketing 60-minutes each day.
Now, I'm not talking about creating forms, business cards, etc. Instead, take 1 hour each day and "really" market. First use that time to design a marketing plan (review your business plan for some ideas). Make sure that your plan includes many enjoyable ways to market or ways you think you'd enjoy. Do I hear lunch? Next, spend one hour per day conducting any type of marketing! Or spend the equivalent of that time - 2 afternoons per week or whatever way works for you - as long as it equals 5 hours per week.
Over time, you too will realize that marketing is fun. Without realizing, your marketing time will automatically begin to increase. Remember, if you get stuck... go to the web or your local bookstore and check out "marketing" information. There are rows upon rows of "how to market" books. So, keep in mind, you can market your way, market with integrity, and have fun, too.
Use the books below to investigate fun ways to market:
~~"Guerrilla Marketing Handbook"
(or any guerrilla book) by Jay Levinson and Seth Godin Lots of inexpensive and great ideas to build a marketing foundation and see what enjoyable methods you can add to your marketing plan.
~~"Selling The Invisible: A Field Guide To Modern Marketing" by Harry Beckwith Especially good if you market a service vs. a product.
~~"The Portable Coach: 28 Surefire Strategies for Business and Personal Success" by Thomas Leonard Marketing using the 28 principals of attracting people and business to you.
~~"Permission Marketing: Turning Strangers Into Friends, and Friends into Customers" by Seth Godin and Don Peppers
~~"Integrity Selling: How to Succeed in Selling in the Competitive Years Ahead" by Ron Willingham
~~For other recommended business foundation books, visit http://www.coachmaria.com/businessbooks.html
~~For marketing ideas, read some low-budget marketing articles such as... http://www.coachmaria.com/articles.html
About the Author
Maria Marsala, internationally known coach, author, and speaker. A former Wall Street trader and manager, she is the author of the ebook Thinking of Starting a Business... Let's Talk About What's Next. Subscribe to her free ezine "Helping You and Your Business Grow" at http://www.coachmaria.com/ebook/download.html
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KnowThis: For Marketing, Market Research, Internet Marketing ... |
KnowThis.com offers a wealth of information, forums, and resources for professionals, academics and students in traditional and internet marketing, ... |
www.knowthis.com |
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Marketing - Wikipedia, the free encyclopedia |
Marketers depend on marketing research, both formal and informal, ... The next big thing is a concept in marketing that refers to a product or idea that ... |
en.wikipedia.org |
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Marketing - Marketing Strategy - Marketing Plan - Marketing ... |
Learn about marketing careers, the stages of developing a marketing plan, how to begin marketing research, create a marketing strategy, and how to market ... |
marketing.about.com |
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Marketing.org - Home of the Business Marketing Association |
Serves the professional, educational and career development needs of business-to-business marketers. |
www.marketing.org |
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Welcome - American Marketing Association - www.marketingpower.com |
Dedicated to serving the educational and professional needs of marketing executives. |
www.marketingpower.com |
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Advertising, Marketing, Media and PR News - Brand Republic |
Find the latest Advertising, Marketing, Media and PR news from Brand Republic, the online resource for up to the minute advertising and marketing news and ... |
www.brandrepublic.com |
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Marketing Magazine - Marketing News - Brand Republic |
Marketing Magazine - Marketing News - Brand Republic. |
www.brandrepublic.com |
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Marketing (Canada) |
Offers a Canadian source of news and articles on marketing, advertising and media. |
www.marketingmag.ca |
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BidVertiser - Pay Per Click Advertising On Sites Of Your Choice. |
Pay per click advertising - online advertising directly on sites of your choice, internet marketing solution for online advertisers. |
www.bidvertiser.com |
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Online Behavioral Contextual Advertising and Marketing. |
Promote your business with today's most effective online advertising technology, contextual advertising at a cost effective metric of CPC, PPC, CPM or CPV. |
www.clicksor.com |
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Sales Jobs / Marketing Jobs / Advertising Jobs - MarketingJobs.com |
Employment site for marketing and sales professionals. |
www.marketingjobs.com |
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The Chartered Institute of Marketing |
The Chartered Institute of Marketing is the world's largest international marketing professional body and helps with career support and information ... |
www.cim.co.uk |
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Marketing: See what people are saying right now on Technorati |
See all blog posts tagged with marketing on Technorati. |
www.technorati.com |
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Marketing Profs - Marketing Concepts and Strategies: Expert ... |
Marketing knowhow from professionals. Newsletter, articles and how-to's. |
www.marketingprofs.com |
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Guerrilla Marketing Online - The Official Site |
Guerrilla Marketing Online is anonline magazine for small business, entrepreneurs, sales people and marketers of all kinds. |
www.gmarketing.com |
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Business Marketing - Small Business Marketing |
Business marketing - Read everything your need to know about small business marketing. |
www.entrepreneur.com |
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All About Marketing |
Adapted from Field Guide to Nonprofit Program Design, Marketing and Evaluation ... Inbound Marketing Includes Market Research to Find Out: ... |
www.managementhelp.org |
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Pages tagged with "marketing" on del.icio.us |
USA Network Announces a NASHVILLE STAR Marketing Partnership With ... - Yahoo! ... Direct Marketing Association: Telephone, Mail & Internet Marketing ... |
del.icio.us |
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ClickZ Internet Marketing Solutions for Marketers |
Includes columns with commentary and analysis on a wide variety of internet marketing subjects ranging from B2B marketing to search engine marketing. |
www.clickz.com |
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Direct Marketing Association: Telephone, Mail & Internet Marketing |
Trade association for users and suppliers in the direct, database and interactive marketing fields, offering seminars and resources, and lobbying for ... |
www.the-dma.org |
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