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3 Powerful Concepts That Climb Marketing Mountains
You have probably heard many times how you should offer free reports. Like many of us, the idea of putting in work to give something away may have gone through you transparent. (Right in your mind's ear and out the other :>) So, if you passed over...
How to Convey Trustworthiness in Direct Mail Marketing Sales Letters
A person or business that might buy from you is called a prospect. But they might just as accurately be called a skeptic. We live in the age of the spam filter. And call-display. We live in what fellow-copywriter Herschell Gordon Lewis calls, “The...
“Marketing Therapy: Stop Sabotaging your Marketing”
As a CEO or business owner, have you ever felt like your mind was going in circles when trying to decide what you should do next to grow your business? Have you agonized over how to get more business, express your value, minimize your risks, and...
MLM Cyanide Pills: Top 5 Sure-fire Ways to Kill Your Network Marketing Business
If I walk down the street today, telling people about my network marketing opportunity, and someone asks me "Isn't that a pyramid scheme?", then that guy is bound to get a hard knock on the head. Network marketing, since many years ago, have...
The Small Business Marketing Secret You Can Learn In The Cereal Aisle
Have you walked down the cereal aisle lately?
There is a lot you can learn from sitting surrounded by the boxes and bags of artificially sweated corn, rice and wheat for a few minutes observing marketing in action.
If you look closely, you will...
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The Mighty Marketing Brochure
"Brochure" is French, and it comes from brocher, meaning to
stitch. According to The American Heritage Dictionary, a
brochure is "a small booklet or pamphlet, often containing
promotional material or product information."
Accurate, yes. And also incomplete.
For one thing, brochures aren't always small. Sometimes they're
quite large. As for brochure contents, they vary greatly
depending on the situation. A brochure definitely can be more
than a pamphlet or small booklet, coming in all shapes, sizes
and a range of folds.
While brochures are found practically everywhere -- used by
businesses and organizations of all types and sizes -- they're
not the answer to all communication needs. Nor are they obsolete
due to the Web.
What Can a Brochure Do?
Actually, a lot. First, determine your purpose or objectives.
Will your brochure generate sales or leads? Fulfill inquiries,
support the sales force or be displayed at the point of sale?
Will you use your brochure as a direct-mail piece or a
leave-behind?
The brochure can do one or all of the above with careful
planning. Here are some more functions of the brochure:
*Provide product and service information
*Support trade shows and conventions
*Provide news (about products, services, company, industry)
*Build company identity
*Educate prospects and customers
What are you trying to accomplish? Once you decide, you're ready
to start putting your brochure together.
What Goes in a Brochure?
Following are some common
subjects for three areas brochures
cover most: products, services and corporate or organization
capabilities.
*Introduction
*Products
*Services
*Features
*Benefits
*How It Works
*Markets/Audiences
*Applications
*Specifications
*Testimonials
*FAQ
*Company history
*Call to action
*Client list
*Mission statement or business philosophy
*Awards
*Contact info
Keep It Simple
Although a brochure can do a lot, keep it simple. Zero in on
your audience and purpose, and the rest will fall into place.
Consider the format, page size and how the brochure will fold.
Decide on visuals, fonts, colors, paper stock and other design
characteristics.
As for copy, put a strong headline on the cover. Capture the
right tone, and make sure copy has a logical flow. As a rule,
keep sections short, incorporating plenty of subheads.
It's always wise to include a call to action. What do you want
people to do after they read the brochure? Finally, make sure
you know how your brochure fits into your overall marketing
program.
(c) 2005 Neil Sagebiel
About the author:
Neil Sagebiel is a veteran copywriter who has served clients
such as Microsoft, The Seattle Times, Lucent Technologies, March
of Dimes, Airborne Express and Unisys. To sign up for his FREE
expert tips to help you write better and sell more, visit
http://www.neilsagebiel.com.
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KnowThis: For Marketing, Market Research, Internet Marketing ... |
KnowThis.com offers a wealth of information, forums, and resources for professionals, academics and students in traditional and internet marketing, ... |
www.knowthis.com |
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Marketing - Wikipedia, the free encyclopedia |
Marketers depend on marketing research, both formal and informal, ... The next big thing is a concept in marketing that refers to a product or idea that ... |
en.wikipedia.org |
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Marketing - Marketing Strategy - Marketing Plan - Marketing ... |
Learn about marketing careers, the stages of developing a marketing plan, how to begin marketing research, create a marketing strategy, and how to market ... |
marketing.about.com |
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Marketing.org - Home of the Business Marketing Association |
Serves the professional, educational and career development needs of business-to-business marketers. |
www.marketing.org |
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Welcome - American Marketing Association - www.marketingpower.com |
Dedicated to serving the educational and professional needs of marketing executives. |
www.marketingpower.com |
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Advertising, Marketing, Media and PR News - Brand Republic |
Find the latest Advertising, Marketing, Media and PR news from Brand Republic, the online resource for up to the minute advertising and marketing news and ... |
www.brandrepublic.com |
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Marketing Magazine - Marketing News - Brand Republic |
Marketing Magazine - Marketing News - Brand Republic. |
www.brandrepublic.com |
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Marketing (Canada) |
Offers a Canadian source of news and articles on marketing, advertising and media. |
www.marketingmag.ca |
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BidVertiser - Pay Per Click Advertising On Sites Of Your Choice. |
Pay per click advertising - online advertising directly on sites of your choice, internet marketing solution for online advertisers. |
www.bidvertiser.com |
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Online Behavioral Contextual Advertising and Marketing. |
Promote your business with today's most effective online advertising technology, contextual advertising at a cost effective metric of CPC, PPC, CPM or CPV. |
www.clicksor.com |
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Sales Jobs / Marketing Jobs / Advertising Jobs - MarketingJobs.com |
Employment site for marketing and sales professionals. |
www.marketingjobs.com |
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The Chartered Institute of Marketing |
The Chartered Institute of Marketing is the world's largest international marketing professional body and helps with career support and information ... |
www.cim.co.uk |
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Marketing: See what people are saying right now on Technorati |
See all blog posts tagged with marketing on Technorati. |
www.technorati.com |
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Marketing Profs - Marketing Concepts and Strategies: Expert ... |
Marketing knowhow from professionals. Newsletter, articles and how-to's. |
www.marketingprofs.com |
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Guerrilla Marketing Online - The Official Site |
Guerrilla Marketing Online is anonline magazine for small business, entrepreneurs, sales people and marketers of all kinds. |
www.gmarketing.com |
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Business Marketing - Small Business Marketing |
Business marketing - Read everything your need to know about small business marketing. |
www.entrepreneur.com |
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All About Marketing |
Adapted from Field Guide to Nonprofit Program Design, Marketing and Evaluation ... Inbound Marketing Includes Market Research to Find Out: ... |
www.managementhelp.org |
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Pages tagged with "marketing" on del.icio.us |
USA Network Announces a NASHVILLE STAR Marketing Partnership With ... - Yahoo! ... Direct Marketing Association: Telephone, Mail & Internet Marketing ... |
del.icio.us |
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ClickZ Internet Marketing Solutions for Marketers |
Includes columns with commentary and analysis on a wide variety of internet marketing subjects ranging from B2B marketing to search engine marketing. |
www.clickz.com |
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Direct Marketing Association: Telephone, Mail & Internet Marketing |
Trade association for users and suppliers in the direct, database and interactive marketing fields, offering seminars and resources, and lobbying for ... |
www.the-dma.org |
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