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4 Dynamic Marketing Tactics
4 Dynamic Marketing Tactics Copyright 2005 Bob Leduc http://BobLeduc.com Some of the simplest marketing tactics often produce the most profitable results. Here are 4 examples that have proven highly effective for any business. 1. Focus on...
Are You Ignoring These Marketing Principles?
In marketing as in science there are basic principles that govern the movement of bodies in space, or prospects and clients. Just as people instinctively know the law of gravity, they are aware of the fundamental principles of marketing. Unlike...
Internet Marketing the Underachiever's Style, Is A Way Of Life
Do you want to know how find red hot markets to sell to online? I'm talking about groups of people so eager to buy, you'd actally have to rip up their credit card just to deter them from giving you money. The joy of finding a red hot niche...
Marketing Offline
Marketing offline is a great way to compliment your online campaigns. It helps target people who otherwise might not spot your online presence. Plus it helps you target people who have Internet access and email when you include your URL or web site...
Marketing Smarter to Earn More
An accountant once told me that he never met anyone who didn't want to make 30% more money. Whether you want a better lifestyle or to take more vacations, buy a fancy car, spend more time with your family, send your children to college or to...
 
Online Marketing Through Newsletters

So you want to start publishing an online newsletter? Why? Because that’s what all the online marketing experts and gurus said to do. You’ve been told you’ll pull in lots of new customers if you just start publishing an online newsletter AND purchase their list magnet ebook. I am not going to tell you that because I know it’s not that simple. In fact, I’ll tell you the truth as I’m always compelled to do, and offer you an alternative while I’m at it.

First, publishing is the fun part. Writing and getting articles and finding resources to offer your subscribers really is the fun part of your online marketing campaign. However, then comes the part where the rubber meets the road: sending that newsletter out to your subscribers. First, you’ll need a list to send your newsletter to. Second, you’ll need an auto responder for subscribers to make sure you’re in compliance with the “double opt-in/opt-out” so you won’t get in trouble with your ISP or the spam law. You’ll need to decide if you’re going to publish and send out your newsletter daily, weekly, or monthly and get it delivered when you say you will. This is just the basics. You’ll find it gets more complicated as you go on, especially legally. You’ll have many of your emails come back because they were “bounced” by these rigid new spam filters installed by our diligent ISPs to stop (yeah right) spammers. You’ll also have some of your new subscribers “forget” they subscribed and turn you in as spammer. Oh, what fun! So, what do you do? You want to publish; it’s a great way to establish your online marketing presence and also your credentials in your field of expertise. So, what do you do?

Well, I accidentally found the solution and I’m going to share it with you. Before I started online marketing through email publishing, I was submitting articles I’d written to online article banks. That is another way to promote yourself in your online marketing campaign. While I was submitting an article to www.thephantomwriters.com, I noticed a banner there that mentioned a new way of publishing –without email, without spam, but WITH RSS technology. I knew what RSS was because I had been receiving different online newsletters for webmasters. I subscribed to those so I’d know what was going on in the world of technology just for my own knowledge. RSS is “really simple


syndication”; well that’s one of its definitions anyway. The banner on The Phantom Writers site stated that Quikonnex had the solution to our online marketing ezine dilemma. Good thing I went there, saw the writing on the wall, and took the leap of faith! Whew! I almost made the email marketing error.

Quikonnex is a great way to keep the fun you want as a publisher, and more. You don’t need those lists, or auto responders, or need to worry about spam, or any of that junk. Here’s what is even better – the search engines get pinged each time you submit an article or “item” as we call them on Quikonnex. You don’t need a delivery date. You can submit “items” as you come across them. You can use graphics without overloading a subscribers inbox like in email. You don’t need email, as your subscribers subscribe through a “viewer”. They can keep in contact with you through your personal private messenger provided so generously by the founders of the Quikonnex system at no additional charge to you. You get live online support and twice weekly training and meetings, all inclusive in the minimal monthly charge. One of the best things: all of your “items” go in to a database that is clickable under category titles you create in templates. Very simple, fun, and best of all, hassle-free. So instead of sending out email newsletters that may get read, then deleted after all your hard work, you publish on a “channel” that is a syndicated RSS feed, with an “editor” provided if you don’t know HTML, that goes into a readily retrievable database, that pings the search engines and then stays on the internet indefinitely meaning it is searchable! This means your newsletters are cumulative, they don’t get deleted, and all your hard work stays available for each new subscriber who comes along without you doing anything. You just keep on publishing! How great is that??? So before you take the email plunge, consider the benefits you’ll have publishing the new way – in living RSS technology.

About the Author

Kim Bloomer runs a home business in the wellness industry with an emphasis on holistic pet care. Kim also publishes an online newsletter http://www.Aspenbloom-WellPet.com . She is co-founder of the online marketing channel http://www.KickTheEmailHabit.net For a comprehensive look at what Kim does go to http://KimBloomer.com

 

KnowThis: For Marketing, Market Research, Internet Marketing ...
KnowThis.com offers a wealth of information, forums, and resources for professionals, academics and students in traditional and internet marketing, ...
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Marketing - Wikipedia, the free encyclopedia
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Marketing.org - Home of the Business Marketing Association
Serves the professional, educational and career development needs of business-to-business marketers.
www.marketing.org
 
Welcome - American Marketing Association - www.marketingpower.com
Dedicated to serving the educational and professional needs of marketing executives.
www.marketingpower.com
 
Advertising, Marketing, Media and PR News - Brand Republic
Find the latest Advertising, Marketing, Media and PR news from Brand Republic, the online resource for up to the minute advertising and marketing news and ...
www.brandrepublic.com
 
Marketing Magazine - Marketing News - Brand Republic
Marketing Magazine - Marketing News - Brand Republic.
www.brandrepublic.com
 
Marketing (Canada)
Offers a Canadian source of news and articles on marketing, advertising and media.
www.marketingmag.ca
 
BidVertiser - Pay Per Click Advertising On Sites Of Your Choice.
Pay per click advertising - online advertising directly on sites of your choice, internet marketing solution for online advertisers.
www.bidvertiser.com
 
Online Behavioral Contextual Advertising and Marketing.
Promote your business with today's most effective online advertising technology, contextual advertising at a cost effective metric of CPC, PPC, CPM or CPV.
www.clicksor.com
 
Sales Jobs / Marketing Jobs / Advertising Jobs - MarketingJobs.com
Employment site for marketing and sales professionals.
www.marketingjobs.com
 
The Chartered Institute of Marketing
The Chartered Institute of Marketing is the world's largest international marketing professional body and helps with career support and information ...
www.cim.co.uk
 
Marketing: See what people are saying right now on Technorati
See all blog posts tagged with marketing on Technorati.
www.technorati.com
 
Marketing Profs - Marketing Concepts and Strategies: Expert ...
Marketing knowhow from professionals. Newsletter, articles and how-to's.
www.marketingprofs.com
 
Guerrilla Marketing Online - The Official Site
Guerrilla Marketing Online is anonline magazine for small business, entrepreneurs, sales people and marketers of all kinds.
www.gmarketing.com
 
Business Marketing - Small Business Marketing
Business marketing - Read everything your need to know about small business marketing.
www.entrepreneur.com
 
All About Marketing
Adapted from Field Guide to Nonprofit Program Design, Marketing and Evaluation ... Inbound Marketing Includes Market Research to Find Out: ...
www.managementhelp.org
 
Pages tagged with "marketing" on del.icio.us
USA Network Announces a NASHVILLE STAR Marketing Partnership With ... - Yahoo! ... Direct Marketing Association: Telephone, Mail & Internet Marketing ...
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ClickZ Internet Marketing Solutions for Marketers
Includes columns with commentary and analysis on a wide variety of internet marketing subjects ranging from B2B marketing to search engine marketing.
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Direct Marketing Association: Telephone, Mail & Internet Marketing
Trade association for users and suppliers in the direct, database and interactive marketing fields, offering seminars and resources, and lobbying for ...
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