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Celebrating A Decade Of Online Marketing
Yes, it has been ten successful years of online marketing in the E-world. Many small companies have made it real big in this online world, by applying different marketing strategies and techniques. However, what I have seen in these ten years of...
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Tactical marketing processes are once again undergoing fundamental shifts from traditional to web-based processes. Many traditional marketing firms/agencies are still touting the tried and true to their clients; i.e. Tradeshow attendance, Print,...
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Partnership Marketing for Greater Traffic

Title: Partnership Marketing for Greater Traffic
Author: Barrett Niehus
URL: http://www.freetrainer.com
Article URL: http://www.realtysoftware.org/articles/pos14.htm
License: Publish freely both online and offline. Please include
resource box
Word count: 525

++++++++++++++

Partnership Marketing for Greater Traffic

by Barrett Niehus

Online and offline, it should be apparent to you that the response to your product is directly proportional to the number of prospects that are exposed to your branding. This is the fundamental precept of marketing. The question is, how do you maximize your exposure while minimizing your marketing costs? One of the most productive, and effective, forms of marketing is the leveraging of branding partnerships to expand your product's reach. Co-branding, the sharing of brand space on a product, is extremely useful in increasing the reach of your product and increasing the traffic on your web site.

To create a co-branding relationship, take a look at your web site and the products that you sell. Could an online partner benefit from the insertion of his logo on your product or marketing material? Also what products would compliment your product offering. How could you benefit from inserting your logo on these complimentary products? After you have determined where you and a potential partner could benefit by a co-branding relationship, approach potential partners with a co-branding proposal. Offer insertion of
his logo on your product in exchange for the same consideration with his products. For tangible products, offer inclusion of his printed flyers with your orders in exchange for a similar service. There is no limit to the type of relationship, as long as the benefit is apparent to both parties.

As an example, my organization, http://www.freetrainer.com


offers the inclusion of a co-brand partner's logo and a link to the partners web site on the downloadable version of our software. In exchange, the
co-branded software is offered through our partners site. For us the co-branding benefit is our software is placed into the hands of more users. The benefit to our partners is that their potential customers now have a permanent link to our partners' web site installed on their customers' hard drives, and are exposed to our partners logo every time the software is started.

As I indicated above, the type of relationship depends on the products that you offer, and how well you can leverage your partnerships. For organizations that sell e-books, inclusion of co-branding banners in on each page can provide significant benefit to a partner. If you sell a tangible product, you may be able to include a partner's flyer with the packaging. For online classes, you may include a "sponsored by" message during the course introduction or as an addendum to the syllabus. Approach potential partners and propose specific services in exchange for your co-branding. Make sure that the marketing benefit from your partner justifies your proposed relationship. Expect that the increase in traffic and exposure that you receive is at least equal to the benefit that your partner will receive. By creating a mutually beneficial
relationship, you will increase the reach of your products, fully leverage your own brand, and grow your site traffic.

+++++++++++++++++++


About the Author

Barrett Niehus with IP Ware http://www.freetrainer.com provides profit and wealth solutions to people interested in investing in real estate. IP Ware now offers co-branding opportunities to sites seeking to benefit from the services offered by IP Ware. Click here for more information: http://www.freetrainer.com/cobrand.htm

 

KnowThis: For Marketing, Market Research, Internet Marketing ...
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Serves the professional, educational and career development needs of business-to-business marketers.
www.marketing.org
 
Welcome - American Marketing Association - www.marketingpower.com
Dedicated to serving the educational and professional needs of marketing executives.
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Advertising, Marketing, Media and PR News - Brand Republic
Find the latest Advertising, Marketing, Media and PR news from Brand Republic, the online resource for up to the minute advertising and marketing news and ...
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Marketing Magazine - Marketing News - Brand Republic.
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Offers a Canadian source of news and articles on marketing, advertising and media.
www.marketingmag.ca
 
BidVertiser - Pay Per Click Advertising On Sites Of Your Choice.
Pay per click advertising - online advertising directly on sites of your choice, internet marketing solution for online advertisers.
www.bidvertiser.com
 
Online Behavioral Contextual Advertising and Marketing.
Promote your business with today's most effective online advertising technology, contextual advertising at a cost effective metric of CPC, PPC, CPM or CPV.
www.clicksor.com
 
Sales Jobs / Marketing Jobs / Advertising Jobs - MarketingJobs.com
Employment site for marketing and sales professionals.
www.marketingjobs.com
 
The Chartered Institute of Marketing
The Chartered Institute of Marketing is the world's largest international marketing professional body and helps with career support and information ...
www.cim.co.uk
 
Marketing: See what people are saying right now on Technorati
See all blog posts tagged with marketing on Technorati.
www.technorati.com
 
Marketing Profs - Marketing Concepts and Strategies: Expert ...
Marketing knowhow from professionals. Newsletter, articles and how-to's.
www.marketingprofs.com
 
Guerrilla Marketing Online - The Official Site
Guerrilla Marketing Online is anonline magazine for small business, entrepreneurs, sales people and marketers of all kinds.
www.gmarketing.com
 
Business Marketing - Small Business Marketing
Business marketing - Read everything your need to know about small business marketing.
www.entrepreneur.com
 
All About Marketing
Adapted from Field Guide to Nonprofit Program Design, Marketing and Evaluation ... Inbound Marketing Includes Market Research to Find Out: ...
www.managementhelp.org
 
Pages tagged with "marketing" on del.icio.us
USA Network Announces a NASHVILLE STAR Marketing Partnership With ... - Yahoo! ... Direct Marketing Association: Telephone, Mail & Internet Marketing ...
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ClickZ Internet Marketing Solutions for Marketers
Includes columns with commentary and analysis on a wide variety of internet marketing subjects ranging from B2B marketing to search engine marketing.
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Direct Marketing Association: Telephone, Mail & Internet Marketing
Trade association for users and suppliers in the direct, database and interactive marketing fields, offering seminars and resources, and lobbying for ...
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