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7 Ways to Improve your Creative Marketing
7 ways to Improve your Marketing Creatively By Ja-Naé Duane And http://www.Ja-Nae.com There are a many ways to be innovative with your marketing, no matter what field you’re in. In this article, I’m going to show you 7 ways on how to release your...
Are You Sabotaging Your Marketing Success?
What?!? Sabotage your own success? Who would do that? Well, you'd be surprised how many small business owners think they are effectively marketing their business, when in fact they are cutting their own throat. Yes, they may be running ads that...
Guerilla Marketing Lesson 2: Why Do People Call Me?
Before we begin, I want you to think about how many times you actually sought out an advertisement. How did you know where to look for it? Why did you choose that one? Whether you know it or not, the number of times you were exposed to the...
Increase Your Response with Multi-Step Marketing
"There is only one way to judge the effectiveness of a marketing piece, and that is by the number of responses you get.” - Heidi Richards - Multi-step marketing is a simple yet extremely powerful strategy when you use it to its full potential....
Marketing Objectives for Your Web Site
Do you have marketing objectives for your Web site? With objectives to help overcome your main online challenges you can work smarter, not harder. Think of your Web site objective as the "big picture". It is the basis for a marketing plan and, in...
 
9 Tips for Marketing with Electronic Newsletters

1. COMMIT TO CREATING YOUR NEWSLETTER

A Web site without a newsletter is like a car without a
motor. It may look nice, but you're not going to get
very far.

In order to market your business effectively you need a
system to attract prospects and then you need a system
to follow up with those prospects repeatedly to convert
them into customers. An electronic newsletter is an
inexpensive and very effective way to do that.

2. TARGET A SPECIFIC GROUP OF PROSPECTS

You can't be all things to all people. Select a specific
group of prospects to write your newsletter to. When
reading your newsletter, your prospects should say,
'They're talking about me and my concerns!'

3. DON'T SPAM PEOPLE WHO DON'T WANT YOUR NEWSLETTER

Your subscribers should voluntarily opt-in to receive
your newsletter. Describe the benefits of your
newsletter, and provide a simple way for people to
subscribe to it.

Don't just add people to your list without their
permission or send it out to people who didn't ask for
it. That's called spam, and you'll be building a bad
reputation if you resort to it.

4. GIVE YOUR SUBSCRIBERS AN EASY WAY TO UNSUBSCRIBE

When people don't wish to receive your newsletter any
longer, they should have an easy way to unsubscribe.

Provide the information your subscribers need to
unsubscribe, if they want to, right in your newsletter.

5. FOCUS ON A SPECIFIC THEME

Your newsletter should be centered around a theme that
relates to your products or services and is of high
interest to your prospects and customers.

Our theme for this Give to Get Marketing newsletter is
focused around tips to help you market your business
more effectively. That ties in perfectly with what you
want, and it ties in perfectly with the marketing
products we offer.

Maria's theme for her Get Organized Now! newsletter is
focused around tips to help you get organized. Her
products are organizing products -- a perfect match.

Someone who sells cosmetics would create a newsletter
theme that focuses on beauty and fashion tips.

Get the idea? What would your theme be?

6. 80% HELPFUL


CONTENT, 20% PROMOTION

No one wants to receive and read a newsletter filled
only with product promotions -- and they won't.

We teach the Give to Get Marketing philosophy -- Give
your prospects and customers what they want, and you'll
get what you want.

Fill your newsletter with helpful information that your
prospects and customers would actually want to read,
maybe even look forward to receiving

Of course, you also want to include information about
your products and services, so be sure to provide one or
two offers in each issue of your newsletter.

80% content, 20% promotion is a good mix.

7. DELIVER IT ON A REGULAR SCHEDULE

You can deliver your newsletter once a month, twice a
month, or once a week.

The more frequently you can send out your newsletter to
your prospect/customer list, the more effective it will
be. You'll have to decide how often you want to commit
to this marketing effort. The important thing is to be
consistent.

8. ASK YOUR READERS FOR FEEDBACK

Your newsletter should be written for your subscribers
to address their interests -- not yours.

To determine if you're delivering what your subscribers
want, ask them. Let them know that you want their
feedback and suggestions on how you can improve your
newsletter to make it a more valuable resource for them.

9. DIRECT YOUR READERS BACK TO YOUR WEB SITE

The point of all your effort of creating and sending out
your newsletter, is to follow up with your prospects and
customers to gain their trust and their business. Give
to Get.

If your product or service information is on your Web
site, then you must direct your subscribers to your Web
site in each issue.

You can do that by directing them to an article on your
Web site that they may find appealing, or you can guide
them directly to your product information pages.

The last thing you want to do, is just send out a
newsletter filled with terrific content, and then fail
to get the kind of action you need to grow your
business.


About the Author

Joe Gracia - Give to Get Marketing
http://www.givetogetmarketing.com

 

KnowThis: For Marketing, Market Research, Internet Marketing ...
KnowThis.com offers a wealth of information, forums, and resources for professionals, academics and students in traditional and internet marketing, ...
www.knowthis.com
 
Marketing - Wikipedia, the free encyclopedia
Marketers depend on marketing research, both formal and informal, ... The next big thing is a concept in marketing that refers to a product or idea that ...
en.wikipedia.org
 
Marketing - Marketing Strategy - Marketing Plan - Marketing ...
Learn about marketing careers, the stages of developing a marketing plan, how to begin marketing research, create a marketing strategy, and how to market ...
marketing.about.com
 
Marketing.org - Home of the Business Marketing Association
Serves the professional, educational and career development needs of business-to-business marketers.
www.marketing.org
 
Welcome - American Marketing Association - www.marketingpower.com
Dedicated to serving the educational and professional needs of marketing executives.
www.marketingpower.com
 
Advertising, Marketing, Media and PR News - Brand Republic
Find the latest Advertising, Marketing, Media and PR news from Brand Republic, the online resource for up to the minute advertising and marketing news and ...
www.brandrepublic.com
 
Marketing Magazine - Marketing News - Brand Republic
Marketing Magazine - Marketing News - Brand Republic.
www.brandrepublic.com
 
Marketing (Canada)
Offers a Canadian source of news and articles on marketing, advertising and media.
www.marketingmag.ca
 
BidVertiser - Pay Per Click Advertising On Sites Of Your Choice.
Pay per click advertising - online advertising directly on sites of your choice, internet marketing solution for online advertisers.
www.bidvertiser.com
 
Online Behavioral Contextual Advertising and Marketing.
Promote your business with today's most effective online advertising technology, contextual advertising at a cost effective metric of CPC, PPC, CPM or CPV.
www.clicksor.com
 
Sales Jobs / Marketing Jobs / Advertising Jobs - MarketingJobs.com
Employment site for marketing and sales professionals.
www.marketingjobs.com
 
The Chartered Institute of Marketing
The Chartered Institute of Marketing is the world's largest international marketing professional body and helps with career support and information ...
www.cim.co.uk
 
Marketing: See what people are saying right now on Technorati
See all blog posts tagged with marketing on Technorati.
www.technorati.com
 
Marketing Profs - Marketing Concepts and Strategies: Expert ...
Marketing knowhow from professionals. Newsletter, articles and how-to's.
www.marketingprofs.com
 
Guerrilla Marketing Online - The Official Site
Guerrilla Marketing Online is anonline magazine for small business, entrepreneurs, sales people and marketers of all kinds.
www.gmarketing.com
 
Business Marketing - Small Business Marketing
Business marketing - Read everything your need to know about small business marketing.
www.entrepreneur.com
 
All About Marketing
Adapted from Field Guide to Nonprofit Program Design, Marketing and Evaluation ... Inbound Marketing Includes Market Research to Find Out: ...
www.managementhelp.org
 
Pages tagged with "marketing" on del.icio.us
USA Network Announces a NASHVILLE STAR Marketing Partnership With ... - Yahoo! ... Direct Marketing Association: Telephone, Mail & Internet Marketing ...
del.icio.us
 
ClickZ Internet Marketing Solutions for Marketers
Includes columns with commentary and analysis on a wide variety of internet marketing subjects ranging from B2B marketing to search engine marketing.
www.clickz.com
 
Direct Marketing Association: Telephone, Mail & Internet Marketing
Trade association for users and suppliers in the direct, database and interactive marketing fields, offering seminars and resources, and lobbying for ...
www.the-dma.org
 
 

 
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