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Building Affiliate Marketing Websites The Easy Way
There are some myths in affiliate marketing, which attract a lot
of people to it believing they are true. First is they think
managing an online business is easy and second, they think that
one can make a fortune through online marketing in an...
How Much Is Your Popcorn Worth?: Powerful Lessons In Marketing & The Psychology Of Selling - Part 2
Could buying popcorn in a theatre be a 'conditioned' response? Could it be that people are 'trained' to believe that movies and popcorn go 'hand in hand' - and that one without the other is...."incomplete?" And, therefore, price is just not an issue...
Marketing vs. Business Brochures
Brochures can either be used as marketing or business brochures. How does the two differ from each other? Well, a marketing brochure is utilized to sell the products or services of a business to target clients. A business brochure, on the other...
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Imagine having at your disposal a means to immediately inform house buyers that you have just the property they are looking for. Potential buyers have given their details and their preferences - imagine that you can send them this information no...
Unlocking the marketing power of the web!
Unlocking the marketing power of the web! By Frank Williams If you are not utilizing the power of the web as an integral part of your marketing program and business strategy, you are simply asleep! And your competition loves you for it. In...
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9 Tips for Marketing with Electronic Newsletters
1. COMMIT TO CREATING YOUR NEWSLETTER
A Web site without a newsletter is like a car without a motor. It may look nice, but you're not going to get very far.
In order to market your business effectively you need a system to attract prospects and then you need a system to follow up with those prospects repeatedly to convert them into customers. An electronic newsletter is an inexpensive and very effective way to do that.
2. TARGET A SPECIFIC GROUP OF PROSPECTS
You can't be all things to all people. Select a specific group of prospects to write your newsletter to. When reading your newsletter, your prospects should say, 'They're talking about me and my concerns!'
3. DON'T SPAM PEOPLE WHO DON'T WANT YOUR NEWSLETTER
Your subscribers should voluntarily opt-in to receive your newsletter. Describe the benefits of your newsletter, and provide a simple way for people to subscribe to it.
Don't just add people to your list without their permission or send it out to people who didn't ask for it. That's called spam, and you'll be building a bad reputation if you resort to it.
4. GIVE YOUR SUBSCRIBERS AN EASY WAY TO UNSUBSCRIBE
When people don't wish to receive your newsletter any longer, they should have an easy way to unsubscribe.
Provide the information your subscribers need to unsubscribe, if they want to, right in your newsletter.
5. FOCUS ON A SPECIFIC THEME
Your newsletter should be centered around a theme that relates to your products or services and is of high interest to your prospects and customers.
Our theme for this Give to Get Marketing newsletter is focused around tips to help you market your business more effectively. That ties in perfectly with what you want, and it ties in perfectly with the marketing products we offer.
Maria's theme for her Get Organized Now! newsletter is focused around tips to help you get organized. Her products are organizing products -- a perfect match.
Someone who sells cosmetics would create a newsletter theme that focuses on beauty and fashion tips.
Get the idea? What would your theme be?
6. 80% HELPFUL
CONTENT, 20% PROMOTION
No one wants to receive and read a newsletter filled only with product promotions -- and they won't.
We teach the Give to Get Marketing philosophy -- Give your prospects and customers what they want, and you'll get what you want.
Fill your newsletter with helpful information that your prospects and customers would actually want to read, maybe even look forward to receiving
Of course, you also want to include information about your products and services, so be sure to provide one or two offers in each issue of your newsletter.
80% content, 20% promotion is a good mix.
7. DELIVER IT ON A REGULAR SCHEDULE
You can deliver your newsletter once a month, twice a month, or once a week.
The more frequently you can send out your newsletter to your prospect/customer list, the more effective it will be. You'll have to decide how often you want to commit to this marketing effort. The important thing is to be consistent.
8. ASK YOUR READERS FOR FEEDBACK
Your newsletter should be written for your subscribers to address their interests -- not yours.
To determine if you're delivering what your subscribers want, ask them. Let them know that you want their feedback and suggestions on how you can improve your newsletter to make it a more valuable resource for them.
9. DIRECT YOUR READERS BACK TO YOUR WEB SITE
The point of all your effort of creating and sending out your newsletter, is to follow up with your prospects and customers to gain their trust and their business. Give to Get.
If your product or service information is on your Web site, then you must direct your subscribers to your Web site in each issue.
You can do that by directing them to an article on your Web site that they may find appealing, or you can guide them directly to your product information pages.
The last thing you want to do, is just send out a newsletter filled with terrific content, and then fail to get the kind of action you need to grow your business.
About the Author
Joe Gracia - Give to Get Marketing http://www.givetogetmarketing.com
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KnowThis: For Marketing, Market Research, Internet Marketing ... |
KnowThis.com offers a wealth of information, forums, and resources for professionals, academics and students in traditional and internet marketing, ... |
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Marketing - Wikipedia, the free encyclopedia |
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Welcome - American Marketing Association - www.marketingpower.com |
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Advertising, Marketing, Media and PR News - Brand Republic |
Find the latest Advertising, Marketing, Media and PR news from Brand Republic, the online resource for up to the minute advertising and marketing news and ... |
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Marketing Magazine - Marketing News - Brand Republic |
Marketing Magazine - Marketing News - Brand Republic. |
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Marketing (Canada) |
Offers a Canadian source of news and articles on marketing, advertising and media. |
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BidVertiser - Pay Per Click Advertising On Sites Of Your Choice. |
Pay per click advertising - online advertising directly on sites of your choice, internet marketing solution for online advertisers. |
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Online Behavioral Contextual Advertising and Marketing. |
Promote your business with today's most effective online advertising technology, contextual advertising at a cost effective metric of CPC, PPC, CPM or CPV. |
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Sales Jobs / Marketing Jobs / Advertising Jobs - MarketingJobs.com |
Employment site for marketing and sales professionals. |
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The Chartered Institute of Marketing |
The Chartered Institute of Marketing is the world's largest international marketing professional body and helps with career support and information ... |
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Marketing: See what people are saying right now on Technorati |
See all blog posts tagged with marketing on Technorati. |
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Marketing Profs - Marketing Concepts and Strategies: Expert ... |
Marketing knowhow from professionals. Newsletter, articles and how-to's. |
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Guerrilla Marketing Online - The Official Site |
Guerrilla Marketing Online is anonline magazine for small business, entrepreneurs, sales people and marketers of all kinds. |
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Business Marketing - Small Business Marketing |
Business marketing - Read everything your need to know about small business marketing. |
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All About Marketing |
Adapted from Field Guide to Nonprofit Program Design, Marketing and Evaluation ... Inbound Marketing Includes Market Research to Find Out: ... |
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Pages tagged with "marketing" on del.icio.us |
USA Network Announces a NASHVILLE STAR Marketing Partnership With ... - Yahoo! ... Direct Marketing Association: Telephone, Mail & Internet Marketing ... |
del.icio.us |
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ClickZ Internet Marketing Solutions for Marketers |
Includes columns with commentary and analysis on a wide variety of internet marketing subjects ranging from B2B marketing to search engine marketing. |
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Direct Marketing Association: Telephone, Mail & Internet Marketing |
Trade association for users and suppliers in the direct, database and interactive marketing fields, offering seminars and resources, and lobbying for ... |
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