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RELIGION AND ONLINE MARKETING – THE 21st CENTURY PULPIT
While many industries are just getting up to speed in the world of internet marketing people like Rodney Sampson, founder of the World Christian Times, is running, not walking, down the path of real time internet promotions. Recently Mr. Sampson...
The Top 10 Marketing Tools to Grow Your Business in 2004
Looking to grow your business? Make sure you have these marketing tools in place: #10 A powerful tagline In 10 words or less, a good tagline reinforces a company’s reason for being. And smaller companies will find it to be one of the hardest...
Today's Definition of Marketing. Has it Changed?
With the continued proliferation of the Internet, the meaning of the word "marketing" also proliferates. There seem to be as many definitions of marketing as there are marketers. Many see marketing as a series of tactics or gimmicks. Some...
Viral Marketing: What It Means and How It Can Impact Your Business
Viral Marketing: What It Means and How It Can Impact Your Business Viral Marketing is an exciting form of advertising that fits well with network marketing. Both concepts are based around relationship building. Viral marketing basically creates...
What the Heck Does Vincent van Gogh Have to do With Internet Marketing?
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Postcard Marketing Done Right

Say it with a post card. A well designed, colorful, high impact postcard in the mail box of your prospect is your best ticket to a new customer. For your existing customer, a marketing campaign which includes frequent post cards is the perfect start to new sales - this is one of the key small business marketing strategies.

For the recipient:

•You don't have to open a post card!

•You see it right away, the bright picture is not hidden from view by an envelope.

•The message leaps right out and you can't ignore it or throw it in the trash unopened (the fate of many bulk mail pieces).

For the marketer:

•Save money. You can mail a post card 1st class for less than the cheapest letter rate.

•No stuffing required.

Postcards win out on all counts.

Check out the following case study.

Here is what one successful postcard marketer had to say:

“The immediate result was many times more than we had expected and we even had to reduce the number of postcards going out each week because we had more calls than we could handle. We've always heard that a 1-2% response is considered very good for a mailing but we are getting at least triple that amount! To give you some idea, the first week's mailing went out to our oldest customer account, most of whom


hadn't done business with us for over a year. The first week after the post cards went out we got a 3% response on those accounts. And 6 weeks later we are still getting calls from those accounts.

I also know that it takes time for the response to build and just this past week, the 6th or 7th week since we started mailing the post cards, we increased from the 23 calls in per hour average we saw at the beginning of this month to 45 calls per hour in at the end of the month.

That's almost 900 calls in per week more than just 4 weeks ago.

We're already planning our next post card mailing and are quite certain that this was one of the best investments in promotion to our existing customers we have ever made.” Ron Nedd at Kevis Rejuvenation Programs, Inc., Beverly Hills, California

Now that is postcard marketing done right!


About the Author

Joy Gendusa founded PostcardMania in 1998; her only assets a computer and a phone. In 2004 the company did close to $9 million in sales and employs over 60 persons. She attributes her explosive growth to her ability to choose incredible staff and her innate marketing savvy. Now she’s sharing her marketing secrets with others. For more free marketing advice, visit her website at www.postcardmania.com.

 

KnowThis: For Marketing, Market Research, Internet Marketing ...
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Marketing - Wikipedia, the free encyclopedia
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Marketing.org - Home of the Business Marketing Association
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Welcome - American Marketing Association - www.marketingpower.com
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Advertising, Marketing, Media and PR News - Brand Republic
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BidVertiser - Pay Per Click Advertising On Sites Of Your Choice.
Pay per click advertising - online advertising directly on sites of your choice, internet marketing solution for online advertisers.
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Online Behavioral Contextual Advertising and Marketing.
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Sales Jobs / Marketing Jobs / Advertising Jobs - MarketingJobs.com
Employment site for marketing and sales professionals.
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The Chartered Institute of Marketing
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Marketing: See what people are saying right now on Technorati
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Marketing Profs - Marketing Concepts and Strategies: Expert ...
Marketing knowhow from professionals. Newsletter, articles and how-to's.
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Guerrilla Marketing Online - The Official Site
Guerrilla Marketing Online is anonline magazine for small business, entrepreneurs, sales people and marketers of all kinds.
www.gmarketing.com
 
Business Marketing - Small Business Marketing
Business marketing - Read everything your need to know about small business marketing.
www.entrepreneur.com
 
All About Marketing
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ClickZ Internet Marketing Solutions for Marketers
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www.clickz.com
 
Direct Marketing Association: Telephone, Mail & Internet Marketing
Trade association for users and suppliers in the direct, database and interactive marketing fields, offering seminars and resources, and lobbying for ...
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