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How to Organize Your Marketing
"I hate sales pitches!" You may have felt this way yourself or heard others say it. If it's such a common response, what's the best way to organize your marketing to attract new clients and customers? While getting all aspects of your marketing...
Marketing Options For Cleaning Companies - Part Two
Part one looked at telesales, yellow pages and other directories, using mailing lists and advertising in local papers and journals. In this article I will be considering direct selling techniques, leaflet drops and internet advertising. 1. Direct...
Recovery Marketing – Hop on and Take a Ride
A little over a year ago and probably before, articles started popping up all over the place about, "Selling in Tough Times," , "How To Market in a Down Economy," and the like. Now that we have seen a few, more positive headlines starting to...
RSS: THE NEW KING OF PERMISSION MARKETING
Gold is in your mailing list. How many times have you heard this statement before? Undoubtedly, these words have been used so many times that they have become one of the verified clichés in Internet marketing. Well, it has become a cliché...
The 7 Habits of a Successful Web-Marketing Plan
The 7 Habits of a Successful Web-Marketing Plan What is web-marketing? Why does your business need it? The best web site and the best web-marketing strategy will not reap the highest possible results, if they are not tightly integrated. Not...
 
Postcard Marketing Relieves Anthrax Scare

The latest Anthrax scare might have you thinking twice
about using postal mail to promote your business.

A Washington Post-ABC News survey showed that "65% of the
American public was at least 'concerned' that letters
containing anthrax bacteria had been sent through the mail."

That's bad news if you just mailed a promotion.

All of these circumstances might make you want to consider
one of my favorite advertising strategies ... the simple
and cheap direct mail postcard.

You can use postcards to generate leads, close sales,
convince customers to buy more and encourage prospects to
give you a try.

I asked my friend and client, Markus Allen
for his top 20 postcard promotional ideas. He has
an online, step-by-step program to help you launch a monthly,
multiple-exposure postcard marketing campaign with very little
expense, and that's always a plus.

Check out his free information at:

http://www.markusallen.org/ezpostcards

Here's his list of postcard marketing ideas that almost
any business can put into immediate action:

* Copy and paste a picture of your Web site on a postcard.
The mere mention can bring a rush of visitors to your site.

* Mail to a list of people who've recently moved into your
community. Offer a great deal to get them to try your
product or service.

* If your average customer usually spends $1,000 with you,
offer a discount for purchases over $1,500.

* Remind customers it's time to come and see you. Dentists
often mail "It's time for your next cleaning" postcards,
while auto shops remind you, "It's been 6 months since
your last oil change."

* Tell customers about new products and services. For
example, many software firms mail postcards to promote
program upgrades.

* Announce a price increase. Let customers buy as much as
they want, at the current prices.

* Hold holiday promotions. For example: "Bring Mom to
lunch for Mother's Day, for only $14.95."

* Offer a lifetime membership program to generate quick
cash flow.

* Announce a private sale. One retailer, with a 21-cent
postcard, invited her 12 best clients to a one-day sale.
She


generated over $20,000 in new business.

* Collect customer info - name, address, and birthday. A
few weeks before each person's birthday, send a postcard
offering a free birthday dinner. Most customers who come
for the free dinner will bring friends or relatives (who
will pay full price for their own meals).

* Promote clearance or used-equipment sales.

* Invite prospects to order your product by faxing back
the postcard.

* Mail postcards to announce a contest.

* Send The World's Smallest Newsletter on a postcard. (A
great example of this postcard is in Allen's Instant
Postcard Marketing ToolBox.)

* Give customers your new address when you move.

* Promote your Web site or fax-on-demand system.

* Announce new staff. Example: "George Model has joined
The Clip Joint. Call him today to make your appointment."

* Mail help-wanted postcards to local residents when you
need to increase your staff ... everyone likes to work
close to home.

* Send a postcard about an upcoming trade show ... one
lucky winner receives a valuable prize.

Once you're ready to send a direct mail postcard, here's
some great news. Professionally created postcards are now
easier than ever to create on the Internet.

AmazingMail makes it super easy to send direct mail
postcards. Just visit their Web site, pick a template (or
submit your own design), and your custom-printed, full-
color postcard is in the mail (First Class) in just a few
days. And the best part is, there's no minimum. Send just
one postcard or 500,000 postcards, for less than doing all
the work yourself.

Visit this Web page and try it out. at no charge:
http://www.amazingmail.com rial.html

If you're looking to grow your business fast at a low
cost, now's the time to use the post office's best-
kept secret. Postcards will relieve any anxiety about
opening a strange envelope and can be read quickly by
today's busy consumer.

About the Author

Anne Marie Baugh is a noted online publicist. She owns and operates Write-Promotion which provides hands-on
promotional services to online business owners.
Visit today at www.write-promotion.com.

 

KnowThis: For Marketing, Market Research, Internet Marketing ...
KnowThis.com offers a wealth of information, forums, and resources for professionals, academics and students in traditional and internet marketing, ...
www.knowthis.com
 
Marketing - Wikipedia, the free encyclopedia
Marketers depend on marketing research, both formal and informal, ... The next big thing is a concept in marketing that refers to a product or idea that ...
en.wikipedia.org
 
Marketing - Marketing Strategy - Marketing Plan - Marketing ...
Learn about marketing careers, the stages of developing a marketing plan, how to begin marketing research, create a marketing strategy, and how to market ...
marketing.about.com
 
Marketing.org - Home of the Business Marketing Association
Serves the professional, educational and career development needs of business-to-business marketers.
www.marketing.org
 
Welcome - American Marketing Association - www.marketingpower.com
Dedicated to serving the educational and professional needs of marketing executives.
www.marketingpower.com
 
Advertising, Marketing, Media and PR News - Brand Republic
Find the latest Advertising, Marketing, Media and PR news from Brand Republic, the online resource for up to the minute advertising and marketing news and ...
www.brandrepublic.com
 
Marketing Magazine - Marketing News - Brand Republic
Marketing Magazine - Marketing News - Brand Republic.
www.brandrepublic.com
 
Marketing (Canada)
Offers a Canadian source of news and articles on marketing, advertising and media.
www.marketingmag.ca
 
BidVertiser - Pay Per Click Advertising On Sites Of Your Choice.
Pay per click advertising - online advertising directly on sites of your choice, internet marketing solution for online advertisers.
www.bidvertiser.com
 
Online Behavioral Contextual Advertising and Marketing.
Promote your business with today's most effective online advertising technology, contextual advertising at a cost effective metric of CPC, PPC, CPM or CPV.
www.clicksor.com
 
Sales Jobs / Marketing Jobs / Advertising Jobs - MarketingJobs.com
Employment site for marketing and sales professionals.
www.marketingjobs.com
 
The Chartered Institute of Marketing
The Chartered Institute of Marketing is the world's largest international marketing professional body and helps with career support and information ...
www.cim.co.uk
 
Marketing: See what people are saying right now on Technorati
See all blog posts tagged with marketing on Technorati.
www.technorati.com
 
Marketing Profs - Marketing Concepts and Strategies: Expert ...
Marketing knowhow from professionals. Newsletter, articles and how-to's.
www.marketingprofs.com
 
Guerrilla Marketing Online - The Official Site
Guerrilla Marketing Online is anonline magazine for small business, entrepreneurs, sales people and marketers of all kinds.
www.gmarketing.com
 
Business Marketing - Small Business Marketing
Business marketing - Read everything your need to know about small business marketing.
www.entrepreneur.com
 
All About Marketing
Adapted from Field Guide to Nonprofit Program Design, Marketing and Evaluation ... Inbound Marketing Includes Market Research to Find Out: ...
www.managementhelp.org
 
Pages tagged with "marketing" on del.icio.us
USA Network Announces a NASHVILLE STAR Marketing Partnership With ... - Yahoo! ... Direct Marketing Association: Telephone, Mail & Internet Marketing ...
del.icio.us
 
ClickZ Internet Marketing Solutions for Marketers
Includes columns with commentary and analysis on a wide variety of internet marketing subjects ranging from B2B marketing to search engine marketing.
www.clickz.com
 
Direct Marketing Association: Telephone, Mail & Internet Marketing
Trade association for users and suppliers in the direct, database and interactive marketing fields, offering seminars and resources, and lobbying for ...
www.the-dma.org
 
 

 
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