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Brief Marketing Guide
If you have decided to start your online business it is a very good idea. The secret of success in life is to be ready for opportunity when it comes There are only two ways to make money on Internet: 1. Creating your own product/service. That...
Joe Vitale's Unspoken Marketing Secrets!
I showed the below list to two marketing consultants. They both asked me not to publish it. I then showed it to a non- marketing person. He said he was going to print the list and tape it to his computer, so he could refer to it every day....
Real Estate Internet Marketing Is The Way To Go
Real estate Internet marketing is a booming business, along with all other forms of Internet businesses. Now, it seems that very little can’t be sold over the Internet. An estimated 20 million people shop online for things as diverse as airline...
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The challenges of the small business owner are well documented. They must battle for market share against larger competitors, run all aspects of their business, and even pay higher rates for advertising and other marketing related expenses. Small...
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When I was back in college, over a decade ago, I decided that when I was done I would run off to Alaska and work in the fishing industry. The lure of hard menial labor and the outdoorsman’s life seemed so tantalizing to me after having toiled away...
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Real Estate Marketing Online -- Can Prospects Use Your Website?
Ever visit a website with a specific goal in mind (like buying
something), only to leave the site in frustration? If so, you've
witnessed how usability can affect a website's ROI -- for better
or for worse.
The same is true in real estate marketing. A website that lacks
usability will lose potential clients. This applies to franchise
sites as well as the personal marketing websites of individual
agents. It doesn't matter how much traffic your website gets. If
it's hard to use, it will turn people away.
Usability Defined
In online marketing terms, usability is the degree to which
visitors can maneuver through a website to achieve their goals.
Websites with high usability keep more first-time visitors, earn
more repeat visitors, and enjoy a higher ROI -- whether measured
by sales, phone calls, downloads or subscriptions.
Usability thrives on simplicity and leads to profitability. So
let's look at some ways you can increase the simplicity,
usability and profitability of your website.
Determine Your Objective
Start by determining the primary and secondary objectives of
your website. Knowing this will help make the site more usable.
If you know what you want visitors to do, you can focus your
energy on making that task as simple as possible.
Get specific here. Don't say, "I want my site to support my real
estate marketing program." That's too vague. How do you want it
to support your marketing? By generating phone calls and emails?
Then that's your website's primary goal -- to generate phone
calls and emails from visitors / prospective clients.
Promote the Primary Objective -- Demote Everything Else
Take a look at your home page. How many items do you have
competing for the reader's attention? If the answer is "a
half-dozen or more," you have not promoted your primary
objective. Instead, you have a handful of objectives competing
for attention.
Avoid putting all of your goals onto one page. Segregate them
onto separate
sections of the site. For instance, maybe the goal
of one page is to evoke calls from buyer's about your listings.
While the goal of another page is to motivate buyers into
signing up for a first-time home-buyer's seminar.
But keep it to one primary goal per page. Your main objective
should be the most prominent thing on the page. Everything else
on that page should play a supporting, background role.
Use Familiar Structure and Other Web Conventions
Logo in the upper-left corner. Navigation down the left side or
across the top. Dark font on a light background. Web users
expect certain things to be in certain places, so you should
accommodate this assumption. Trying to be unique by putting
things where they don't belong is an amateur tactic best
avoided.
Having structure similar to the structure of other websites
doesn't mean you're unoriginal. It means you respect your
readers enough to give them familiar road signs. Differentiate
yourself with superior content, not with unique (obscure)
navigation.
Use Clear, Concise Language Reading is hard on a computer
screen. So don't make people read any more than they have to.
For example, instead of saying, "Use the link below to email me
with any questions or comments you might have" ... simply say,
"Questions or comments? Email me."
Conclusion
Websites have become a key part of real estate marketing. But
simply having a website is not enough. You must have a website
that visitors can actually use. Remove the obstacles between
your prospects and the actions you want them to take, and
they'll be more inclined to take those actions.
About the author:
Brandon Cornett has worked as a web writer and marketing
manager for a direct mail company serving real estate agents
since 1986. He now dedicates his time to helping real estate
professionals improve their marketing. His "Agent's Guide to Web
Marketing" and his free newsletter are available at:
http://www.ArmingYourFarming.com
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KnowThis: For Marketing, Market Research, Internet Marketing ... |
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Online Behavioral Contextual Advertising and Marketing. |
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Sales Jobs / Marketing Jobs / Advertising Jobs - MarketingJobs.com |
Employment site for marketing and sales professionals. |
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Marketing knowhow from professionals. Newsletter, articles and how-to's. |
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Guerrilla Marketing Online - The Official Site |
Guerrilla Marketing Online is anonline magazine for small business, entrepreneurs, sales people and marketers of all kinds. |
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Business Marketing - Small Business Marketing |
Business marketing - Read everything your need to know about small business marketing. |
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All About Marketing |
Adapted from Field Guide to Nonprofit Program Design, Marketing and Evaluation ... Inbound Marketing Includes Market Research to Find Out: ... |
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Pages tagged with "marketing" on del.icio.us |
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ClickZ Internet Marketing Solutions for Marketers |
Includes columns with commentary and analysis on a wide variety of internet marketing subjects ranging from B2B marketing to search engine marketing. |
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Direct Marketing Association: Telephone, Mail & Internet Marketing |
Trade association for users and suppliers in the direct, database and interactive marketing fields, offering seminars and resources, and lobbying for ... |
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