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5 Ways to Upgrade Your Existing Marketing Materials for Practically Nothing!
In addition to direct marketing strategies you want to be sure your existing passive, or indirect, marketing activities are as effective as possible. When is the last time you took a good look at your existing marketing activities? Here are some...
Customers: The Key To Successful Marketing
How well do you know your customers? What is the primary reason your customers or clients come to you? Or purchase your product or service? What is the Number One problem you solve for them? Do you know? Are you certain? If you don't, your...
Internet Marketing: Avoid "Blind Sheep" Mentality
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Real Estate Marketing Online -- Search Engine Tips for Agents

Spend some time in a real estate marketing forum online, and you'll soon discover that search engines top the list of hot topics.

Every agent wants his or her website to rank high in the search engines, and rightfully so. But with so much information (and misinformation) out there, the path to success can be hard to follow. This article will help you navigate.

Five steps to better search engine rankings:

Step 1 - Choose Your Key Phrases

The first step in any search engine optimization (SEO) campaign is to determine your key phrases. Key phrases are those words and phrases you want your website to be found for in the search engines. For example, if you're a real estate agent in Smithville, Texas, one of your key phrases might be "Smithville Texas real estate."

Don't choose your key phrases based on a hunch. Research them. Find out how many people are searching which phrases. Overture (a Yahoo company) has a key phrase research tool you can use for free. It's located at http://searchmarketing.yahoo.com/rc/srch/. If you really want to get scientific, you can sign up with WordTracker. It's not free like the Overture tool, but it's much more thorough. It includes all of the major search engines with its results.

Step 2 - Evaluate Your Infrastructure

This section will step *briefly* into the technical weeds. Even if you don't fully understand this information, you will benefit from it. If you hire a web designer, for example, you'll be able to speak intelligently about your search engine aspirations.

A website with clean, properly structured HTML (web code) will have greater search engine visibility than a site with complex, poorly structured HTML code.

Search engines rank your website on its content (among other things). The more complicated your website's HTML code, the harder it is for search engines to find what they want ... your content. That's the importance of having clean "lightweight" coding on all your pages.

Burying your site's content under mounds of Javascript, table tags and graphics will only reduce your SEO success. You can avoid these things by hiring a professional designer, and telling him or her you want a properly built website that's primed for SEO.

Step 3 - Create Quality Content (And Plenty of It) Even if you do everything else right, your site will rank low if it lacks quality content. Search engines love content. It's one of the ways they validate genuine websites from


"spam" websites.

Revisit your list of key phrases from Step 1. Find ways to interweave those phrases -- in a natural way -- throughout your content.

One way to achieve this is to add article pages to your website. An article of 300 - 500 words will allow you to integrate your key phrases in a natural way. Good for search engines, and good for your readers.

Step 4 - Obtain Inbound Links from Quality Websites

Search engines also evaluate your website based on the number (and quality) of inbound links. Inbound links are hyperlinks on other websites that link to yours.

When it comes to inbound links, you should favor quality over quantity. It's far better to have inbound links from a handful of quality websites (that already rank high with search engines) than 100 "starter" sites with low ranking.

You can increase the number of inbound links in several ways. In my opinion, writing and publishing articles online is the best way to go about it. "Article marketing," as it's known, warrants a discussion all to itself. Just know it can help you increase the number of quality sites that link to yours.

Step 5 - Be Patient and Persistent

Search engine optimization takes time. People who say they can get your website on page one of Google overnight are either (A) lying to you, or (B) using practices that will do you more harm than good in the long run.

A solid SEO program takes time and persistence. But take heart in the fact that once you achieve good ranking through the practices outlined above, you'll be able to maintain your ranking for quite some time. Of course, it helps to make SEO a perpetual part of your overall marketing efforts.

Conclusion

There you have it, five steps to a solid SEO program: Determine your key search phrases. Evaluate your website's structure. Add quality content to your site. Seek inbound links from quality sites. Be patient and persistent.

By taking the time to do it right, you'll be able to achieve better rankings, maintain them longer, and drive qualified traffic to your website. So keep learning, and keep at it!

About the author:

Brandon Cornett has worked as a web writer and marketing manager for a direct mail company serving real estate agents since 1986. His "Agent's Guide to Web Marketing" and his free newsletter are available at: htt p://www.ArmingYourFarming.com/products

 

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Dedicated to serving the educational and professional needs of marketing executives.
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Advertising, Marketing, Media and PR News - Brand Republic
Find the latest Advertising, Marketing, Media and PR news from Brand Republic, the online resource for up to the minute advertising and marketing news and ...
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Marketing Magazine - Marketing News - Brand Republic.
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Offers a Canadian source of news and articles on marketing, advertising and media.
www.marketingmag.ca
 
BidVertiser - Pay Per Click Advertising On Sites Of Your Choice.
Pay per click advertising - online advertising directly on sites of your choice, internet marketing solution for online advertisers.
www.bidvertiser.com
 
Online Behavioral Contextual Advertising and Marketing.
Promote your business with today's most effective online advertising technology, contextual advertising at a cost effective metric of CPC, PPC, CPM or CPV.
www.clicksor.com
 
Sales Jobs / Marketing Jobs / Advertising Jobs - MarketingJobs.com
Employment site for marketing and sales professionals.
www.marketingjobs.com
 
The Chartered Institute of Marketing
The Chartered Institute of Marketing is the world's largest international marketing professional body and helps with career support and information ...
www.cim.co.uk
 
Marketing: See what people are saying right now on Technorati
See all blog posts tagged with marketing on Technorati.
www.technorati.com
 
Marketing Profs - Marketing Concepts and Strategies: Expert ...
Marketing knowhow from professionals. Newsletter, articles and how-to's.
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Guerrilla Marketing Online - The Official Site
Guerrilla Marketing Online is anonline magazine for small business, entrepreneurs, sales people and marketers of all kinds.
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Business Marketing - Small Business Marketing
Business marketing - Read everything your need to know about small business marketing.
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