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Finding A Safe Marketing Medium
You’re business is surviving the current economic challenges and you've realized a profit. Now you want to invest your new found profits in new marketing ventures to get to the next level. Two words...BE CAREFUL! Be very careful! Many so-called...
Get FREE Consulting From The Top Internet Marketing Guru's!
You may be asking, how is this possible? Or, even better, what's the catch? Do you have to spend $1,000 on their marketing program, in eturn for a brief ten minute phone call, that you pay for? Nope. There's no catch, and there's no money to be...
Insider Secrets to Internet Marketing
ÓCopyright, 2005 Words - 818 "The trick to developing a product that is guaranteed to sell like crazy is to offer a solution to a problem. If you can save people time, money, or hassle, they'll be willing to pay for your solution!" - Corey Rudl ...
Marketing With Assessments
How to Use Assessments to Attract New Clients and Increase the Size of Your Opt-In E-mail List Assessments are challenging traditional website registration incentives, such as e-books,special reports, and tip sheets. Why assessments? ...
Yes, You Really Do Need A Marketing Plan
So you’ve gotten your business going. You have a customer or two. The phone is ringing…a little. For any business to grow and prosper long-term, it needs a solid foundation that includes a marketing plan. A marketing plan is a road map detailing...
 
Reduce Your Stress:  Create a Countdown Marketing Calendar

Just like there are reverse dictionaries, there is a reason to create a count down calendar. A count down calendar starts with Franklin Covey’s philosophy, “start with the end in mind.” The biggest advantage to a county-down calendar is that it makes you think and focus harder as well as makes the planning easier.

First, you write down the exact results you want or expect. Let’s say you have a teleclass, seminar, speaking engagement you are delivering on X date. This becomes your D-day -- sort of speaking. It may be end of the event planning, however, it can also be the beginning of your follow-up plan. For simplicity sake, let us stop at the D-day point.

Now you can prepare a count down calendar in several ways. One way would be to use a calendar with the days of the month filled in. You mark down the D-day and then you back track from there to today.

Count down the days until __________. Number of marketing days to go until __________.  
Example: Count down days until seminar. 20 marketing days to go until seminar.

Any doesn’t matter which calendar method you use, you will need to write down your measurements or your mini-results that will deliver the end results you want. I use the pivoting question, “What is it going to take to…” to get my thinking moving in the right direction. I like to think through and write these on the back of my calendars. This gives me a bird’s eye view for that particular commitment that my software does not provide.

Another way would be to use a blank form like this with the appropriate number of days in between. Then cross out the days that you will do any marketing – say Sundays or days filled with other


requirements. For my teleclass programs, my D-day back to Day 1 is always 3 weeks, so I have created a regular calendar for these. In fact, I use green color paper to print out the calendar.  
 
If you don't want to create your own, visit your local office supply store, they have countdown calendars available for purchase (blank planning books).

A third way to complete a countdown calendar would be to complete it in a linear form.

Day 21—Speaking event results I desire…describe those results.

Day 20—Get handouts printed at Kinko’s.

Day 19—Write and send out reminder email to organizer.

To Day 1 – Today.

Again, if you have a reoccurring countdown, like teleclasses, you can create a linear countdown calendar like the one above. Eventually you will see a consistent pattern of to-dos. At that point, don’t stop doing this with the thinking you have it down pat and you don’t need to. This will jump up and bite you in the assets fairly quickly by bogging down your mind and making you wonder if you are missing something. If that occurs, jump back into the habit, it is a great one to have. Even if it is frustrating because it takes thinking time. 

Once you have your count down calendar completed then you can enter it into your automatic reminder calendar, like Outlook or Act. This will track all your deadlines, goals, and projects. You will have a separate count down calendar for each one.

About the Author

Catherine Franz is a marketing industry veteran and
strategist, a Certified Business Coach, Certified Teleclass
Leader and Trainer, speaker, and author. Ezines, tips and
articles are available: http://www.abundancecenter.com

 

KnowThis: For Marketing, Market Research, Internet Marketing ...
KnowThis.com offers a wealth of information, forums, and resources for professionals, academics and students in traditional and internet marketing, ...
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en.wikipedia.org
 
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marketing.about.com
 
Marketing.org - Home of the Business Marketing Association
Serves the professional, educational and career development needs of business-to-business marketers.
www.marketing.org
 
Welcome - American Marketing Association - www.marketingpower.com
Dedicated to serving the educational and professional needs of marketing executives.
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Advertising, Marketing, Media and PR News - Brand Republic
Find the latest Advertising, Marketing, Media and PR news from Brand Republic, the online resource for up to the minute advertising and marketing news and ...
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Marketing Magazine - Marketing News - Brand Republic.
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Offers a Canadian source of news and articles on marketing, advertising and media.
www.marketingmag.ca
 
BidVertiser - Pay Per Click Advertising On Sites Of Your Choice.
Pay per click advertising - online advertising directly on sites of your choice, internet marketing solution for online advertisers.
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Online Behavioral Contextual Advertising and Marketing.
Promote your business with today's most effective online advertising technology, contextual advertising at a cost effective metric of CPC, PPC, CPM or CPV.
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Sales Jobs / Marketing Jobs / Advertising Jobs - MarketingJobs.com
Employment site for marketing and sales professionals.
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The Chartered Institute of Marketing
The Chartered Institute of Marketing is the world's largest international marketing professional body and helps with career support and information ...
www.cim.co.uk
 
Marketing: See what people are saying right now on Technorati
See all blog posts tagged with marketing on Technorati.
www.technorati.com
 
Marketing Profs - Marketing Concepts and Strategies: Expert ...
Marketing knowhow from professionals. Newsletter, articles and how-to's.
www.marketingprofs.com
 
Guerrilla Marketing Online - The Official Site
Guerrilla Marketing Online is anonline magazine for small business, entrepreneurs, sales people and marketers of all kinds.
www.gmarketing.com
 
Business Marketing - Small Business Marketing
Business marketing - Read everything your need to know about small business marketing.
www.entrepreneur.com
 
All About Marketing
Adapted from Field Guide to Nonprofit Program Design, Marketing and Evaluation ... Inbound Marketing Includes Market Research to Find Out: ...
www.managementhelp.org
 
Pages tagged with "marketing" on del.icio.us
USA Network Announces a NASHVILLE STAR Marketing Partnership With ... - Yahoo! ... Direct Marketing Association: Telephone, Mail & Internet Marketing ...
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ClickZ Internet Marketing Solutions for Marketers
Includes columns with commentary and analysis on a wide variety of internet marketing subjects ranging from B2B marketing to search engine marketing.
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