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Get Clear about Your Core Marketing Message
Many entrepreneurs ask me, "How do I get started? Where do I begin with marketing?" I often see businesses spend a great deal of time and money on logos, websites, mailers and other tangible items, only to regretfully discover later that...
Give Them Something Useful - A Small Business Marketing Tip
Naturally my wife wanted a new Burberry purse when my father in law asked her what she wanted him to pick up in Europe. She's all about purses. He bought her a beautiful purse in Rome and sent it to her when he got back in the States. Along with...
How to Keep your Marketing Strategy and Sales on Course
When a company announces that they’ve lost a billion dollars in the first three months of the year, as General Motors did two months ago, it is a good indication that they are way, way off course. While Ford and Daimler/Chrysler weren't in the hole...
Play the Internet Marketing Video Game and Win $1000 a
Here's the thing. I've been playing computer games since the very beginning. I'm talkin' Pac-man, Pong, Asteroids...I'm sure this was before some of you were born. My wife says she thinks now that we had children just so I could have an...
What Is Your Marketing Telling You?
Marketing is an essential part of building a profitable business. Even if your customers come entirely from one customer telling another, your sales go nowhere unless you have a way to get the word out. But what happens when marketing fails to...
 
Secrets of Building Marketing Momentum

Some people seem to steadily increase their income while
others just make enough to pay the bills. What's the
difference between the people who make millions and the
people who struggle all their lives to get ahead?

If you want to attract more clients in order to build a
more profitable business you need three things. You need
clear goals, knowledge of how to market your business
and a plan of action. Your marketing is like the
proverbial three-legged stool. To function effectively,
all three legs need to be solidly in place.

Without clear goals you won't move forward. Without
marketing knowledge you'll waste your time instead of
pulling in many more clients. Without a plan of action,
your marketing won't get done.

Setting Your Marketing Goals
Staying on track can be a struggle, whether you are trying
to stick to a diet or get your marketing in shape. How can
you get started and maintain your marketing momentum? What
you need to do is make a commitment to specific marketing
goals.

Winners set both large and small goals, and they put
specific goals in writing. This last task may sound
superfluous but it can make a big difference to your
success.

One of my goals had been to write a book, a task that
seemed overwhelming. Of course, no one writes a book all
at once, they are written a page at a time. With a
short-term goal of writing three to five pages a week,
I made steady progress, wrote three books and have
outlines for two more.

Take a piece of paper or fire up your word processor and
make a list of goals for yourself and your business.
Include both long and short-term objectives. When you
write your objectives where applicable include who,
what and when.

The easiest way to get started is by beginning with your
long-term objectives and then getting more specific. Ask
yourself the following questions.

- What are your five-year goals for your business?
- What are your marketing


goals?
(They could be skills, knowledge, new prospects or new
customers.)

Be as specific as possible when answering these questions
and defining your goals. For example, you might say, "I
want to have published eight training manuals, be earning
two thousand dollars a day and working less than 40 hours
a week in two years."

In addition to setting broad and long-term goals, you need
to set small and short-term goals. Define your annual,
monthly, weekly and daily goals. Once you've got them down
on paper, take a copy and thumb tack it over your desk.

- What's a one-month marketing goal you can accomplish?
- What's a one-week marketing goal you can accomplish?

Some days you'll feel like you're on a treadmill going
nowhere and your long-term goals continue to be out of
reach. When this happens, try two things. First look at the
list of what you've accomplished in the last week, month
and year. Second, with your larger goal in mind, circle the
next finite and easily completed objective on your list and
get going.

Every time you complete one of your objectives, no matter
how small, you're that much closer to reaching your
long-term business goals. If you're writing a book, each
page you write puts you that much closer to your goal.

- Could you improve your marketing by clarifying your
long and short-term marketing goals?

When you have clear goals and track your marketing
accomplishments, it is easy to stay motivated. As you make
progress, revise your goals and you'll continually improve
your marketing and be more successful.

-
2004 © In Mind Communications, LLC. All rights reserved.

About the Author

The author, Charlie Cook, helps service professionals
and small business owners attract more clients and be
more successful. Sign up to receive the Free Marketing
Guide, '7 Steps to Grow Your Business' and the
'More Business' newsletter, full of practical tips you can
use at http://www.marketingforsuccess.com

 

KnowThis: For Marketing, Market Research, Internet Marketing ...
KnowThis.com offers a wealth of information, forums, and resources for professionals, academics and students in traditional and internet marketing, ...
www.knowthis.com
 
Marketing - Wikipedia, the free encyclopedia
Marketers depend on marketing research, both formal and informal, ... The next big thing is a concept in marketing that refers to a product or idea that ...
en.wikipedia.org
 
Marketing - Marketing Strategy - Marketing Plan - Marketing ...
Learn about marketing careers, the stages of developing a marketing plan, how to begin marketing research, create a marketing strategy, and how to market ...
marketing.about.com
 
Marketing.org - Home of the Business Marketing Association
Serves the professional, educational and career development needs of business-to-business marketers.
www.marketing.org
 
Welcome - American Marketing Association - www.marketingpower.com
Dedicated to serving the educational and professional needs of marketing executives.
www.marketingpower.com
 
Advertising, Marketing, Media and PR News - Brand Republic
Find the latest Advertising, Marketing, Media and PR news from Brand Republic, the online resource for up to the minute advertising and marketing news and ...
www.brandrepublic.com
 
Marketing Magazine - Marketing News - Brand Republic
Marketing Magazine - Marketing News - Brand Republic.
www.brandrepublic.com
 
Marketing (Canada)
Offers a Canadian source of news and articles on marketing, advertising and media.
www.marketingmag.ca
 
BidVertiser - Pay Per Click Advertising On Sites Of Your Choice.
Pay per click advertising - online advertising directly on sites of your choice, internet marketing solution for online advertisers.
www.bidvertiser.com
 
Online Behavioral Contextual Advertising and Marketing.
Promote your business with today's most effective online advertising technology, contextual advertising at a cost effective metric of CPC, PPC, CPM or CPV.
www.clicksor.com
 
Sales Jobs / Marketing Jobs / Advertising Jobs - MarketingJobs.com
Employment site for marketing and sales professionals.
www.marketingjobs.com
 
The Chartered Institute of Marketing
The Chartered Institute of Marketing is the world's largest international marketing professional body and helps with career support and information ...
www.cim.co.uk
 
Marketing: See what people are saying right now on Technorati
See all blog posts tagged with marketing on Technorati.
www.technorati.com
 
Marketing Profs - Marketing Concepts and Strategies: Expert ...
Marketing knowhow from professionals. Newsletter, articles and how-to's.
www.marketingprofs.com
 
Guerrilla Marketing Online - The Official Site
Guerrilla Marketing Online is anonline magazine for small business, entrepreneurs, sales people and marketers of all kinds.
www.gmarketing.com
 
Business Marketing - Small Business Marketing
Business marketing - Read everything your need to know about small business marketing.
www.entrepreneur.com
 
All About Marketing
Adapted from Field Guide to Nonprofit Program Design, Marketing and Evaluation ... Inbound Marketing Includes Market Research to Find Out: ...
www.managementhelp.org
 
Pages tagged with "marketing" on del.icio.us
USA Network Announces a NASHVILLE STAR Marketing Partnership With ... - Yahoo! ... Direct Marketing Association: Telephone, Mail & Internet Marketing ...
del.icio.us
 
ClickZ Internet Marketing Solutions for Marketers
Includes columns with commentary and analysis on a wide variety of internet marketing subjects ranging from B2B marketing to search engine marketing.
www.clickz.com
 
Direct Marketing Association: Telephone, Mail & Internet Marketing
Trade association for users and suppliers in the direct, database and interactive marketing fields, offering seminars and resources, and lobbying for ...
www.the-dma.org
 
 

 
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