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Informative Articles

12 Key Internet Marketing Terms - Your Guide
All industries have their own unique terminology and colloquialisms - Internet Marketing is no different. If you're just starting out, before you get to achieve anything you need to get past this new terminology without letting it blind you or...
Developing a Web Site Marketing Plan
Developing a Web Site Marketing Plan Part One of a Four Part Series Based on "How Much for Just the Spider?" by Bobette Kyle For many of us, finding the time and commitment to complete a marketing plan for our Web sites is difficult. There are so...
MARKETING LESSONS FROM THE LAB
MARKETING LESSONS FROM THE LAB By Venkatesh P (Lecturer in Marketing) One of the greatest challenges being a marketer is to predict consumer behavior. Lets look at our own buying patterns. Don’t we find so many factors affecting what we buy?...
Modern Marketing With Postcards
Postcards may be one of the best kept secrets of modern marketing. They produce even better results now than in the past. That's probably because postcards deliver information the way people want to get it today ...fast and with little or no...
Top Ten Ways to Attract Targeted Local Customers With Online Marketing
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Taking E-mail marketing to the next level

Many types of Internet advertising don't work as well as they once did. People have gotten used to banners and don't click on them. Some ezines have failed to keep their readers' interest and ads sometimes get less response. Search engines are overflowing with submissions. Getting your site listed high is almost impossible.
More and more businesses and organizations are now turning to email marketing to keep profits rolling in. While an increasing number of people say they rarely surf the Net, the vast majority of North Americans check their email every day.
Email marketing is the most effective and efficient way to influence purchases and keep customers informed and happy. It is also extremely inexpensive. Where you might have mailed out one printed customer update every month, you can now email one every week for a fraction of the cost.
Increasingly, companies need to embrace email marketing in a big way in order to stay competitive. Those who formerly used a service to send out their newsletters, sales info, and consumer updates are now doing all the emailing themselves.
New technology that is powerful yet easy to use allows anyone to handle email jobs that previously required expensive professional help. Many companies are bringing their email campaigns in house in order to have more control, grow their email efforts, and decrease costs.
Here are four features you will want to use in your email marketing efforts:
1. Include HTML in your email


messages. Most email programs are now equipped to read HTML. Your logo, banner, bullets, and color elements can make your message jump off the screen. You can even include forms that allow customers to order instantly from your message. You take advantage of impulse purchases that can lead to big increases in sales.
2. Use a campaign manager feature to schedule when your email messages will be sent out. You can prepare an entire months' worth of messages and tell the manager which weeks, days, or hours to release them to your list.
3. Take advantage of a POP import feature. It automatically takes the email addresses from messages you receive and puts them on your mailing list. This insures no one who requests information from you is left out of your next update. This also helps you grow your list as fast as possible. You can even use a feature that automatically unsubscribes those who ask to be removed from your list. Many companies say this saves them hours of work each week.
4. Make sure the software you use to send your messages includes a walk-through wizard. You get step-by-step instructions on how to do any task you wish to achieve. Instead of waiting for the tech guy to show up, you can speed through the job on your own.

I hope this helps in your future marketing decisions.

About the Author

David Bell is Manager, Online Marketing, at http://www.wspromotion.com/ , a leading Search Engine Optimization services firm and Advertising Agency.

 

KnowThis: For Marketing, Market Research, Internet Marketing ...
KnowThis.com offers a wealth of information, forums, and resources for professionals, academics and students in traditional and internet marketing, ...
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Marketing - Wikipedia, the free encyclopedia
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Marketing.org - Home of the Business Marketing Association
Serves the professional, educational and career development needs of business-to-business marketers.
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Welcome - American Marketing Association - www.marketingpower.com
Dedicated to serving the educational and professional needs of marketing executives.
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Advertising, Marketing, Media and PR News - Brand Republic
Find the latest Advertising, Marketing, Media and PR news from Brand Republic, the online resource for up to the minute advertising and marketing news and ...
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Marketing Magazine - Marketing News - Brand Republic
Marketing Magazine - Marketing News - Brand Republic.
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Marketing (Canada)
Offers a Canadian source of news and articles on marketing, advertising and media.
www.marketingmag.ca
 
BidVertiser - Pay Per Click Advertising On Sites Of Your Choice.
Pay per click advertising - online advertising directly on sites of your choice, internet marketing solution for online advertisers.
www.bidvertiser.com
 
Online Behavioral Contextual Advertising and Marketing.
Promote your business with today's most effective online advertising technology, contextual advertising at a cost effective metric of CPC, PPC, CPM or CPV.
www.clicksor.com
 
Sales Jobs / Marketing Jobs / Advertising Jobs - MarketingJobs.com
Employment site for marketing and sales professionals.
www.marketingjobs.com
 
The Chartered Institute of Marketing
The Chartered Institute of Marketing is the world's largest international marketing professional body and helps with career support and information ...
www.cim.co.uk
 
Marketing: See what people are saying right now on Technorati
See all blog posts tagged with marketing on Technorati.
www.technorati.com
 
Marketing Profs - Marketing Concepts and Strategies: Expert ...
Marketing knowhow from professionals. Newsletter, articles and how-to's.
www.marketingprofs.com
 
Guerrilla Marketing Online - The Official Site
Guerrilla Marketing Online is anonline magazine for small business, entrepreneurs, sales people and marketers of all kinds.
www.gmarketing.com
 
Business Marketing - Small Business Marketing
Business marketing - Read everything your need to know about small business marketing.
www.entrepreneur.com
 
All About Marketing
Adapted from Field Guide to Nonprofit Program Design, Marketing and Evaluation ... Inbound Marketing Includes Market Research to Find Out: ...
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Pages tagged with "marketing" on del.icio.us
USA Network Announces a NASHVILLE STAR Marketing Partnership With ... - Yahoo! ... Direct Marketing Association: Telephone, Mail & Internet Marketing ...
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ClickZ Internet Marketing Solutions for Marketers
Includes columns with commentary and analysis on a wide variety of internet marketing subjects ranging from B2B marketing to search engine marketing.
www.clickz.com
 
Direct Marketing Association: Telephone, Mail & Internet Marketing
Trade association for users and suppliers in the direct, database and interactive marketing fields, offering seminars and resources, and lobbying for ...
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