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Developing A Focused Marketing Strategy
You want all of your marketing messages to have a single focus, so they pull together instead of competing with each other. Great! So how do you come up with one? First, there are several things you need to know. Who is your target? As specifically...
Four Essential Marketing Plan Components
Preparing a Marketing Plan for your product or service is a real eye-opening experience. While we all hope that our product or service will appeal to the masses, the truth is, that may not happen. Assembling a Marketing Plan first and foremost...
The Paradigm Shift of Internet Marketing: The Transition From Ebook Marketing To Software Marketing
There is a trend going on in the world of internet marketing. If you truly open your eyes and pay attention to everything in the internet marketing world, you will notice this specific trend that is rapidly invading our email inboxes from every...
The Worst Marketing Strategy You Can Use
PUBLISHERS: You may use this article in your online ezine or on your web site provided you do not change the article. You must also include the resource box at the end of the article. Any links that appear in the body of the article or in the...
What Makes Ebook Marketing So Promising?
Ebook marketing becomes more and more popular. Commercial web sites as well as non commercial web sites offer ebooks. Skilled people earn money online by writing and marketing of ebooks. Even people without writing experience can join this...
 
Niche Internet Marketing Tactics Part I

When it comes to marketing online you need to focus like a lazer. If you try to appeal to a large audience it will be hard to generate a high conversion rate (amount of people buy your product/amount of people that view your site). Maximizing your sites potential to earn income requires the people that view your site to already be interested in the topic of the website/product. This is niche marketing. You basically want to appeal to a small section of the population so that you can target them in your marketing campaigns. Besides, its hard to market a random product to millions of random people, and hope they will buy it. But if you market a specific product to a specific audience and you are on your way to making money.

Some people tap into niches that they are interested in, others the ones that are most profitable. Both ways work well, in fact peoples interests and hobbies may be huge untapped markets waiting to make money. This is how some of the most successful internet marketers have made their fortunes. Regardless if the niches you use interest you or not you need to market to as specific a person as possible to have the most profits. Say I am selling a widgets ebook at widgets.com; I would want to tailor my sales pages and my ads to be as specifically talking to people highly interested in buying information on widgets as possile.

Creating niche community sites is one of the most profitable method of tapping into niches though. You can use these to develop a very large repeat targeted customer base. This is something that works incredibly well since you know that everyone that keeps coming back to that site is interested in the subject of the site. From a community site you can advertise your related products, sell highly targeted traffic to others, send occasional "announcement emails", and make a lot of money off of Google's Adsense. If you have 2000 people that use your forums for your widget site regularly your site content will be huge and attract search engines, but also your Adsense ads will be getting clicked


like crazy by all those people. This is an example of daily income without selling anything at all.

You would also have 2000 people to sell your widget products/services to from the community site. This is such a large highly targeted customer base that you can easily sell any new products/services to have to offer with ease. Some people choose to invest their time and money in building a community and not really selling anything at all. You would do this of course until the base was big enough to make a lot of money off of.

Now community sites might not be everyone's cup of tea. But people do create incredible profits off of just sales pages and mini-sites targeting whatever niche audience they are trying to sell to. After you have several niche targeted products and mini-sites set up you can cross market them if you want and have your own network of sites. This is incredibly profitable because you are converting possible not buyers into buyers of something else and also get people to buy something after already buying. Most internet marketers find that 5-7 is the optimal amount of mini niche sites set up. Six was the average amount of mini-sites set up that required little maintenance to run and have huge profit potential.

This is just the first article in a series exploring niche marketing to its most profitable extremes. Make sure to check back for the newest one frequently and to check out the authors internet marketing blog located at: http://www.how-to-market.blogspot.com for the most current internet and niche marketing tactics and tools.

About the Author

Dave Ryan is on the cutting edge of internet and niche marketing. You can check out his niche marketing site at http://www.NicheBooks.net and his internet marketing blog at http://www.How-To-Market.blogspot.com for the the most current marketing tactics and tools.

 

KnowThis: For Marketing, Market Research, Internet Marketing ...
KnowThis.com offers a wealth of information, forums, and resources for professionals, academics and students in traditional and internet marketing, ...
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Marketing.org - Home of the Business Marketing Association
Serves the professional, educational and career development needs of business-to-business marketers.
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Welcome - American Marketing Association - www.marketingpower.com
Dedicated to serving the educational and professional needs of marketing executives.
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Advertising, Marketing, Media and PR News - Brand Republic
Find the latest Advertising, Marketing, Media and PR news from Brand Republic, the online resource for up to the minute advertising and marketing news and ...
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Marketing Magazine - Marketing News - Brand Republic.
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Offers a Canadian source of news and articles on marketing, advertising and media.
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BidVertiser - Pay Per Click Advertising On Sites Of Your Choice.
Pay per click advertising - online advertising directly on sites of your choice, internet marketing solution for online advertisers.
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Online Behavioral Contextual Advertising and Marketing.
Promote your business with today's most effective online advertising technology, contextual advertising at a cost effective metric of CPC, PPC, CPM or CPV.
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Sales Jobs / Marketing Jobs / Advertising Jobs - MarketingJobs.com
Employment site for marketing and sales professionals.
www.marketingjobs.com
 
The Chartered Institute of Marketing
The Chartered Institute of Marketing is the world's largest international marketing professional body and helps with career support and information ...
www.cim.co.uk
 
Marketing: See what people are saying right now on Technorati
See all blog posts tagged with marketing on Technorati.
www.technorati.com
 
Marketing Profs - Marketing Concepts and Strategies: Expert ...
Marketing knowhow from professionals. Newsletter, articles and how-to's.
www.marketingprofs.com
 
Guerrilla Marketing Online - The Official Site
Guerrilla Marketing Online is anonline magazine for small business, entrepreneurs, sales people and marketers of all kinds.
www.gmarketing.com
 
Business Marketing - Small Business Marketing
Business marketing - Read everything your need to know about small business marketing.
www.entrepreneur.com
 
All About Marketing
Adapted from Field Guide to Nonprofit Program Design, Marketing and Evaluation ... Inbound Marketing Includes Market Research to Find Out: ...
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Pages tagged with "marketing" on del.icio.us
USA Network Announces a NASHVILLE STAR Marketing Partnership With ... - Yahoo! ... Direct Marketing Association: Telephone, Mail & Internet Marketing ...
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ClickZ Internet Marketing Solutions for Marketers
Includes columns with commentary and analysis on a wide variety of internet marketing subjects ranging from B2B marketing to search engine marketing.
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Direct Marketing Association: Telephone, Mail & Internet Marketing
Trade association for users and suppliers in the direct, database and interactive marketing fields, offering seminars and resources, and lobbying for ...
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