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9 Marketing Credos for a Thriving Business
1. Differentiate or Die! You Must Stand Out From the Pack. Don't
become another "me too" option for your prospects to choose
from. When you allow this to happen, you position yourself to
compete only on price - a tough arena to play in.
2....
Best Advice And Internet Marketing Tips
Here is a sum up of the most important tips for the best development of the internet marketing. These pieces of advice should be kept in mind whenever organizing an internet marketing project as they have all been tasted and appear quite well if...
How Much Is Your Popcorn Worth?: Powerful Lessons In Marketing & The Psychology Of Selling - Part 2
Could buying popcorn in a theatre be a 'conditioned' response? Could it be that people are 'trained' to believe that movies and popcorn go 'hand in hand' - and that one without the other is...."incomplete?" And, therefore, price is just not an issue...
Marketing for the online generation
Ten reasons why online surveys are the future of marketing Customers are tough cookies. They’re extremely media aware and increasingly cynical – it’s a clever marketeer who can get under their skin. Online surveys reinvent the traditional format...
The Small Business Marketing Secret You Can Learn In The Cereal Aisle
Have you walked down the cereal aisle lately?
There is a lot you can learn from sitting surrounded by the boxes and bags of artificially sweated corn, rice and wheat for a few minutes observing marketing in action.
If you look closely, you will...
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The 3 Cs of Effective Marketing
The 3 Cs of Effective Marketing
By Julie Chance
Complicated definitions of marketing abound. However, when you think about what you are trying to achieve through your marketing activities, it is simply changing and then maintaining the behavior of your target market. You want to change their behavior from not buying your product or service to buying it and then you want to maintain that behavior.
From this perspective, marketing your product or service becomes very much like getting your kids to do their chores or teaching your puppy basic obedience. Certainly there is some up front work such as identifying your ideal client, determining how to reach that client and developing the message that will capture their attention. Once this strategy is outlined, implementation becomes a matter of focusing on the 3 Cs.
Clarity: You must clearly tell your prospective customers what action you want them to take. Be very specific. Instead of simply listing your telephone number on your direct mail piece say, “Call 111-222-3333 today.” Or better yet say, “Call 111-222-3333 today and request your copy of our free guide to housetraining your new puppy.”
Consistency: Be sure your message is the same in all your marketing communications. Develop a consistent look and color scheme. If you don’t already have one, develop your own unique logo (not one from Microsoft Publisher® or a free clip art source) and use it on everything. Your website should have the same general look as your letterhead, business cards, e-mail newsletter, brochure, direct mail pieces, and even your invoice. Adopt a tag line and use it on everything.
Continuousness: Repeat your clear
message, consistent look and identifying tag line over and over and over again. Remember it takes as many as five to 15 contacts with a prospective customer before they remember who you are, understand how you can help them and are willing to purchase. At the point you become bored with your materials your prospects are just beginning to notice them.
Review all your materials from your website to your business cards to your brochures and ask yourself these questions:
Is my message clear? Have I clearly defined the action I want my customer or prospective customer to take?
Is my message consistent? Do all my materials have a consistent look and feel? Am I consistent with my use of colors? Is there a consistent element such as a logo or tag line that ties all my materials together?
How many different ways and how frequently am I getting my message in front of my clients and prospective clients? Is my target market seeing my message on a consistent and regular basis?
Implement these 3 Cs and marketing your product or service might even be easier than getting your kids to clean their rooms or teaching your puppy to sit.
© 2004 STRATEGIES-BY-DESIGN. May be reprinted with credits and contact information.
About the Author
Julie Chance is president of Strategies-by-Design, a Dallas-based marketing consulting firm specializing in marketing programs. If you are interested in additional information about how to develop more leads, turn those leads into loyal customers, and obtain a greater return from your marketing investment, Julie invites you to sign-up for their free marketing tips newsletter at www.strategies-by-design.com.
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KnowThis: For Marketing, Market Research, Internet Marketing ... |
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Marketing - Wikipedia, the free encyclopedia |
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Marketing.org - Home of the Business Marketing Association |
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Welcome - American Marketing Association - www.marketingpower.com |
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Advertising, Marketing, Media and PR News - Brand Republic |
Find the latest Advertising, Marketing, Media and PR news from Brand Republic, the online resource for up to the minute advertising and marketing news and ... |
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Marketing Magazine - Marketing News - Brand Republic |
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Online Behavioral Contextual Advertising and Marketing. |
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Sales Jobs / Marketing Jobs / Advertising Jobs - MarketingJobs.com |
Employment site for marketing and sales professionals. |
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The Chartered Institute of Marketing |
The Chartered Institute of Marketing is the world's largest international marketing professional body and helps with career support and information ... |
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Marketing: See what people are saying right now on Technorati |
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Marketing Profs - Marketing Concepts and Strategies: Expert ... |
Marketing knowhow from professionals. Newsletter, articles and how-to's. |
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Guerrilla Marketing Online - The Official Site |
Guerrilla Marketing Online is anonline magazine for small business, entrepreneurs, sales people and marketers of all kinds. |
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Business Marketing - Small Business Marketing |
Business marketing - Read everything your need to know about small business marketing. |
www.entrepreneur.com |
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All About Marketing |
Adapted from Field Guide to Nonprofit Program Design, Marketing and Evaluation ... Inbound Marketing Includes Market Research to Find Out: ... |
www.managementhelp.org |
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Pages tagged with "marketing" on del.icio.us |
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ClickZ Internet Marketing Solutions for Marketers |
Includes columns with commentary and analysis on a wide variety of internet marketing subjects ranging from B2B marketing to search engine marketing. |
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Direct Marketing Association: Telephone, Mail & Internet Marketing |
Trade association for users and suppliers in the direct, database and interactive marketing fields, offering seminars and resources, and lobbying for ... |
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