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Informative Articles

9 Tips for Marketing with Electronic Newsletters
1. COMMIT TO CREATING YOUR NEWSLETTER A Web site without a newsletter is like a car without a motor. It may look nice, but you're not going to get very far. In order to market your business effectively you need a system to attract prospects and...
Are There Really Shortcuts To Internet Marketing Success ?
If you want to be considered as an Internet marketing expert, you have to be up to date with the techniques and trends of today's Internet. The readers of your ezine, or your prospects in general, won't appreciate it if you publish material that ...
Five Ideas for Unique (and Cheap) Marketing
Home-based businesses generally lack the large marketing budgets of bigger companies, but a smaller budget doesn't have to stop you from engaging in clever and effective campaigns. When marketing on a budget, you need to "think outside the box"...
Marketing Strategy for Ecourses: Three Fast and Simple Ways to Find a Topic and Market
One of the fastest ways to attract more subscribers for your mailing list is to collect names by giving away free ecourses. I taught a teleprogram on ecourses for months, yet I found many people understood the concept, how-tos, and very few...
The New Spiritual Marketing Explosion - Part III
1- Viral Marketing of Items, or Viral Marketing of Visions & Ideas? Does it really matter, if we peddle our items to others? Is the quantity, even of improving items really lifting humanity up to unknown flight? (Money changers and merchants in the...
 
The 7 Deadly Marketing Sins

Gather round everybody! Today is Judgment Day. Let’s bring out
those old scoundrels, the Seven Deadly Marketing Sins, and see
what they have to say about our lives as marketers.

What do you have to say, Pride?

I am Pride. I fall in love with my product, with no thought to
whether there is any market for it. When I discover that there
is no market for my product, I continue to spend money on
advertising, even when it is apparent that nothing will come of
it. I am willing to go broke marketing something there is no
market for because I insist that it is a genius idea.

Okay, that was very insightful, Pride. Let’s move on to Greed.

I am Greed. I want to sell my product, but I am not willing to
spend any money to do it. I don’t care how important marketing
is. I can sell my product without it. I don’t want to spend a
dime more than I have to. I like my money to stay where it is,
even if it means I never make any more money.

Wow, Greed! You are one frugal sin! How about you, Wrath? Can
you add to what Greed shared with us?

I am Wrath. My advertising didn’t work right away! That makes
me so mad! I don’t think that this advertising is ever going to
work. That’s it. I give up. I hate losing money on something
that isn’t going to work. Yeah, yeah, so I just started
advertising yesterday. BUT I WANT RESULTS AND I WANT THEM NOW!

Wrath, you and Greed should get together. You have a lot in
common. Now, Envy, I’m certain that you have something a little
more constructive to add.

I am Envy. I want to do exactly what others are doing, even if
it means trying to sell in an already saturated market. I will
assume that, if I do what others are doing, I will succeed in
marketing my product. I don’t want to figure out a unique
selling position for my own product. I will just do what those
other people are doing and not worry about finding an edge. I
just want to make some money, like that other guy.

Envy, Envy, Envy. Didn’t anyone ever tell you to figure out what
your own strengths are and go with them? On to you,


Gluttony.

I am Gluttony. I spent all my money on marketing, every penny.
I blew it all and it didn’t even work. Of course, I didn’t
really test the success of a marketing strategy before I spent
all my money on it, but that shouldn’t matter, should it. I
mean, I spent SOOO MUCH MONEY. I marketed on radio and
television and through direct mail. Maybe I should have
researched a little more about my target market before I spent my
entire marketing budget. Too late now. I’m broke!

Sorry about that, Gluttony. You’re up Sloth!

I am Sloth. I don’t bother to research the market before I begin
marketing. It is too much effort to find out what the market
wants. I don’t really like to ask my customers why they bought
from me, or go to discussion groups to see what kind of marketing
works for different target personalities. That would take a lot
of movement and I don’t want to strain myself.

Well, we don’t want to take any more of your time and energy,
Sloth. Last but not least, we have. . .Lechery?

I am Lechery. I lose interest in customers after a sale. I
don’t understand the value of a lifetime customer. As soon as
the sale is over, they are out the door, and I don’t even care.
Sometimes I say I will call, offer them some promotion or other,
but I never do it. They’re just customers. There are plenty of
other fine customers out there. None of them are special. I get
what I want out of them and I get lost. I don’t want some needy
customer hanging around all the time, wanting to employ my
services or give me money for my products. Talk about cramping
my lifestyle!

That’s it folks. The Seven Deadly Marketing Sins have laid it
all out for you. So what do you think? Are you going to
marketing heaven or will you suffer eternal marketing torment?

About the Author

Alvin Apple helps everyday people start businesses they will
enjoy. Then he teaches them how to succeed. Read all his
helpful strategies, including his latest article, "Why I Harass
People I Like" at http://AlvinApple.com. Reach Alvin at
801-328-9006 or mailto:alvin@drnunley.com.

 

KnowThis: For Marketing, Market Research, Internet Marketing ...
KnowThis.com offers a wealth of information, forums, and resources for professionals, academics and students in traditional and internet marketing, ...
www.knowthis.com
 
Marketing - Wikipedia, the free encyclopedia
Marketers depend on marketing research, both formal and informal, ... The next big thing is a concept in marketing that refers to a product or idea that ...
en.wikipedia.org
 
Marketing - Marketing Strategy - Marketing Plan - Marketing ...
Learn about marketing careers, the stages of developing a marketing plan, how to begin marketing research, create a marketing strategy, and how to market ...
marketing.about.com
 
Marketing.org - Home of the Business Marketing Association
Serves the professional, educational and career development needs of business-to-business marketers.
www.marketing.org
 
Welcome - American Marketing Association - www.marketingpower.com
Dedicated to serving the educational and professional needs of marketing executives.
www.marketingpower.com
 
Advertising, Marketing, Media and PR News - Brand Republic
Find the latest Advertising, Marketing, Media and PR news from Brand Republic, the online resource for up to the minute advertising and marketing news and ...
www.brandrepublic.com
 
Marketing Magazine - Marketing News - Brand Republic
Marketing Magazine - Marketing News - Brand Republic.
www.brandrepublic.com
 
Marketing (Canada)
Offers a Canadian source of news and articles on marketing, advertising and media.
www.marketingmag.ca
 
BidVertiser - Pay Per Click Advertising On Sites Of Your Choice.
Pay per click advertising - online advertising directly on sites of your choice, internet marketing solution for online advertisers.
www.bidvertiser.com
 
Online Behavioral Contextual Advertising and Marketing.
Promote your business with today's most effective online advertising technology, contextual advertising at a cost effective metric of CPC, PPC, CPM or CPV.
www.clicksor.com
 
Sales Jobs / Marketing Jobs / Advertising Jobs - MarketingJobs.com
Employment site for marketing and sales professionals.
www.marketingjobs.com
 
The Chartered Institute of Marketing
The Chartered Institute of Marketing is the world's largest international marketing professional body and helps with career support and information ...
www.cim.co.uk
 
Marketing: See what people are saying right now on Technorati
See all blog posts tagged with marketing on Technorati.
www.technorati.com
 
Marketing Profs - Marketing Concepts and Strategies: Expert ...
Marketing knowhow from professionals. Newsletter, articles and how-to's.
www.marketingprofs.com
 
Guerrilla Marketing Online - The Official Site
Guerrilla Marketing Online is anonline magazine for small business, entrepreneurs, sales people and marketers of all kinds.
www.gmarketing.com
 
Business Marketing - Small Business Marketing
Business marketing - Read everything your need to know about small business marketing.
www.entrepreneur.com
 
All About Marketing
Adapted from Field Guide to Nonprofit Program Design, Marketing and Evaluation ... Inbound Marketing Includes Market Research to Find Out: ...
www.managementhelp.org
 
Pages tagged with "marketing" on del.icio.us
USA Network Announces a NASHVILLE STAR Marketing Partnership With ... - Yahoo! ... Direct Marketing Association: Telephone, Mail & Internet Marketing ...
del.icio.us
 
ClickZ Internet Marketing Solutions for Marketers
Includes columns with commentary and analysis on a wide variety of internet marketing subjects ranging from B2B marketing to search engine marketing.
www.clickz.com
 
Direct Marketing Association: Telephone, Mail & Internet Marketing
Trade association for users and suppliers in the direct, database and interactive marketing fields, offering seminars and resources, and lobbying for ...
www.the-dma.org
 
 

 
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