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The 7 Deadly Marketing Sins
Gather round everybody! Today is Judgment Day. Let’s bring out those old scoundrels, the Seven Deadly Marketing Sins, and see what they have to say about our lives as marketers.
What do you have to say, Pride?
I am Pride. I fall in love with my product, with no thought to whether there is any market for it. When I discover that there is no market for my product, I continue to spend money on advertising, even when it is apparent that nothing will come of it. I am willing to go broke marketing something there is no market for because I insist that it is a genius idea.
Okay, that was very insightful, Pride. Let’s move on to Greed.
I am Greed. I want to sell my product, but I am not willing to spend any money to do it. I don’t care how important marketing is. I can sell my product without it. I don’t want to spend a dime more than I have to. I like my money to stay where it is, even if it means I never make any more money.
Wow, Greed! You are one frugal sin! How about you, Wrath? Can you add to what Greed shared with us?
I am Wrath. My advertising didn’t work right away! That makes me so mad! I don’t think that this advertising is ever going to work. That’s it. I give up. I hate losing money on something that isn’t going to work. Yeah, yeah, so I just started advertising yesterday. BUT I WANT RESULTS AND I WANT THEM NOW!
Wrath, you and Greed should get together. You have a lot in common. Now, Envy, I’m certain that you have something a little more constructive to add.
I am Envy. I want to do exactly what others are doing, even if it means trying to sell in an already saturated market. I will assume that, if I do what others are doing, I will succeed in marketing my product. I don’t want to figure out a unique selling position for my own product. I will just do what those other people are doing and not worry about finding an edge. I just want to make some money, like that other guy.
Envy, Envy, Envy. Didn’t anyone ever tell you to figure out what your own strengths are and go with them? On to you,
Gluttony.
I am Gluttony. I spent all my money on marketing, every penny. I blew it all and it didn’t even work. Of course, I didn’t really test the success of a marketing strategy before I spent all my money on it, but that shouldn’t matter, should it. I mean, I spent SOOO MUCH MONEY. I marketed on radio and television and through direct mail. Maybe I should have researched a little more about my target market before I spent my entire marketing budget. Too late now. I’m broke!
Sorry about that, Gluttony. You’re up Sloth!
I am Sloth. I don’t bother to research the market before I begin marketing. It is too much effort to find out what the market wants. I don’t really like to ask my customers why they bought from me, or go to discussion groups to see what kind of marketing works for different target personalities. That would take a lot of movement and I don’t want to strain myself.
Well, we don’t want to take any more of your time and energy, Sloth. Last but not least, we have. . .Lechery?
I am Lechery. I lose interest in customers after a sale. I don’t understand the value of a lifetime customer. As soon as the sale is over, they are out the door, and I don’t even care. Sometimes I say I will call, offer them some promotion or other, but I never do it. They’re just customers. There are plenty of other fine customers out there. None of them are special. I get what I want out of them and I get lost. I don’t want some needy customer hanging around all the time, wanting to employ my services or give me money for my products. Talk about cramping my lifestyle!
That’s it folks. The Seven Deadly Marketing Sins have laid it all out for you. So what do you think? Are you going to marketing heaven or will you suffer eternal marketing torment?
About the Author
Alvin Apple helps everyday people start businesses they will enjoy. Then he teaches them how to succeed. Read all his helpful strategies, including his latest article, "Why I Harass People I Like" at http://AlvinApple.com. Reach Alvin at 801-328-9006 or mailto:alvin@drnunley.com.
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KnowThis: For Marketing, Market Research, Internet Marketing ... |
KnowThis.com offers a wealth of information, forums, and resources for professionals, academics and students in traditional and internet marketing, ... |
www.knowthis.com |
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Marketing - Wikipedia, the free encyclopedia |
Marketers depend on marketing research, both formal and informal, ... The next big thing is a concept in marketing that refers to a product or idea that ... |
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Marketing - Marketing Strategy - Marketing Plan - Marketing ... |
Learn about marketing careers, the stages of developing a marketing plan, how to begin marketing research, create a marketing strategy, and how to market ... |
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Marketing.org - Home of the Business Marketing Association |
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Welcome - American Marketing Association - www.marketingpower.com |
Dedicated to serving the educational and professional needs of marketing executives. |
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Advertising, Marketing, Media and PR News - Brand Republic |
Find the latest Advertising, Marketing, Media and PR news from Brand Republic, the online resource for up to the minute advertising and marketing news and ... |
www.brandrepublic.com |
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Marketing Magazine - Marketing News - Brand Republic |
Marketing Magazine - Marketing News - Brand Republic. |
www.brandrepublic.com |
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Marketing (Canada) |
Offers a Canadian source of news and articles on marketing, advertising and media. |
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BidVertiser - Pay Per Click Advertising On Sites Of Your Choice. |
Pay per click advertising - online advertising directly on sites of your choice, internet marketing solution for online advertisers. |
www.bidvertiser.com |
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Online Behavioral Contextual Advertising and Marketing. |
Promote your business with today's most effective online advertising technology, contextual advertising at a cost effective metric of CPC, PPC, CPM or CPV. |
www.clicksor.com |
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Sales Jobs / Marketing Jobs / Advertising Jobs - MarketingJobs.com |
Employment site for marketing and sales professionals. |
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The Chartered Institute of Marketing |
The Chartered Institute of Marketing is the world's largest international marketing professional body and helps with career support and information ... |
www.cim.co.uk |
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Marketing: See what people are saying right now on Technorati |
See all blog posts tagged with marketing on Technorati. |
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Marketing Profs - Marketing Concepts and Strategies: Expert ... |
Marketing knowhow from professionals. Newsletter, articles and how-to's. |
www.marketingprofs.com |
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Guerrilla Marketing Online - The Official Site |
Guerrilla Marketing Online is anonline magazine for small business, entrepreneurs, sales people and marketers of all kinds. |
www.gmarketing.com |
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Business Marketing - Small Business Marketing |
Business marketing - Read everything your need to know about small business marketing. |
www.entrepreneur.com |
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All About Marketing |
Adapted from Field Guide to Nonprofit Program Design, Marketing and Evaluation ... Inbound Marketing Includes Market Research to Find Out: ... |
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Pages tagged with "marketing" on del.icio.us |
USA Network Announces a NASHVILLE STAR Marketing Partnership With ... - Yahoo! ... Direct Marketing Association: Telephone, Mail & Internet Marketing ... |
del.icio.us |
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ClickZ Internet Marketing Solutions for Marketers |
Includes columns with commentary and analysis on a wide variety of internet marketing subjects ranging from B2B marketing to search engine marketing. |
www.clickz.com |
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Direct Marketing Association: Telephone, Mail & Internet Marketing |
Trade association for users and suppliers in the direct, database and interactive marketing fields, offering seminars and resources, and lobbying for ... |
www.the-dma.org |
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