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Beat the Holiday Sales Blues With These Festive Marketing Ideas
The holidays can be a tough time of year for some businesses. Let’s face it, if you are not in a retail business tied to the holidays, odds are your business dips this time of year. It’s a natural phenomenon - consumers are preoccupied and busy so...
Creative, Inexpensive, and BIG Value Marketing Gift Ideas
"Tis the season to be jolly!" A great attitude is easy to have when you design your gifts with a lot of thought and don't allow the experience take you to the cleaners. One of the traditions I like at this time of year is remembering all the people...
Direct Mail Marketing: Is It Your Choice?
Direct mail marketing is a system of marketing that is directed at specific people. In direct marketing, the advertisement is directed to a specific individual. This is unlike marketing that is open ended such as a billboard or a television...
Direct Marketing Puts Information In The Buyer’s Hands
Direct marketing is advertising from a manufacturer or front-end supplier directed to the ultimate consumer of a product or service. Another way of looking at direct marketing is selling to a consumer directly, whether is from a printed magazine...
Marketing With Assessments
How to Use Assessments to Attract New Clients and Increase the Size of Your Opt-In E-mail List Assessments are challenging traditional website registration incentives, such as e-books,special reports, and tip sheets. Why assessments? ...
 
Unique Internet Marketing Stands Out From The Crowd

Several years ago, I went whale watching in Bar Harbor,
Maine, while on vacation. I remained in the large, central
cabin with my poor seasick infant son when a whale was
finally spotted.

The Captain announced, "Whale to the starboard", and a
mini-stampede of about 70 tourists scampered over just in
time for the briefest of glimpses as it quickly submerged
again. Everyone jostled and jockied for position to get the
perfect camara shot for when that darn whale resurfaced.

But of course, it wasn't going to work out this way. "Whale
to the port side", announced the Captain, and the stampede
to the other side literally tipped the boat. Naturally, the
whale had disappeared by then as well.

This went on like this -- back and forth -- for about twenty
minutes. The whale seemed to be toying with human
nature -- the tendency for people to do what everyone else
was doing.

And EVERYONE was zigging when they should have been zagging.
There were no 'individuals'. They moved as a group in their
futile quest to snap off a clear and revealing shot.

Are you moving with the crowd on the internet, or are you
striking out on your own unique path, one more likely to get
noticed?

If you observe your own specific internet marketplace, it's
very likely you'll find that the vast majority of the
'crowd' are doing the sames things in the same ways -- and
they're also getting the same poor results.

This presents a golden opportunity to be noticed by doing
things differently.

Successful entrepreneurs, both online and off, are
innovators and risk takers. They *experiment*, *evaluate*
and *evolve* until they successfully convey that both who
they are and what they offer is unique in the marketplace,
despite all the competition.

To


seperate yourself from the pack, you need to look at
every aspect of your internet marketing effort and ask
yourself, "What's unique about this?" And, "How does this
contribute to my own unique web presence?"

Here's some important areas to look at to get you started.

* Are you playing it safe and trying to please and sell
everyone, and consequently selling to almost no one?

* Why should your prospects believe YOU when they are
skeptical of so many others?

* How about your ezine? Is it similar to countless others
or is there a unique theme or tone running through it?

* While your ads may be well written, is the overall
message very much the same as the pack?

* How is your sales page unique? And have you given it a
measured dose of your own personality?

This process of developing a distinct 'uniqueness' is
subjective, involves risks, takes work to implement, and
time to evaluate and change again if necessary. But in
doing so, you will develop the factors crucial to
successfully setting yourself apart in a very competitive
marketplace.

Back onboard, my wife took a chance and went to the OTHER
SIDE of the boat, alone. Sure enough, the whale popped up
for a few seconds, she got the shot, and that was the last
that was seen of that whale, or any other, for the rest of
the trip. There were alot of unhappy tourists grumbling on
the way back.

Stand out from the crowd. Move to the empty side of the
boat -- and you'll stand a much better chance of getting
your picture of the whale.

About the Author

Joshua Rose is the Editor of The Internet Profit Wizards
Newsletter, where he writes about the three most important
skills needed to attain internet success. To subscribe,
visit: http://www.internetprofitwizards.com.

 

KnowThis: For Marketing, Market Research, Internet Marketing ...
KnowThis.com offers a wealth of information, forums, and resources for professionals, academics and students in traditional and internet marketing, ...
www.knowthis.com
 
Marketing - Wikipedia, the free encyclopedia
Marketers depend on marketing research, both formal and informal, ... The next big thing is a concept in marketing that refers to a product or idea that ...
en.wikipedia.org
 
Marketing - Marketing Strategy - Marketing Plan - Marketing ...
Learn about marketing careers, the stages of developing a marketing plan, how to begin marketing research, create a marketing strategy, and how to market ...
marketing.about.com
 
Marketing.org - Home of the Business Marketing Association
Serves the professional, educational and career development needs of business-to-business marketers.
www.marketing.org
 
Welcome - American Marketing Association - www.marketingpower.com
Dedicated to serving the educational and professional needs of marketing executives.
www.marketingpower.com
 
Advertising, Marketing, Media and PR News - Brand Republic
Find the latest Advertising, Marketing, Media and PR news from Brand Republic, the online resource for up to the minute advertising and marketing news and ...
www.brandrepublic.com
 
Marketing Magazine - Marketing News - Brand Republic
Marketing Magazine - Marketing News - Brand Republic.
www.brandrepublic.com
 
Marketing (Canada)
Offers a Canadian source of news and articles on marketing, advertising and media.
www.marketingmag.ca
 
BidVertiser - Pay Per Click Advertising On Sites Of Your Choice.
Pay per click advertising - online advertising directly on sites of your choice, internet marketing solution for online advertisers.
www.bidvertiser.com
 
Online Behavioral Contextual Advertising and Marketing.
Promote your business with today's most effective online advertising technology, contextual advertising at a cost effective metric of CPC, PPC, CPM or CPV.
www.clicksor.com
 
Sales Jobs / Marketing Jobs / Advertising Jobs - MarketingJobs.com
Employment site for marketing and sales professionals.
www.marketingjobs.com
 
The Chartered Institute of Marketing
The Chartered Institute of Marketing is the world's largest international marketing professional body and helps with career support and information ...
www.cim.co.uk
 
Marketing: See what people are saying right now on Technorati
See all blog posts tagged with marketing on Technorati.
www.technorati.com
 
Marketing Profs - Marketing Concepts and Strategies: Expert ...
Marketing knowhow from professionals. Newsletter, articles and how-to's.
www.marketingprofs.com
 
Guerrilla Marketing Online - The Official Site
Guerrilla Marketing Online is anonline magazine for small business, entrepreneurs, sales people and marketers of all kinds.
www.gmarketing.com
 
Business Marketing - Small Business Marketing
Business marketing - Read everything your need to know about small business marketing.
www.entrepreneur.com
 
All About Marketing
Adapted from Field Guide to Nonprofit Program Design, Marketing and Evaluation ... Inbound Marketing Includes Market Research to Find Out: ...
www.managementhelp.org
 
Pages tagged with "marketing" on del.icio.us
USA Network Announces a NASHVILLE STAR Marketing Partnership With ... - Yahoo! ... Direct Marketing Association: Telephone, Mail & Internet Marketing ...
del.icio.us
 
ClickZ Internet Marketing Solutions for Marketers
Includes columns with commentary and analysis on a wide variety of internet marketing subjects ranging from B2B marketing to search engine marketing.
www.clickz.com
 
Direct Marketing Association: Telephone, Mail & Internet Marketing
Trade association for users and suppliers in the direct, database and interactive marketing fields, offering seminars and resources, and lobbying for ...
www.the-dma.org
 
 

 
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