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Contrarian Marketing at Benetton's
Perhaps, with apologies to Dale Carnegie, we should call this article: "How to make enemies AND influence people." The subject: United Colors of Benetton's campaign to promote its clothing, using photos and stories about death row prisoners in the...
Does Your Marketing Plan Need Changing?
Change is good, right? Not always. But when is it bad? Is it a question of good or bad? Sounds philosophical. Maybe it is. Philosophize on this…why would one take something that is going good – no.. great – and change it? Obvious answer is to make...
Internet Marketing, Fact Or Fiction?
I'm sure you've seen it before, your inbox overflowing with promises of making millions in the span of a few weeks. If your like me you have these "opportunities" safely tucked away in your recycle bin faster than you can say "Spam", but...
Marketing-Minded Financial Planners, Focus on Main Points During an Interview
You never want to inundate a reporter with information, but you don't want to be branded a one-trick pony either. That's why I recommend coming up with three key points for every interview you do. In advance of every media call or interview, think...
Word of Mouth' Marketing
'Word of Mouth' is still one of the most effective marketing techniques, online or offline. Joe arrives at your website and he likes it. In fact, he'd like to tell Fred about it. It's just the thing Fred's been looking for. What if Joe could...
 
The Best Kept Internet Marketing Secret

Do you want to save up to 10 years of internet frustration
and thousands of dollars in advertising & testing? You’re
about to find out an amazing secret that the gurus don’t
want you to know about. Now at first you may think this
isn’t a big deal, but I’ll explain why this is so powerful
in a moment.

Part 1) The amazing secret is simply this: ‘Copy the
experts, mimic the gurus’ Find the gurus in your related
business and do what they’re doing. Especially look at
their websites/sales pages and make yours very similar.

Now let me say this right now - I am not telling you to
steal their words or images that would be illegal.

What I am saying is study their sales letters and pay close
attention to how they use: size of text, color, font, bold,
italic, word spacing, paragraph spacing, length of
paragraphs, use of color, background color, keywords and
phrases, titles, headlines, and sub headlines just to name a
few.

Why should you do this? Because it’s working for them.
Their webpage/sales letters are the final results of years
of trial and error, and thousands of dollars spent on
advertising and testing.

One of my favorite internet marketing gurus to learn from is
John Reese. He’s been studying and improving internet
marketing since 1990 and has had over a billion website
visitors. He’s always testing everything he does. Why?
Because this is how you find out what really works and what
will produce the best results - and ultimately brings in the
most money.

He made over a million dollars in one day on the internet.
Do you think we could to learn a thing or two from him? You
bet we can. What if our salepage looked a lot like his?
How much would our sales increase? If you want to spy on
him right now just to see what he’s doing visit:
http://www.trafficsecretsuccess.com

By studying his style and technique you should be able to
learn a lot in a very short time. Save a copy of his site
to your desktop for future reference. And remember if your
guru has a coffee stain in the upper right hand corner of
his sales letter then make sure you have one on yours too.
It was put there for a reason – to make money.

Also this is just a starting point. After you have revised your
own sales letter then start testing other things to improve it
even more.

Remember by using this


one simple idea you will save
yourself a tremendous amount of time and money, and it can
take you from a novice to looking like the pros almost
overnight.

Part 2) This is the most important part. You already know
the gurus in your related field so now you will need to
‘Study the gurus’

Learn everything you can from them by joining their mailing
lists, enrolling in their mini courses, buying their
products, and signing up for their affiliate programs. Let
me assure you right now that these gurus will not promote
something unless it is a quality product. And the reason is
reputation is everything on line and if they recommend a bad
product then they won’t be a guru for very long.

By enrolling in their mini courses and signing up for their
affiliate programs you will receive lots of valuable
information that will help your internet business.

Read all the emails they send you and check out the products
they recommend. You may even want to buy a few of these,
because they may be very helpful in generating more sales.

To increase sales even further try to find 1 or 2 gurus with
good copywriting skills and learn as much as possible from
them.

Part 3) And after studying these gurus for a while you will
be ready for the third and final step. ‘Become the guru’

After you have been studying these gurus for a while you
will have gained more knowledge then most people on
the internet. And some of these will start asking you for
advice. Then they will start buying products from you. And
the best advice I can give you is to always recommend
quality products. Because your reputation is everything
online.

Don’t forget to invest your time and money in ‘better
copywriting skills’ and ‘advanced marketing techniques’,
because both of these will dramatically help to increase
your sales.

Copyright © Duane Marx

=====================
Duane Marx
For other free marketing tips
please visit: www.internet-checklist.com
=====================

You have permission to publish this article
electronically or in print, free of charge, as
long as the bylines are included.


About the Author

Duane Marx
For other free marketing tips
please visit: www.internet-checklist.com

 

KnowThis: For Marketing, Market Research, Internet Marketing ...
KnowThis.com offers a wealth of information, forums, and resources for professionals, academics and students in traditional and internet marketing, ...
www.knowthis.com
 
Marketing - Wikipedia, the free encyclopedia
Marketers depend on marketing research, both formal and informal, ... The next big thing is a concept in marketing that refers to a product or idea that ...
en.wikipedia.org
 
Marketing - Marketing Strategy - Marketing Plan - Marketing ...
Learn about marketing careers, the stages of developing a marketing plan, how to begin marketing research, create a marketing strategy, and how to market ...
marketing.about.com
 
Marketing.org - Home of the Business Marketing Association
Serves the professional, educational and career development needs of business-to-business marketers.
www.marketing.org
 
Welcome - American Marketing Association - www.marketingpower.com
Dedicated to serving the educational and professional needs of marketing executives.
www.marketingpower.com
 
Advertising, Marketing, Media and PR News - Brand Republic
Find the latest Advertising, Marketing, Media and PR news from Brand Republic, the online resource for up to the minute advertising and marketing news and ...
www.brandrepublic.com
 
Marketing Magazine - Marketing News - Brand Republic
Marketing Magazine - Marketing News - Brand Republic.
www.brandrepublic.com
 
Marketing (Canada)
Offers a Canadian source of news and articles on marketing, advertising and media.
www.marketingmag.ca
 
BidVertiser - Pay Per Click Advertising On Sites Of Your Choice.
Pay per click advertising - online advertising directly on sites of your choice, internet marketing solution for online advertisers.
www.bidvertiser.com
 
Online Behavioral Contextual Advertising and Marketing.
Promote your business with today's most effective online advertising technology, contextual advertising at a cost effective metric of CPC, PPC, CPM or CPV.
www.clicksor.com
 
Sales Jobs / Marketing Jobs / Advertising Jobs - MarketingJobs.com
Employment site for marketing and sales professionals.
www.marketingjobs.com
 
The Chartered Institute of Marketing
The Chartered Institute of Marketing is the world's largest international marketing professional body and helps with career support and information ...
www.cim.co.uk
 
Marketing: See what people are saying right now on Technorati
See all blog posts tagged with marketing on Technorati.
www.technorati.com
 
Marketing Profs - Marketing Concepts and Strategies: Expert ...
Marketing knowhow from professionals. Newsletter, articles and how-to's.
www.marketingprofs.com
 
Guerrilla Marketing Online - The Official Site
Guerrilla Marketing Online is anonline magazine for small business, entrepreneurs, sales people and marketers of all kinds.
www.gmarketing.com
 
Business Marketing - Small Business Marketing
Business marketing - Read everything your need to know about small business marketing.
www.entrepreneur.com
 
All About Marketing
Adapted from Field Guide to Nonprofit Program Design, Marketing and Evaluation ... Inbound Marketing Includes Market Research to Find Out: ...
www.managementhelp.org
 
Pages tagged with "marketing" on del.icio.us
USA Network Announces a NASHVILLE STAR Marketing Partnership With ... - Yahoo! ... Direct Marketing Association: Telephone, Mail & Internet Marketing ...
del.icio.us
 
ClickZ Internet Marketing Solutions for Marketers
Includes columns with commentary and analysis on a wide variety of internet marketing subjects ranging from B2B marketing to search engine marketing.
www.clickz.com
 
Direct Marketing Association: Telephone, Mail & Internet Marketing
Trade association for users and suppliers in the direct, database and interactive marketing fields, offering seminars and resources, and lobbying for ...
www.the-dma.org
 
 

 
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