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Forget Conventional Marketing - Embrace the Web!
Tactical marketing processes are once again undergoing fundamental shifts from traditional to web-based processes. Many traditional marketing firms/agencies are still touting the tried and true to their clients; i.e. Tradeshow attendance, Print,...
Low-Cost Marketing With Postcards
Here's a simple way you can generate lots of sales leads ...or traffic to your web site. Use postcards. They're highly effective and very low-cost. Plus, postcards provide the following 6 unique advantages over most other types of advertising. ...
Marketing A Misunderstood or Scary Product or Service
What do you do if your business, product or service is something hardly anyone is aware of or understands? Or worse yet, if it is something they are afraid of or want to avoid? My answer is three-fold. First, focus on the SOLUTION you are...
My Border Collie's Internet Marketing Advice! No 4
Sam, My Border Collie's Internet Marketing Advice! No: 4 You have permission to publish this article electronically or in print, FREE of charge, as long as the bylines are included and you only mail to a 100% opt-in list. Sam (that's my 12 year...
The Seven Traits Needed To Become A Leader In Network Marketing
Do you ever wonder what character traits are needed to become a successful leader in network marketing. Network marketing is a very hard business to do it is not a get rich vehicle. This industry needs a certain type of person to be successful....
 
USING AND WRITING PRESS RELEASES IN YOUR MARKETING STRATEGY

"I share what I know, so that others may grow."

Thought I'd share a bit about using press releases as
an internet marketing tool, based on our recent
experiences.

We at Eagle Productions (NZ) have done quite a bit
of research on press release services recently and we
use them here frequently to "spread the word" about
our various sites and activities from here in far-off New
Zealand to our biggest market (by far), Americans.
>From this we find doing press releases to be quite
effective.

While it's hard to quantify the precise results of press
releases, one thing just seems to lead to another (and
usually leads to valuable "contacts and exposure" -
"exciting, naughty and nice!")...and I do find submitting
them to be a most effective form of advertising in the
"on and off-line world". Together with submitting my
articles to announcement lists, like Article Announce,
Free Content, Article Publish, and Publish in Yours.
That is our MAIN internet marketing strategy.

A quick word of advice in writing press releases...
It is vital that the press release about your business is
newsworthy and try to capture attention with a good
"catchy" headline. Make it "spicy and add 'zing' (like
KFC - free advertising) to make it sizzle!"

Also you can send your news release by "snail mail"
or by e-mail. I do all my submissions to these services
via e-mail.

Recently we've had a number of releases about our
activities here on the other side of the world published
by PR Web, which is a free service ("cheapskate"!)...
and traffic to our sites mentioned has increased
substantially already. Their web address is:
http://www.prweb.com.

PR Web recommend adding a link back to
them to add credibility to your web site -
good idea, I think!

Incidentally, we have a press releases up there at:
http://www.prweb.com/releases/?0000028831
in case you want to have a look at the format)

The Comitatus Group also offer a FREE press release service.
Their web address is:
http://www.comitatusgroup.com/pr/pr_save.asp

Solonews is alse free: http://www.solonews.com/index.shtml

Other Press Release


services we've used are:
Emailwire.com: http://www.emailwire.com/. They are
mainlyfor corporate businesses, but check them out.
Also Xpress, who distribute news releases by e-mail.
(Their address is news@xpresspress.com).
We have a press releases up there at:
http://www.emailwire.com/cgi-bin/news/db.cgi?db=ads&uid=default&ID=1956&view_records=1
in case you want to have a look))
You can also use eNewsRelease.com

We have no connection with these news distribution
services, but have found them all to be effective in
increasing "hits" after a news release.

Use press releases to get the word out about your
web site, product or service. They DO WORK in bringing traffic,
the first step to ONLINE SALES.

Lastly, I don't think you need to be a writer to write
good press releases. (In fact, it may work against us,
as we do tend to "waffle on" a bit and sometimes I don't
write in sufficient "business-speak".) My advice is just
write in your own "natural" style - the one in which you
feel MOST COMFORTABLE... as I've tried to do in this
article. Keep your press release short - simple!
Make sure your format is OK, so that your press release looks
good. (Layout is not one of my strong points, so more care
required there, please, Craig!)

Finally, don't take life too seriously and have FUN writing
your press releases.

Hope this may help you readers "out there" in cyberspace,
as we at Eagle Productions and our associates learn
something new about on-line and off-line promotion
each day.

"Success is a PROCESS of sharing (knowledge, insights,
wisdom and experiences) with others and not
simply a matter of arriving at a destination."

Take pleasure in the journey.

Craig Lock

Do not go where the path may lead, go instead where
there is no path and leave a trail.- Ralph Waldo Emerson


About the Author

Craig Lock has been successfully marketing products online
for the past five years. Craig is a writer, who believes in sharing
information, as well as encouraging and helping others to find
their talents and gifts, to strive for and accomplish their dreams
in life - whatever they may be.

 

KnowThis: For Marketing, Market Research, Internet Marketing ...
KnowThis.com offers a wealth of information, forums, and resources for professionals, academics and students in traditional and internet marketing, ...
www.knowthis.com
 
Marketing - Wikipedia, the free encyclopedia
Marketers depend on marketing research, both formal and informal, ... The next big thing is a concept in marketing that refers to a product or idea that ...
en.wikipedia.org
 
Marketing - Marketing Strategy - Marketing Plan - Marketing ...
Learn about marketing careers, the stages of developing a marketing plan, how to begin marketing research, create a marketing strategy, and how to market ...
marketing.about.com
 
Marketing.org - Home of the Business Marketing Association
Serves the professional, educational and career development needs of business-to-business marketers.
www.marketing.org
 
Welcome - American Marketing Association - www.marketingpower.com
Dedicated to serving the educational and professional needs of marketing executives.
www.marketingpower.com
 
Advertising, Marketing, Media and PR News - Brand Republic
Find the latest Advertising, Marketing, Media and PR news from Brand Republic, the online resource for up to the minute advertising and marketing news and ...
www.brandrepublic.com
 
Marketing Magazine - Marketing News - Brand Republic
Marketing Magazine - Marketing News - Brand Republic.
www.brandrepublic.com
 
Marketing (Canada)
Offers a Canadian source of news and articles on marketing, advertising and media.
www.marketingmag.ca
 
BidVertiser - Pay Per Click Advertising On Sites Of Your Choice.
Pay per click advertising - online advertising directly on sites of your choice, internet marketing solution for online advertisers.
www.bidvertiser.com
 
Online Behavioral Contextual Advertising and Marketing.
Promote your business with today's most effective online advertising technology, contextual advertising at a cost effective metric of CPC, PPC, CPM or CPV.
www.clicksor.com
 
Sales Jobs / Marketing Jobs / Advertising Jobs - MarketingJobs.com
Employment site for marketing and sales professionals.
www.marketingjobs.com
 
The Chartered Institute of Marketing
The Chartered Institute of Marketing is the world's largest international marketing professional body and helps with career support and information ...
www.cim.co.uk
 
Marketing: See what people are saying right now on Technorati
See all blog posts tagged with marketing on Technorati.
www.technorati.com
 
Marketing Profs - Marketing Concepts and Strategies: Expert ...
Marketing knowhow from professionals. Newsletter, articles and how-to's.
www.marketingprofs.com
 
Guerrilla Marketing Online - The Official Site
Guerrilla Marketing Online is anonline magazine for small business, entrepreneurs, sales people and marketers of all kinds.
www.gmarketing.com
 
Business Marketing - Small Business Marketing
Business marketing - Read everything your need to know about small business marketing.
www.entrepreneur.com
 
All About Marketing
Adapted from Field Guide to Nonprofit Program Design, Marketing and Evaluation ... Inbound Marketing Includes Market Research to Find Out: ...
www.managementhelp.org
 
Pages tagged with "marketing" on del.icio.us
USA Network Announces a NASHVILLE STAR Marketing Partnership With ... - Yahoo! ... Direct Marketing Association: Telephone, Mail & Internet Marketing ...
del.icio.us
 
ClickZ Internet Marketing Solutions for Marketers
Includes columns with commentary and analysis on a wide variety of internet marketing subjects ranging from B2B marketing to search engine marketing.
www.clickz.com
 
Direct Marketing Association: Telephone, Mail & Internet Marketing
Trade association for users and suppliers in the direct, database and interactive marketing fields, offering seminars and resources, and lobbying for ...
www.the-dma.org
 
 

 
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