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How To Use the Multiplier Effect in Web Marketing
One of the most exciting things about doing business online is the Multiplier Effect. It's the principal factor behind some of the fortunes that have been made on the Internet. How does it work? The Multiplier Effect occurs when your marketing...
Internet Marketing for Dummies!
There are many people every day jumping into the online world. With more and more people using the internet the floodgates of internet users are opening wider everyday. But how, as a home business owner, can you expect to compete with the “big...
Marketing's Greatest Enemy
You work like crazy trying to attract attention and business, operating from a marketing calendar, committing to your strategy and doing everything right, resulting in an influx of customers -- but you lose them. They never come back. You did your...
Trash The 2002 Marketing Plan - and just start over
Nothing can approximate the loss and sense of grief that we feel for the victims of the World Trade Center and the Pentagon Tragedies. However, the economic aftermath is just beginning to take shape and it is ugly. Now, the most patriotic thing that...
Your Marketing Mantra for 2003
There's a 15-word marketing mantra that's covered in Marketing 101, that you need to know. It's: By the time you're sick of it, the public is just beginning to get it. HOW THIS WORKS I was in marketing for years before becoming a coach, and went...
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The Internet Marketing Pie: Slice It Up Right or Loose
The number one concern for Internet sales is your marketing
list -- in other words, your audience.
But...but...but...you’re saying, products for sales is a
must too, however, if your list is nonexistent, small or
loosely targeted, having a product isn’t going to help much.
There just will not be any success.
Yes, I know this is confusing. You need a product to
attract. By the way, I am using product interchangeably to
mean services too.
This almost feels like the chicken and the egg story – which
came first. So, what do you do first?
You can’t create or increase a mailing list without a
"what’s in it for them to be attracted to you for."
Now I’m not talking about buying lists but about opt-in
focused lists.
Step 1: Know what your target market (audience same thing)
wants and they already have their wallet open and ready to
buy.
Step 2: Create a product to answer that want and match
their wallet. Create a product that contains 100% they can
know everything about a small segment of that want.
Step 3: Now that you have 100% of that pie. Cut off a
small piece of pie -- about 10%. Make that 10% into a 100%
everything on that piece. Create a 100% product of this
10%.
Step 4: Cut 25% of that 100% of that 10% (say this out loud
if you
didn’t get it) and designate that as freebie
information. Then designate 50% for a product to sell and
the other 25% for consulting or a service that costs them a
higher price. An alternative is to create a product with
the total 75% and charge them a higher price.
This strategy is one that is not wide spread and a well-kept
secret by the InfoGurus. It is even a guarded secret, and
guess what, I’ve just broken their secret. I am an InfoGuru
and I don’t mind sharing this model. It is the missing
arial view that no one seems to want to write about --
unless, of course, it’s in a product that sells for big
dollars.
~~~~~~~~~~~~~~~~~
Resource Box:
About the Author: Catherine Franz is a 30-year marketing
industry veteran and Marketing Strategist, a Certified
Business Coach, Certified Teleclass Leader and Trainer,
speaker, author. Additional eNewsletters, tips and articles
are available at: http://www.abundancecenter.com
Catherine: 703-671-5677
About the Author
About the Author: Catherine Franz is a 30-year marketing
industry veteran and Marketing Strategist, a Certified
Business Coach, Certified Teleclass Leader and Trainer,
speaker, author. Additional eNewsletters, tips and articles
are available at: http://www.abundancecenter.com
Catherine: 703-671-5677
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