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Informative Articles

Marketing and Selling Through The Mind Of Your Customer...
There is plenty of anecdotal evidence and scientific brain research showing that human emotions and the unconscious plays a major role in consumer selection of products and services. As our multi cultural society matures; it becomes evident that...
Mobile Marketing tips for Small Businesses
Welcome to the next frontier in marketing – wireless or mobile marketing, also known as m-commerce. Analysts predict that 2005 will be the year that mobile marketing really takes off and that companies will take advantage of this medium in much the...
Niche Marketing : Broker Your Way To Profits
If you haven't started your own niche business yet because you haven't got a product, here's a business where you don't need one - Joint Venture Brokerage. As a Joint Venture Broker you don't need your own product, customers or a mailing list......
Off Line Marketing for On Line results
So you’re all “Googled” out, are you? You’ve been working feverishly placing e-zine ads, paying for placement and position with search engines, buying online classifieds, and trying to optimize search engine rankings for your website. All of that...
Viral Marketing Secret Weapons
• Give something of value away (e-book) • Offer something worthy of its distribution (discount or incentive) • Make it easy to give away • Your contacts list • Write articles and convince others to post it as free content • Tell-a-friend-...
 
The Internet Marketing Pie: Slice It Up Right or Loose

The number one concern for Internet sales is your marketing
list -- in other words, your audience.

But...but...but...you’re saying, products for sales is a
must too, however, if your list is nonexistent, small or
loosely targeted, having a product isn’t going to help much.
There just will not be any success.

Yes, I know this is confusing. You need a product to
attract. By the way, I am using product interchangeably to
mean services too.

This almost feels like the chicken and the egg story – which
came first. So, what do you do first?

You can’t create or increase a mailing list without a
"what’s in it for them to be attracted to you for."

Now I’m not talking about buying lists but about opt-in
focused lists.

Step 1: Know what your target market (audience same thing)
wants and they already have their wallet open and ready to
buy.

Step 2: Create a product to answer that want and match
their wallet. Create a product that contains 100% they can
know everything about a small segment of that want.

Step 3: Now that you have 100% of that pie. Cut off a
small piece of pie -- about 10%. Make that 10% into a 100%
everything on that piece. Create a 100% product of this
10%.

Step 4: Cut 25% of that 100% of that 10% (say this out loud
if you


didn’t get it) and designate that as freebie
information. Then designate 50% for a product to sell and
the other 25% for consulting or a service that costs them a
higher price. An alternative is to create a product with
the total 75% and charge them a higher price.

This strategy is one that is not wide spread and a well-kept
secret by the InfoGurus. It is even a guarded secret, and
guess what, I’ve just broken their secret. I am an InfoGuru
and I don’t mind sharing this model. It is the missing
arial view that no one seems to want to write about --
unless, of course, it’s in a product that sells for big
dollars.

~~~~~~~~~~~~~~~~~
Resource Box:

About the Author: Catherine Franz is a 30-year marketing
industry veteran and Marketing Strategist, a Certified
Business Coach, Certified Teleclass Leader and Trainer,
speaker, author. Additional eNewsletters, tips and articles
are available at: http://www.abundancecenter.com
Catherine: 703-671-5677

About the Author

About the Author: Catherine Franz is a 30-year marketing
industry veteran and Marketing Strategist, a Certified
Business Coach, Certified Teleclass Leader and Trainer,
speaker, author. Additional eNewsletters, tips and articles
are available at: http://www.abundancecenter.com
Catherine: 703-671-5677

 

KnowThis: For Marketing, Market Research, Internet Marketing ...
KnowThis.com offers a wealth of information, forums, and resources for professionals, academics and students in traditional and internet marketing, ...
www.knowthis.com
 
Marketing - Wikipedia, the free encyclopedia
Marketers depend on marketing research, both formal and informal, ... The next big thing is a concept in marketing that refers to a product or idea that ...
en.wikipedia.org
 
Marketing - Marketing Strategy - Marketing Plan - Marketing ...
Learn about marketing careers, the stages of developing a marketing plan, how to begin marketing research, create a marketing strategy, and how to market ...
marketing.about.com
 
Marketing.org - Home of the Business Marketing Association
Serves the professional, educational and career development needs of business-to-business marketers.
www.marketing.org
 
Welcome - American Marketing Association - www.marketingpower.com
Dedicated to serving the educational and professional needs of marketing executives.
www.marketingpower.com
 
Advertising, Marketing, Media and PR News - Brand Republic
Find the latest Advertising, Marketing, Media and PR news from Brand Republic, the online resource for up to the minute advertising and marketing news and ...
www.brandrepublic.com
 
Marketing Magazine - Marketing News - Brand Republic
Marketing Magazine - Marketing News - Brand Republic.
www.brandrepublic.com
 
Marketing (Canada)
Offers a Canadian source of news and articles on marketing, advertising and media.
www.marketingmag.ca
 
BidVertiser - Pay Per Click Advertising On Sites Of Your Choice.
Pay per click advertising - online advertising directly on sites of your choice, internet marketing solution for online advertisers.
www.bidvertiser.com
 
Online Behavioral Contextual Advertising and Marketing.
Promote your business with today's most effective online advertising technology, contextual advertising at a cost effective metric of CPC, PPC, CPM or CPV.
www.clicksor.com
 
Sales Jobs / Marketing Jobs / Advertising Jobs - MarketingJobs.com
Employment site for marketing and sales professionals.
www.marketingjobs.com
 
The Chartered Institute of Marketing
The Chartered Institute of Marketing is the world's largest international marketing professional body and helps with career support and information ...
www.cim.co.uk
 
Marketing: See what people are saying right now on Technorati
See all blog posts tagged with marketing on Technorati.
www.technorati.com
 
Marketing Profs - Marketing Concepts and Strategies: Expert ...
Marketing knowhow from professionals. Newsletter, articles and how-to's.
www.marketingprofs.com
 
Guerrilla Marketing Online - The Official Site
Guerrilla Marketing Online is anonline magazine for small business, entrepreneurs, sales people and marketers of all kinds.
www.gmarketing.com
 
Business Marketing - Small Business Marketing
Business marketing - Read everything your need to know about small business marketing.
www.entrepreneur.com
 
All About Marketing
Adapted from Field Guide to Nonprofit Program Design, Marketing and Evaluation ... Inbound Marketing Includes Market Research to Find Out: ...
www.managementhelp.org
 
Pages tagged with "marketing" on del.icio.us
USA Network Announces a NASHVILLE STAR Marketing Partnership With ... - Yahoo! ... Direct Marketing Association: Telephone, Mail & Internet Marketing ...
del.icio.us
 
ClickZ Internet Marketing Solutions for Marketers
Includes columns with commentary and analysis on a wide variety of internet marketing subjects ranging from B2B marketing to search engine marketing.
www.clickz.com
 
Direct Marketing Association: Telephone, Mail & Internet Marketing
Trade association for users and suppliers in the direct, database and interactive marketing fields, offering seminars and resources, and lobbying for ...
www.the-dma.org
 
 

 
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