|
|
|
7 Marketing Methods for Real Estate Coaches
You shower, shampoo, dress your best, check to see if you have plenty of business cards, drive about an hour, introduce yourself by saying "Hi, I’m Mary and I’m a coach" and the other person says, "Hi, I’m Jack and I’m a coach, too!". You meet...
Marketing Wine on the Internet
The Australian wine industry is experiencing a tough time as oversupply of product is creating downward pressure on prices. Large producers have had their well publicised problems, leading to merger and takeover activity. Small and medium producers...
Start Your Internet Marketing on FULL THROTTLE.
Did you know that the Space Shuttle burns 90% of its fuel load
in the first 3% of the journey?
Also, did you know a domestic Jet from takeoff runs full
throttle until it reaches the defined cruising altitude and then
coasts down hill all the...
The Top 10 Marketing Tools to Grow Your Business in 2004
Looking to grow your business? Make sure you have these marketing tools in place: #10 A powerful tagline In 10 words or less, a good tagline reinforces a company’s reason for being. And smaller companies will find it to be one of the hardest...
Use These Highly Effective Terms In Your Marketing Copy To Pull Sales!
It is always important that you use the right terms when marketing your product to potential buyers. The right term may mean increased enquiries for your product and possibly more sales.
Failure to use these terms may leave potential...
|
|
| |
|
|
|
|
|
|
Thou Shalt Market: The Ten Commandments of Marketing
OK these Ten Commandments didn’t come from the Mountain. And they’re not carved on clay tablets, but on a high-tensile polyfiber instead. Yet any marketer worth his or her salt must follow these commandments in order to find the Promised Land.
Thou Shalt Not See Marketing as a Department
When you get right down to it, everyone in your company is a marketer. From the receptionist whose voice is the first thing your buyers hear, to the delivery person whose rear-end may be the last thing they see, every one of your employees plays a pivotal role in the orchestration of your marketing efforts. Good companies imbue every employee with healthy reverence for the customer so that the company, from every point of contact it has with its market, knows how to market.
Thou Shalt Follow the Ninety Day Rule
Your customers, prospects and champions (those who refer business your way) should hear from you every 90 days. People are just too busy to remember you otherwise. If you don’t follow the 90-day rule, you risk getting shouted down by any competitor of yours who does.
Honor the Concept of Tinkering with All your Heart
If you’re a 70’s child like me, you remember the hugely successful rock group Fleetwood Mac. But I’ll bet you didn’t know that their seemingly overnight success came only after years of tinkering. That’s right, before the release of their monster album Rumours, they endured no less than 14 personnel changes across 10 years. In marketing, as in rock and roll, success seldom happens with your original line-up.
Thou Shalt Not Quit
Moses and the Israelites wandered the desert for 40 years without giving up. You owe it to yourself (and maybe Moses too) to try any new marketing initiative at least three times before throwing in the towel. Your prospect could have been out of the country the first time you ran it, and tending to his sick mother the second. Repetition is a marketer’s best friend.
Thou Shalt Feed Thy Prospecting Funnel
Suspects become prospects, who then become customers. And these customers then generate referrals who create more prospects and the cycle begins anew. For thousands of years, this marketing process (also known as the prospecting funnel) has governed marketing activities for all companies, and I feel safe saying that it will continue this way for another thousand years.
Remember Thine Marketing Time by Keeping it Holy
Successful marketing campaigns don’t take the summer off, nor are they created “when I have the time.” You must make the time. I’ve found it’s helpful to consistently carve out the same day and time
each week to work on marketing tasks. For me, it’s Friday afternoons; for you it may be different. But whatever day and time you choose, honor it with all your heart.
Thou Shalt Jettison One Program Every Year
I can’t count the number of stressed out marketers I’ve seen over the last 15 years. As task after task is added to their plates , nothing is ever removed. Stop this madness at once, and identify one marketing task each year to eliminate. Too often, someone keeps doing a task (e.g. issuing a report), yet it’s not adding value. Eliminate one marketing task a year; your health depends upon it.
Thou Shalt Not Cut Marketing Spending During Slow Times
From 1980 to 1985, McGraw-Hill Research analyzed 600 companies and their marketing spending. After 1985, McGraw-Hill concluded that those firms which had maintained or increased their advertising during the recession in ’81-’82 boasted an average sales growth of 275% over the next five years. But those companies who cut their advertising saw paltry sales growth over the next five years of just 19%.
When is the right time to market your business? All the time.
Thou Shalt Honor Exiting Employees
I once had a travel industry client run a report that showed where their new referrals came from. The second highest category was ex-employees. It turns out vacation shoppers were asking these ex-employees where they could book a Vegas package just like the neighbor’s they’d heard about, and the ex-employees were referring them back to their old employer. When you treat your departing employees with a dose of good will, they may just turn into your unpaid sales force and refer business your way.
Thou Shalt Thank Often
Sadly, we live in an age of boorishness. But a savvy marketer can do his part to bring civility into an otherwise uncivilized world. Among the countless ways to thank customers are thank you notes, gift certificates and appreciation lunches to name just a few. These thank you’s don’t have to be showy. Just make sure the thank you is classy and considerate, and the kindness will eventually be repaid.
Sure, we all break these commandments from time to time and end up seeking forgiveness. But if you consistently break these Ten Commandments of Marketing, you risk an exodus-a customer exodus.
About the Author
About the author
Jay Lipe, CEO of EmergeMarketing.com and the author of The Marketing Toolkit for Growing Businesses (Chammerson Press), is a small business marketing expert who helps companies grow faster. He can be reached at lipe@emergemarketing.com or (612) 824-4833.
|
|
|
|
|
| KnowThis: For Marketing, Market Research, Internet Marketing ... |
| KnowThis.com offers a wealth of information, forums, and resources for professionals, academics and students in traditional and internet marketing, ... |
| www.knowthis.com |
|
| Marketing - Wikipedia, the free encyclopedia |
| Marketers depend on marketing research, both formal and informal, ... The next big thing is a concept in marketing that refers to a product or idea that ... |
| en.wikipedia.org |
|
| Marketing - Marketing Strategy - Marketing Plan - Marketing ... |
| Learn about marketing careers, the stages of developing a marketing plan, how to begin marketing research, create a marketing strategy, and how to market ... |
| marketing.about.com |
|
| Marketing.org - Home of the Business Marketing Association |
| Serves the professional, educational and career development needs of business-to-business marketers. |
| www.marketing.org |
|
| Welcome - American Marketing Association - www.marketingpower.com |
| Dedicated to serving the educational and professional needs of marketing executives. |
| www.marketingpower.com |
|
| Advertising, Marketing, Media and PR News - Brand Republic |
| Find the latest Advertising, Marketing, Media and PR news from Brand Republic, the online resource for up to the minute advertising and marketing news and ... |
| www.brandrepublic.com |
|
| Marketing Magazine - Marketing News - Brand Republic |
| Marketing Magazine - Marketing News - Brand Republic. |
| www.brandrepublic.com |
|
| Marketing (Canada) |
| Offers a Canadian source of news and articles on marketing, advertising and media. |
| www.marketingmag.ca |
|
| BidVertiser - Pay Per Click Advertising On Sites Of Your Choice. |
| Pay per click advertising - online advertising directly on sites of your choice, internet marketing solution for online advertisers. |
| www.bidvertiser.com |
|
| Online Behavioral Contextual Advertising and Marketing. |
| Promote your business with today's most effective online advertising technology, contextual advertising at a cost effective metric of CPC, PPC, CPM or CPV. |
| www.clicksor.com |
|
| Sales Jobs / Marketing Jobs / Advertising Jobs - MarketingJobs.com |
| Employment site for marketing and sales professionals. |
| www.marketingjobs.com |
|
| The Chartered Institute of Marketing |
| The Chartered Institute of Marketing is the world's largest international marketing professional body and helps with career support and information ... |
| www.cim.co.uk |
|
| Marketing: See what people are saying right now on Technorati |
| See all blog posts tagged with marketing on Technorati. |
| www.technorati.com |
|
| Marketing Profs - Marketing Concepts and Strategies: Expert ... |
| Marketing knowhow from professionals. Newsletter, articles and how-to's. |
| www.marketingprofs.com |
|
| Guerrilla Marketing Online - The Official Site |
| Guerrilla Marketing Online is anonline magazine for small business, entrepreneurs, sales people and marketers of all kinds. |
| www.gmarketing.com |
|
| Business Marketing - Small Business Marketing |
| Business marketing - Read everything your need to know about small business marketing. |
| www.entrepreneur.com |
|
| All About Marketing |
| Adapted from Field Guide to Nonprofit Program Design, Marketing and Evaluation ... Inbound Marketing Includes Market Research to Find Out: ... |
| www.managementhelp.org |
|
| Pages tagged with "marketing" on del.icio.us |
| USA Network Announces a NASHVILLE STAR Marketing Partnership With ... - Yahoo! ... Direct Marketing Association: Telephone, Mail & Internet Marketing ... |
| del.icio.us |
|
| ClickZ Internet Marketing Solutions for Marketers |
| Includes columns with commentary and analysis on a wide variety of internet marketing subjects ranging from B2B marketing to search engine marketing. |
| www.clickz.com |
|
| Direct Marketing Association: Telephone, Mail & Internet Marketing |
| Trade association for users and suppliers in the direct, database and interactive marketing fields, offering seminars and resources, and lobbying for ... |
| www.the-dma.org |
|
|