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10 Beer Budget Event Marketing Tips
Are you planning an event or participating in a trade show any time soon? If so, consider the following 10 low-cost marketing tactics before mailing your payment.
Event Marketing Tactic #1 -- Is the purchase decision-maker attending the...
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As an entrepreneur, one of your greatest challenges is the choice of where to put your advertising and marketing bucks. Who/what/where is my market? How do I reach them? What do I say to excite them? The wrong answers can cost a lot of useless...
Harness The Marketing Power of Postcards
Do you dream of dramatically increasing the number of people who come to your web site? Do you tend to limit yourself only to Internet-based promotions? I want to share a little secret with you about how you can use a regular old postcard to...
Increase Your Response with Multi-Step Marketing
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Marketing Your Voiceover Business Online
The Voice-Over Revolution The Internet is revolutionizing the voice-over business. Today quality remote recording of voiceovers can be done virtually anywhere. With a PC, mic, and Internet connection, almost anyone can set up shop as a voice...
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Use Internet Marketing to Bring Customers to Your Local Business
Millions of "bricks and mortar" businesses have websites, but only a fraction of those businesses are using the Internet to bring in more sales. It's an expense that they pay because "everyone else is doing it". Don't settle for that.
Is the Internet bringing customers to your doors? If not, here are three important tips to make you grin about your "net profits" (and make your competition jealous):
Three Tips to Make the Internet Bring Customers to Your Store or Office:
1. Write to persuade.
If your business is like most businesses, competition is fierce and just a click away. Don't just put up a brochure describing your business - that's too easy to click away from, and they will. A brochure website is like a timid office worker who gives just the boring facts.
Think of your website and online ads as your "salesman in cyberspace", a salesman who makes a mouth-watering, I've-got-to-get-it-NOW offer. Reach through the monitor, grab your visitor by his shirt and tell him why you're going to make a positive difference in his life. Make him see it, feel it, taste it. Whatever you sell, make him salivate as he gets into the car to come see you.
You can do this in audience-appropriate ways, whether your business is an architecture firm, a sports bar or a children's clothing store.
2. Attract as many TARGETTED visitors as you can. Don't waste time or money on people who are not likely to buy from you. There are many ways to bring targetted traffic to your site and business. Some of the top ways are:
Pay-per-click ads Email ads Joint Ventures Discussion list postings Article writing and distribution
These ways are important
because you can match your marketing message to the people you are looking for. A great example of this was on last season's Apprentice TV show. The contest was to sell the most discount wedding gowns in one day.
One team handed out flyers on the streets of New York. They drew a measley number of customers. The other team bought an email ad from theknot.com wedding website and had customers lined up down the block. And they sold 5 times the amount of the first team. You can use this technique to draw customers too, either to your website or directly to your business.
3. Set your website visitors hair on fire.
You may have heard this before. It means, give them a reason to ACT NOW. When a website visitor says to him or herself "I'll think about it," and clicks away, you know THEY ARE GONE. They are busy in their own lives, thinking about everything else but your business and your offer.
How do you get them to act now?
Make a limited time offer. It can be a discount, but it doesn't have to be. For example, you can add an online coupon that visitors can print and bring in for a free gift with purchase. If you're in the knowledge business, offer a free support information, such as a "Checklist for Your Home Addition Project", but only if they act now.
Revamp your salesman in cyberspace to attract potential customers, make the case that you are what they want and show them why it's in their best interest to get up and go get it NOW.
About the Author
Raynay Valles is a Marketing Specialist who builds sales for established businesses, online and offline. For more infon, visit http://www.raynayvalles.com or email her at rvalles@raynayvalles.com
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KnowThis: For Marketing, Market Research, Internet Marketing ... |
KnowThis.com offers a wealth of information, forums, and resources for professionals, academics and students in traditional and internet marketing, ... |
www.knowthis.com |
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Marketing - Wikipedia, the free encyclopedia |
Marketers depend on marketing research, both formal and informal, ... The next big thing is a concept in marketing that refers to a product or idea that ... |
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Marketing - Marketing Strategy - Marketing Plan - Marketing ... |
Learn about marketing careers, the stages of developing a marketing plan, how to begin marketing research, create a marketing strategy, and how to market ... |
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Marketing.org - Home of the Business Marketing Association |
Serves the professional, educational and career development needs of business-to-business marketers. |
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Welcome - American Marketing Association - www.marketingpower.com |
Dedicated to serving the educational and professional needs of marketing executives. |
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Advertising, Marketing, Media and PR News - Brand Republic |
Find the latest Advertising, Marketing, Media and PR news from Brand Republic, the online resource for up to the minute advertising and marketing news and ... |
www.brandrepublic.com |
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Marketing Magazine - Marketing News - Brand Republic |
Marketing Magazine - Marketing News - Brand Republic. |
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Marketing (Canada) |
Offers a Canadian source of news and articles on marketing, advertising and media. |
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BidVertiser - Pay Per Click Advertising On Sites Of Your Choice. |
Pay per click advertising - online advertising directly on sites of your choice, internet marketing solution for online advertisers. |
www.bidvertiser.com |
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Online Behavioral Contextual Advertising and Marketing. |
Promote your business with today's most effective online advertising technology, contextual advertising at a cost effective metric of CPC, PPC, CPM or CPV. |
www.clicksor.com |
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Sales Jobs / Marketing Jobs / Advertising Jobs - MarketingJobs.com |
Employment site for marketing and sales professionals. |
www.marketingjobs.com |
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The Chartered Institute of Marketing |
The Chartered Institute of Marketing is the world's largest international marketing professional body and helps with career support and information ... |
www.cim.co.uk |
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Marketing: See what people are saying right now on Technorati |
See all blog posts tagged with marketing on Technorati. |
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Marketing Profs - Marketing Concepts and Strategies: Expert ... |
Marketing knowhow from professionals. Newsletter, articles and how-to's. |
www.marketingprofs.com |
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Guerrilla Marketing Online - The Official Site |
Guerrilla Marketing Online is anonline magazine for small business, entrepreneurs, sales people and marketers of all kinds. |
www.gmarketing.com |
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Business Marketing - Small Business Marketing |
Business marketing - Read everything your need to know about small business marketing. |
www.entrepreneur.com |
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All About Marketing |
Adapted from Field Guide to Nonprofit Program Design, Marketing and Evaluation ... Inbound Marketing Includes Market Research to Find Out: ... |
www.managementhelp.org |
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Pages tagged with "marketing" on del.icio.us |
USA Network Announces a NASHVILLE STAR Marketing Partnership With ... - Yahoo! ... Direct Marketing Association: Telephone, Mail & Internet Marketing ... |
del.icio.us |
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ClickZ Internet Marketing Solutions for Marketers |
Includes columns with commentary and analysis on a wide variety of internet marketing subjects ranging from B2B marketing to search engine marketing. |
www.clickz.com |
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Direct Marketing Association: Telephone, Mail & Internet Marketing |
Trade association for users and suppliers in the direct, database and interactive marketing fields, offering seminars and resources, and lobbying for ... |
www.the-dma.org |
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