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4 Dynamite Marketing Tactics in Action
One of our most favorite activities while on vacation is eating! Here are a few marketing observations related to that universal need, during a recent vacation. 1. WHICH HOT DOG VENDOR? After completing a morning tour, we were ready for a quick...
Marketing Lessons from Santa
If a nonexistent man can change the world and millions of people with a message of joy then his marketing plan surely works. Right? Then what has Santa been doing right all these years that we can learn from? Santa’s message is short--joy. His...
The Tenth Law of Gravitational Marketing for Small Businesses: How To Make People Buy What You Are Selling.
All Buying Decisions Are Made On Emotion - Not Logic. Ok...This is gold. That's right...this is the one piece of information that if you truly master can make you rich. I'm about to give away the goose. Here it is...people buy solely on...
What The Fly Doesn’t Know About Marketing
Have you ever watched a fly on your window? See how it flies up, down, and across the window trying so very hard to find a way to escape from the room, wanting so very much the freedom of the open spaces just on the other side of the window. That...
WHERE TO FOCUS YOUR MARKETING
Imagine that you ran an ad, mailed a brochure, or sent an email ad to a new list of people who fit your target market profile and everyone who saw it responded right away and made a purchase. Has this ever happened to you? Of course...
 
Web Traffic for Manufacturers Defines New Marketing Model

According to Dean Schmidt, Vice President of the Affinity Program for TR Cutler, Inc., "We had to find a way for manufacturers to rapidly experience ROI from an aggressive PR campaign. 45 press releases in 90 days generates extraordinary traffic to manufacturers' websites and optimizes search engine rankings." Schmidt acknowledged that new website traffic from potential customers often helps to quickly identify missing "call-to-action" messages and results in revised or updated websites.

Manufacturer neglect, prompted the development and launch of the intensive Manufacturing PR Media Blitz' program, a 90--day program allowing even very small manufacturers to tiptoe into the public relations arena driving quantifiable and measurable impacts.

"Manufacturers spent the past fifteen years becoming lean, efficient, and highly competitive while completely ignoring their marketing and public relations efforts," according to Thomas R. Cutler, the nation's leading manufacturing journalist and CEO of TR Cutler, Inc. (www.trcutlerinc.com) based in Ft. Lauderdale, Florida.

In early Q3, Cutler conducted the largest North American manufacturer survey about anticipated


marketing budgets in 2006. Statistically significant findings indicated that nearly two-thirds (64%) of the manufacturers surveyed anticipate a dramatic increase in PR budgets of 50% above 2005 levels; travel, print advertising, tradeshow exhibiting, and direct mail each revealed a 30% decrease in 2006 marketing versus 2005.

Schmidt also noted, "With almost nine out of ten manufacturers employing less than fifty employees, tight margins, global competitiveness, and enticing spending alternatives, PR is often relegated to the "back burner."

Cutler developed the PR Advantage Affinity program for manufacturing associations' members. TR Cutler suggested that, "Due to our leadership role in the manufacturing public relations arena, we have decided to introduce a program that will allow manufacturing associations to offer their members deeply discounted PR services starting in September 2005. There is no cost for the manufacturing associations to participate in the program and offer these deeply discounted PR services to their members."

TR Cutler 954-486-7562 www.trcutlerinc.com trcutler@trcutlerinc.com

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