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Effective Marketing Strategies That Don't Break the Bank
Every start-up business goes through phases of needing to try something different to increase their exposure and bring in new clients. Even established businesses need to revisit their marketing strategies every once in a while to help bring in new...
Finding A Safe Marketing Medium
You’re business is surviving the current economic challenges and you've realized a profit. Now you want to invest your new found profits in new marketing ventures to get to the next level. Two words...BE CAREFUL! Be very careful! Many so-called...
How Does Internet Marketing Cut Steps from the Marketing Process?
Internet marketing can cut steps from the marketing process, save you time and money, increase your customer base, and help you to keep the customers you have. How? Consider this: No more waiting for the printer to produce your marketing material....
The Power of Viral Marketing
When I first heard of the term Viral Marketing I thought immediately of a virus. No, not the flu, a computer virus. I avoided viral marketing like the plaque. I’m sure many of you are doing the same thing. Every email labeled viral marketing got...
The Rich Jerk: a Marketing Odyssey - Part 4 - Man that was Easy!
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Website Owners: How to Get Sales and Marketing Help

Many people mistakenly believe putting up a website is marketing.

FACT: Websites need to be marketed so likely customers will visit them.

Many people mistakenly believe offering items on a website is sales.

FACT: You can have lots of traffic and still not make sales.

How will you build your website's sales? And what will you pay?

Assuming you have a good product, and a market exists for your product, you will need to add online sales and
marketing expertise to your webbusiness.

You have 3 options.

1. Hire a full-time Internet Sales Marketing Director.

Description: He or she understands how to attract and keep customers. Manages budgets and people, sets goals and
evaluates performance.

Pros: Knows how to build sales. Can have industry-specific experience and contacts, which may give your firm an
advantage. The best will have extensive online sales marketing experience.

Cons: A huge investment, which makes this option only available to larger firms.

Cost: It varies by experience and where your business is located. According to Salary.com, a sales and marketing
director position can command $96,000/year in Chicago, $107,000/year in Boston and $103,000/year in San Diego.

2. Contract with an online sales marketing specialist.

Description: These consultants have built up web-specific selling expertise. He or she is fully versed in attracting potential customers and converting them into buyers. Can
develop a sales and marketing plan, prepare budgets, implement the plan and adjust it as needed.

Pros: Should be able to tell you how to get the most impact for your marketing dollars. Will first determine what needs to be done, then is connected to the copywriters, webdesigners, search engine specialists and the


necessary online tools.

Cons: May only be experienced in one area. For example, he may only be experienced in search engine placement
and unaware of other tactics that would work especially well for your particular business.

Cost: Prices vary depending on the consultant and the size of your website. You can have a website tuneup done starting at a few hundred dollars.

3. Do-it-yourself
Description: You can help yourself to free resources online or you can buy a book. The two top-sellers are the ebook
Make Your Site Sale by Ken Evoy, and the 2-binder set, The Internet Marketing Course by Corey Rudl. There are also books available focused on search engines positioning,
copywriting, traffic-building and more. A list of links to these resources is available at
http://www.jawdrop.com/resources.html

Pros: Inexpensive and fast access to information from people who are succeeding at selling online. Many times these books contain specific info and lots of examples.

Cons: Even if you read the materials completely, the next challenge is implementation and accurate evaluation of the results. For example, a website owner may try a pay-per-click ad. If it fails to build sales, he may think
"pay-per-clicks don't work", when an expert may see that it was the ad itself that failed, or that the ad pulled traffic but the website itself is hindering sales.

Cost: $0 - $397 plus time to get up to speed.

To get sales and marketing expertise, you can spend nothing to over a hundred thousand dollars.

Sales and marketing help for your website is out there. Reach out and get some now.

About the Author

Raynay Valles is an online marketer who turns non-performing websites into websites that sell. Email her now at rvalles@jawdrop.com or visit http://www.jawdrop.com

 

KnowThis: For Marketing, Market Research, Internet Marketing ...
KnowThis.com offers a wealth of information, forums, and resources for professionals, academics and students in traditional and internet marketing, ...
www.knowthis.com
 
Marketing - Wikipedia, the free encyclopedia
Marketers depend on marketing research, both formal and informal, ... The next big thing is a concept in marketing that refers to a product or idea that ...
en.wikipedia.org
 
Marketing - Marketing Strategy - Marketing Plan - Marketing ...
Learn about marketing careers, the stages of developing a marketing plan, how to begin marketing research, create a marketing strategy, and how to market ...
marketing.about.com
 
Marketing.org - Home of the Business Marketing Association
Serves the professional, educational and career development needs of business-to-business marketers.
www.marketing.org
 
Welcome - American Marketing Association - www.marketingpower.com
Dedicated to serving the educational and professional needs of marketing executives.
www.marketingpower.com
 
Advertising, Marketing, Media and PR News - Brand Republic
Find the latest Advertising, Marketing, Media and PR news from Brand Republic, the online resource for up to the minute advertising and marketing news and ...
www.brandrepublic.com
 
Marketing Magazine - Marketing News - Brand Republic
Marketing Magazine - Marketing News - Brand Republic.
www.brandrepublic.com
 
Marketing (Canada)
Offers a Canadian source of news and articles on marketing, advertising and media.
www.marketingmag.ca
 
BidVertiser - Pay Per Click Advertising On Sites Of Your Choice.
Pay per click advertising - online advertising directly on sites of your choice, internet marketing solution for online advertisers.
www.bidvertiser.com
 
Online Behavioral Contextual Advertising and Marketing.
Promote your business with today's most effective online advertising technology, contextual advertising at a cost effective metric of CPC, PPC, CPM or CPV.
www.clicksor.com
 
Sales Jobs / Marketing Jobs / Advertising Jobs - MarketingJobs.com
Employment site for marketing and sales professionals.
www.marketingjobs.com
 
The Chartered Institute of Marketing
The Chartered Institute of Marketing is the world's largest international marketing professional body and helps with career support and information ...
www.cim.co.uk
 
Marketing: See what people are saying right now on Technorati
See all blog posts tagged with marketing on Technorati.
www.technorati.com
 
Marketing Profs - Marketing Concepts and Strategies: Expert ...
Marketing knowhow from professionals. Newsletter, articles and how-to's.
www.marketingprofs.com
 
Guerrilla Marketing Online - The Official Site
Guerrilla Marketing Online is anonline magazine for small business, entrepreneurs, sales people and marketers of all kinds.
www.gmarketing.com
 
Business Marketing - Small Business Marketing
Business marketing - Read everything your need to know about small business marketing.
www.entrepreneur.com
 
All About Marketing
Adapted from Field Guide to Nonprofit Program Design, Marketing and Evaluation ... Inbound Marketing Includes Market Research to Find Out: ...
www.managementhelp.org
 
Pages tagged with "marketing" on del.icio.us
USA Network Announces a NASHVILLE STAR Marketing Partnership With ... - Yahoo! ... Direct Marketing Association: Telephone, Mail & Internet Marketing ...
del.icio.us
 
ClickZ Internet Marketing Solutions for Marketers
Includes columns with commentary and analysis on a wide variety of internet marketing subjects ranging from B2B marketing to search engine marketing.
www.clickz.com
 
Direct Marketing Association: Telephone, Mail & Internet Marketing
Trade association for users and suppliers in the direct, database and interactive marketing fields, offering seminars and resources, and lobbying for ...
www.the-dma.org
 
 

 
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