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Informative Articles

Creating a Postcard Marketing System
No doubt about it, creating nice postcards and sending them out to an appreciative audience is a lot of fun. But treating your postcard marketing efforts that way probably won't grow your business. Your cards will grow your business when you...
Internet Marketing Is Like A Roller Coaster Ride
Personally I don't like roller coasters. I'm afraid while riding on one, I'll discover I have an undiagnosed heart condition. I was brought up Southern and nice Southern ladies DO NOT have heart attacks in public. The only exception might be if ...
Pay-per-Click Marketing Copy: Tactics to Avoid
The marketing message you send will influence who clicks on your PPC ad and why they click. Your goal in writing ad copy should be to put yourself in the mind of the searcher and present an ad that will give them the information they need to make an...
SIX Trade Show Marketing Mistakes and How to Avoid Them
Six Trade Show Marketing Mistakes and How to Avoid Them. Trade Show Marketing has changed a lot in the past few years. As they say, there is the easy way and the hard way. I learned my trade show mistakes the hard (and expensive) way. I didn’t...
The 7 Step Challenge - Does Your Marketing Company Measure Up?
What makes you different? How do I know I will get value from your services? Why should I use your services, as opposed to someone else? These are questions that I get constantly. I am sure that in your business you get equivalent questions. This...
 
What are Your Thoughts on Marketing Re$earch?

I have always been a firm believer that there is never
one correct answer to a question. Some call that
argumentative, I call it Independent and Creative
Thought. I have also come to the conclusion over the
years that by feeding answers to a student, they will
ultimately starve. On the other hand by posing a
question, you teach them to think and in turn feed
their own thought and energies.

You will never get the right answers however, if you
don't know the right questions. So with this in mind, I
from time to time write an article, which is consists
of mostly questions! Questions covering a single
subject, which I hope will provoke you into independent
thought, thus creating productive output. Our topic is
what? Marketing Research!

Marketing Research is a very important step in the
evolution of your business. Without research, you have
no basis on which to answer even the most basic
questions; questions that you must answer if you truly
desire to successfully market your product or service.

1. Your Market.

A. Do you know whom your target market is?

B. Who are your current customers and do they fall
into your target market?

C. Are your current customers loyal to your product?
Why or Why not?

D. If not, how can your create a loyalty strategy?

E. What is the current size and geographic spread of
your target market?

F. What will it be in the future?

G. Will you be able to maintain a product and
company growth rate to match that of the projected
growth rate of your target market?

H. Is your product part of a trend market that has a
volatile base, which can collapse or increase
rapidly?

I. Are you prepared for this? How?

J. Do you have backend products or services?

2. Your Price.

A. Is your market price sensitive?

B. If so, how does


the price of your product or
service stack up against your competitors?

C. How are you justifying this price in accordance
with the "Price Curve" of your market?

D. Is there an obvious perceived value in having a
higher price?

E. How does your product Service and Support Pricing
compare to your competitors?

F. Do you offer "credit terms" to aid you in higher
pricing strategies?

G. How do you think your competitor(s) will react to
your pricing structures?

3. Your Competition.

A. Are you in or entering a market that is already
overrun with competition?

B. Have you prepared for this with a well-planned
strategy to overcome the over abundance of
competition?

C. What kind of companies make up your competition
and can you compete with them in this market?

D. Have you diligently analyzed your competitions
strengths and weaknesses?

E. Have you honestly analyzed yours?

Obviously these are not all the questions you need to
answer to successfully market your product. But if you
can answer the questions I've prepared here, you will
find that the answers to others will come more easily.
I hope that you have given these questions more than a
quick thought and haphazard answer. The old saying
"more is better" certainly applies here. The more data
you compile and apply to each question, the better.
Also, being the dyslexic-absent-minded professor type,
I have found that putting everything on paper makes it
clearer, easier to remember and I have it to look back
on when I need to refer to something I have long since
forgotten.

Good luck to you in your Marketing Ad-ventures!

About the Author

Wild Bill Montgomery
MakingProfit.com: Home of the "InfoZone"
Business & Marketing Article Archives and the
Hot Newsletter "The InfoZone Weekly Report"!

 

KnowThis: For Marketing, Market Research, Internet Marketing ...
KnowThis.com offers a wealth of information, forums, and resources for professionals, academics and students in traditional and internet marketing, ...
www.knowthis.com
 
Marketing - Wikipedia, the free encyclopedia
Marketers depend on marketing research, both formal and informal, ... The next big thing is a concept in marketing that refers to a product or idea that ...
en.wikipedia.org
 
Marketing - Marketing Strategy - Marketing Plan - Marketing ...
Learn about marketing careers, the stages of developing a marketing plan, how to begin marketing research, create a marketing strategy, and how to market ...
marketing.about.com
 
Marketing.org - Home of the Business Marketing Association
Serves the professional, educational and career development needs of business-to-business marketers.
www.marketing.org
 
Welcome - American Marketing Association - www.marketingpower.com
Dedicated to serving the educational and professional needs of marketing executives.
www.marketingpower.com
 
Advertising, Marketing, Media and PR News - Brand Republic
Find the latest Advertising, Marketing, Media and PR news from Brand Republic, the online resource for up to the minute advertising and marketing news and ...
www.brandrepublic.com
 
Marketing Magazine - Marketing News - Brand Republic
Marketing Magazine - Marketing News - Brand Republic.
www.brandrepublic.com
 
Marketing (Canada)
Offers a Canadian source of news and articles on marketing, advertising and media.
www.marketingmag.ca
 
BidVertiser - Pay Per Click Advertising On Sites Of Your Choice.
Pay per click advertising - online advertising directly on sites of your choice, internet marketing solution for online advertisers.
www.bidvertiser.com
 
Online Behavioral Contextual Advertising and Marketing.
Promote your business with today's most effective online advertising technology, contextual advertising at a cost effective metric of CPC, PPC, CPM or CPV.
www.clicksor.com
 
Sales Jobs / Marketing Jobs / Advertising Jobs - MarketingJobs.com
Employment site for marketing and sales professionals.
www.marketingjobs.com
 
The Chartered Institute of Marketing
The Chartered Institute of Marketing is the world's largest international marketing professional body and helps with career support and information ...
www.cim.co.uk
 
Marketing: See what people are saying right now on Technorati
See all blog posts tagged with marketing on Technorati.
www.technorati.com
 
Marketing Profs - Marketing Concepts and Strategies: Expert ...
Marketing knowhow from professionals. Newsletter, articles and how-to's.
www.marketingprofs.com
 
Guerrilla Marketing Online - The Official Site
Guerrilla Marketing Online is anonline magazine for small business, entrepreneurs, sales people and marketers of all kinds.
www.gmarketing.com
 
Business Marketing - Small Business Marketing
Business marketing - Read everything your need to know about small business marketing.
www.entrepreneur.com
 
All About Marketing
Adapted from Field Guide to Nonprofit Program Design, Marketing and Evaluation ... Inbound Marketing Includes Market Research to Find Out: ...
www.managementhelp.org
 
Pages tagged with "marketing" on del.icio.us
USA Network Announces a NASHVILLE STAR Marketing Partnership With ... - Yahoo! ... Direct Marketing Association: Telephone, Mail & Internet Marketing ...
del.icio.us
 
ClickZ Internet Marketing Solutions for Marketers
Includes columns with commentary and analysis on a wide variety of internet marketing subjects ranging from B2B marketing to search engine marketing.
www.clickz.com
 
Direct Marketing Association: Telephone, Mail & Internet Marketing
Trade association for users and suppliers in the direct, database and interactive marketing fields, offering seminars and resources, and lobbying for ...
www.the-dma.org
 
 

 
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