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Internet Marketing Idea: Publish an Ezine
Chances are if you surf the net much you have noticed that almost every website offers a free newsletter or ezine in some form or other. Wonder why someone would go to so much trouble to publish a newsletter and offer it for free? The answer is...
"KISS Marketing - the Basics"
Regardless of whether your business is a small Mom & Pop type atmosphere or a larger than life organization, your approaches and strategies must be of the highest caliber to reach your target audience. Professionalism is the key! Often there is a...
Of Habits, Focus and Success in Online Marketing
Of Habits, Focus and Success in Online Marketing
by Ed Duvall
"Ask not for whom the bell tolls, it tolls for thee".
- John Donne
The above literary quote may or may not be familiar
to you. Its' meaning - We are all mortal, and...
Selecting and Evaluating Keyphrases for Search Engine Marketing
Many businesses recognize that search engines can bring volumes of highly targeted prospects to their website, typically at a fraction of the cost of traditional marketing. Unfortunately, these same companies often overlook the most important part...
What the Heck Does Vincent van Gogh Have to do With Internet Marketing?
What the Heck Does Vincent van Gogh Have to do With Internet Marketing? Everything and Nothing! On my modest marketing web site I have a copy of a Vincent van Gogh portrait I created for a charity fund raiser some years back. It makes my main...
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What Did Richard Pryor Know About Marketing, That Most Business Owners Are Scared To Death About?
What Did Richard Pryor Know About Marketing, That Most Business
Owners Are Scared To Death About?
You may know exactly how much of a comic genius Richard Pryor
was, however few people are aware of what a marketing genius he
was too. Here's why:
Like many people, you probably remember watching Richard Pryor
on television and in the movies. Pryor was over-the-top, bold,
and outrageous, and he had the cojones to say whatever was on
his mind. Often times, all he was doing was simply entering the
conversation his audience was already having inside their own
minds, saying out loud, the thoughts they were already thinking
about, but were afraid to mention or discuss on their own.
America's top copywriter and direct-marketing consultant Craig
Garber (http://www.kingofcopy.com) says "Most business owners
could learn a lot about selling from Richard Pryor. Whether you
know it or not, he was a pure genius when it came to marketing,
and this is why he was so successful." Garber, who consistently
prods and encourages business-owners to use unconventional
"maverick marketing" methods, says here are just 5 of the many
things Pryor cleverly did, that you should be using as well:
1. He was controversial. Most advertising is nothing more than a
"big business card," and let's face it, do you really think
telling your prospects your name, phone number, and how long
you' ve been in business, sets you apart from your competition,
or gives them enough of a reason to lie awake in bed at night,
thinking you might be the solution to their problems? You don't
need to look any further than the results of your marketing, to
get the answer to this one. Don't bet the farm on conventional
wisdom -- going against the grain is your ticket to success in
marketing, and in life.
2. Pryor consistently talked about personal events going on in
his life. And since by nature, people are curious and
voyeuristic -- that's why Reality TV is so popular -- your
prospects would be thrilled to hear what's going on "behind the
closed doors" of your life, especially if you can make it
exciting and fun for them.
3. Along these same lines, Pryor certainly wasn't afraid to
expose and make fun of his own
weaknesses. And as a marketer,
one of the smartest things you can do is bring up any objections
to, or weaknesses in your own product or service ahead of time,
and deal with these things up-front. Think about it, if you've
already handled your prospect's concerns, not only are you
eliminating critical selling obstacles, but you're also building
trust by letting them know you're only human, just like they are.
4. Pryor was funny and entertaining! Thoreau once said "Most men
lead lives of quiet desperation," and this applies to your
prospects as well. They're overwhelmed with too many things to
do and not enough time to do them in, and if you can regularly
be the bright ray of sunshine in their lives, they'll LOVE
hearing from you and they'll show you their appreciation by
buying more, and by buying more often.
5. Most important of all, Pryor was REAL. And in today's
day-and-age, when your prospects are getting hit six-ways-till
Sunday with all sorts of hype and sensationalized B.S. -- coming
along with a dose of reality and a no-nonsense style, makes YOU
a refreshing slice of life your clients will gobble up, again
and again.
Listen, insanity is doing the same thing over-and-over again and
expecting different results. And when it comes to selling, truer
words were never spoken. So if you want to keep getting the same
awful results from your marketing, then keep doing the same
things you're doing. But if you want to uncover how to simply
explode your sales, in addition to discovering much much more
about how to use compelling and eye-opening sales copy and
marketing savvy to consistently get your prospects to buy, then
you want to consider using the same methods Pryor used, to get
the same kind of outstanding results.
About the author:
If you want to know how to consistently attract a steady stream
of fresh new prospects, who are pre-qualified, eager, and
excited about buying from you, then Craig Garber -- recognized
by his peers as America's Top Direct-Response Copywriter -- can
show you exactly how to do this, step-by-step. Garber's written
winning promotions across a HUGE variety of industries and you
can see them all for yourself on his website at
http://www.kingofcopy.com
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KnowThis: For Marketing, Market Research, Internet Marketing ... |
KnowThis.com offers a wealth of information, forums, and resources for professionals, academics and students in traditional and internet marketing, ... |
www.knowthis.com |
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Marketing - Wikipedia, the free encyclopedia |
Marketers depend on marketing research, both formal and informal, ... The next big thing is a concept in marketing that refers to a product or idea that ... |
en.wikipedia.org |
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Marketing - Marketing Strategy - Marketing Plan - Marketing ... |
Learn about marketing careers, the stages of developing a marketing plan, how to begin marketing research, create a marketing strategy, and how to market ... |
marketing.about.com |
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Marketing.org - Home of the Business Marketing Association |
Serves the professional, educational and career development needs of business-to-business marketers. |
www.marketing.org |
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Welcome - American Marketing Association - www.marketingpower.com |
Dedicated to serving the educational and professional needs of marketing executives. |
www.marketingpower.com |
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Advertising, Marketing, Media and PR News - Brand Republic |
Find the latest Advertising, Marketing, Media and PR news from Brand Republic, the online resource for up to the minute advertising and marketing news and ... |
www.brandrepublic.com |
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Marketing Magazine - Marketing News - Brand Republic |
Marketing Magazine - Marketing News - Brand Republic. |
www.brandrepublic.com |
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Marketing (Canada) |
Offers a Canadian source of news and articles on marketing, advertising and media. |
www.marketingmag.ca |
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BidVertiser - Pay Per Click Advertising On Sites Of Your Choice. |
Pay per click advertising - online advertising directly on sites of your choice, internet marketing solution for online advertisers. |
www.bidvertiser.com |
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Online Behavioral Contextual Advertising and Marketing. |
Promote your business with today's most effective online advertising technology, contextual advertising at a cost effective metric of CPC, PPC, CPM or CPV. |
www.clicksor.com |
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Sales Jobs / Marketing Jobs / Advertising Jobs - MarketingJobs.com |
Employment site for marketing and sales professionals. |
www.marketingjobs.com |
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The Chartered Institute of Marketing |
The Chartered Institute of Marketing is the world's largest international marketing professional body and helps with career support and information ... |
www.cim.co.uk |
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Marketing: See what people are saying right now on Technorati |
See all blog posts tagged with marketing on Technorati. |
www.technorati.com |
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Marketing Profs - Marketing Concepts and Strategies: Expert ... |
Marketing knowhow from professionals. Newsletter, articles and how-to's. |
www.marketingprofs.com |
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Guerrilla Marketing Online - The Official Site |
Guerrilla Marketing Online is anonline magazine for small business, entrepreneurs, sales people and marketers of all kinds. |
www.gmarketing.com |
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Business Marketing - Small Business Marketing |
Business marketing - Read everything your need to know about small business marketing. |
www.entrepreneur.com |
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All About Marketing |
Adapted from Field Guide to Nonprofit Program Design, Marketing and Evaluation ... Inbound Marketing Includes Market Research to Find Out: ... |
www.managementhelp.org |
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Pages tagged with "marketing" on del.icio.us |
USA Network Announces a NASHVILLE STAR Marketing Partnership With ... - Yahoo! ... Direct Marketing Association: Telephone, Mail & Internet Marketing ... |
del.icio.us |
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ClickZ Internet Marketing Solutions for Marketers |
Includes columns with commentary and analysis on a wide variety of internet marketing subjects ranging from B2B marketing to search engine marketing. |
www.clickz.com |
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Direct Marketing Association: Telephone, Mail & Internet Marketing |
Trade association for users and suppliers in the direct, database and interactive marketing fields, offering seminars and resources, and lobbying for ... |
www.the-dma.org |
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