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Financial Planners, Why Advertise When Free Publicity and Marketing Is Better?
Commit this to memory, please: To get in the media, being good is good enough. You don’t need to be perfect, or even the best in your profession. There’s no elaborate entrance exam or competition to determine who gets media coverage. The prize...
How To Get To The Top Of The Marketing Food Chain
Copyright 2004 Priya Shah http://www.PriyaShah.com Are you tired of living off handouts from big-name marketers, earning meager affiliate commissions? If you truly want to live and breathe the rarefied air of the super-marketers, what you need is...
Taking the Mystery out of Marketing
Knowing where to start to improve your marketing can be a bit of a mystery. Is it your marketing message, the places you advertise, your web site or what? By measuring the results or your marketing efforts and collecting feedback, you can...
"The BLACK HOLE Of Internet Marketing"
You can’t wait to get up in the morning to get on the computer. You devour ezines. You can’t learn enough in a day. When you’re not on the computer, your mind is composing headlines and ad copy; material for articles. Each evening you reluctantly...
Why Most Marketing Videos Don’t Work
Every now and then I will meet someone who has commissioned a marketing video that did not work for their company. It is a sad state of affairs and it is avoidable. Over the years, I have been given many failed corporate communications videos to...
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Why You Need a Marketing Plan
Being in direct sales can often give the feeling "I don't have to do much, just sell". It's true, you don't have to ship orders or create websites, or even design catalogs (even though we recommend it sometimes). Your job as the rep is to direct customers to products, that's it. The fact is, to 'sell' the product is the hardest part.
Because "just selling" is more complicated than it seems, it's important to you to have a marketing plan. First of course you will need to set goals, so you know where you want to be by a set time. The next part is deciding on how to get there.
A marketing plan should include the following:
- What types of marketing ideas you plan to use
This would be ideas such as purchasing ads, hosting parties online and offline, networking, having your own newsletter, etc.
- Why you want to use these forms of marketing
Of course our main objective is to gain more sales, right? Dig a little deeper on these different forms of marketing to really see WHY you are going to use these forms. You may want to host an offline party to not only make sales, but to book more shows. You want a newsletter to keep
customers informed of new products and specials, to convince them to buy.
- How you are going to follow through on the ideas
Just having them down on paper doesn't do you much good. If you want to have several online parties, write down how you plan to pull in visitors. If you want to use a newsletter (highly recommended), write down how you plan to gain subscribers and what will go into your newsletter.
- Schedules
Don't overwhelm yourself - make a schedule of what type of promotion you'll be using first. If you want to have an online party, start your newsletter first. While I know you want to have that party, it's important to do other things first so you are ready and have the best attendance possible.
Don't skip this important step to succeeding with your company! Even though you are "just selling", having a marketing plan can make it much easier to do your job.
About the Author
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About the Authors: Kara Kelso & Anita DeFrank are two busy wahms, and the owners of Direct Sales Helpers. For more Direct Sales Success Tips, visit: http://www.directsaleshelpers.com/newsletter.html
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