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Email Marketing Lesson: Did Your Email Message Grab My Attention?
I have an interesting morning work routine. It's sort of like a game really. I call it - "which Email Marketing messages will I read today and which Email Marketing messages will I delete without reading?" or Did Your Email Message Grab My...
HOW TO MAKE MONEY WITH FREE VIRAL MARKETING
7 FREE easy steps to build a massive viral email list or obtain millions of website hits guaranteed! This is a very easy way to get your viral marketing campaign pumping out massive traffic for FREE. You could spend hours reading articles to get...
Marketing Objectives for Your Web Site
Do you have marketing objectives for your Web site? With objectives to help overcome your main online challenges you can work smarter, not harder. Think of your Web site objective as the "big picture". It is the basis for a marketing plan and, in...
Publicity: Marketing-Minded Financial Planners, Take a Reporter to Lunch
Sometimes a phone call isn't intimate or long enough to convey all the information you have for a reporter. Two examples would be: if you have a dozen or so story ideas, or if you'd like to explain an extremely complex financial concept or strategy...
Use Photos as Part of your Marketing Arsenal
Photos should be important parts of your marketing. The photos are useful - to document your offers - to achieve positive acceptance of what you are displaying - to function as eye catchers - to bring the buyers in a general positive mood...
 
Your Marketing Mantra for 2003

There's a 15-word marketing mantra that's covered in Marketing 101, that you need to know. It's: By the time you're sick of it, the public is just beginning to get it.

HOW THIS WORKS

I was in marketing for years before becoming a coach, and went through this process many times.

At a church I marketed, we started a campaign to educate the congregation about the concept of stewardship, as a way to raise donations, but also stewardship in terms of oceans, forests, intelligence, and other "free" gifts.

Every week for 104 weeks I wrote a lead article about stewardship. It was a challenge to make it new. Some mornings I would put my head down on the computer in desperation, I was so bored with the whole topic myself.

After about 9 months, donations began to increase, and continued to climb steadily. Nine months, you'll find, is a "magic timeframe" in bringing ideas to birth, as it is in human life!

This is one reason why you have to trust your own marketing, and/or your marketing coach, and stay on-task. Things germinate for months and then "suddenly " happen, like the C&W singer who becomes an "overnight sensation" after waiting tables and knocking on doors for 15 years. Most stars have a story to tell like that.

There's always hard work and determination behind the "instant successes."

With marketing, you come up with one clear concept you want to get across - branding if you will - and then you hammer away at it, over and over.

ANOTHER EXAMPLE

When I was the Fundraiser for a homeless shelter, the message we wanted to get across was that when you volunteered or gave money, there were great benefits to you as well.

Over and over the same message went out. Taglines, slogans, articles, demonstrative photos, testimonials.

After that same period, things began to happen. Volunteerism went up, donations went up. The message had come across.

EMOTIONAL INTELLIGENCE

Now as a coach, I set out to brand myself as The EQ Coach. After writing articles about it for over a year, "suddenly" it's popped. People are emailing me to find about it, to license products, and to get coaching.

At the same time, the field is becoming known to the general public. 18 months ago, I sent a press release about EQ and the reporter wrote back and wanted to know what on earth that meant. He'd never heard of it. Since then, there have been new books released, new research, a noted movie producer started an educational foundation based on EQ, and it appears regularly on the Internet, radio, etc.

Part of emotional intelligence is Optimism, and you'll recall a recent segment on the national news about the health benefits of Optimism from lead researcher, Martin Seligman,


Ph.D.

THIS WAY, THAT WAY

Here's how I worked it for branding. I've written hundreds of
Internet articles about EQ from every conceivable standpoint, and there will be more coming. I'm not sick of the field, it's too exciting, too important and too helpful, but I constantly have to wrack my brain to come up with new "slants."

Here are some examples of articles I've written about emotional
intelligence.

1. Writing for the Internet with Emotional Intelligence
2. Use Your Emotional Intelligence for a Better Valentine's
Day
3. How to Market Using Your Emotional Intelligence
4. Get Promotions By Using Your EQ, Not Your IQ
5. Is EQ 7 Times More Important to Your Success and Happiness Than IQ?
6. Emotional Intelligence - the Key to Personal and Professional Development
7. Use Your EQ to Make More Money
8. Have an Emotionally Intelligent Christmas This Year
9. Make Your Resolutions Using Your EQ and Watch Them Work for a Change
10. What Makes a Good Manager? Emotional Intelligence.
11. Are You an Early-Adopter? Then EQ is For You.

ANGLES

Whatever it is you're promoting consider it from as many angles as you can, and keep hammering away at it. Remember to look ahead; if it's January now, you should be thinking of upcoming events like Valentine's Day, tax time, spring, and Easter. Here are some ideas:

*Holidays - if you run a plant nursery, feature a heart-shaped topiary for Valentine's Day; if you're a relationship coach, tell people how to get along at the family Christmas dinner
*Current events - Bring a national news event into your hometown, and into your field. If there's an announcement about a major movie star going into rehab again, and you're a therapist, alert the press you're available to comment locally, write some articles on the problem on the Internet, post something on your website
*Important times - Tax time is an example. If you're a business coach, for instance, start in January to promote your services by writing about what's on everyone's mind.
*Applications - Make what you sell or provide apply to common problems. Say you sell perfume. Everyone's unemployed now, so write an article about perfume in general at work, or for job interviews - what's appropriate, what isn't.

Your job in marketing is never over, and it's your job to take "the same old thing" and make it new and fresh.

"By the time you're sick of it, the public is just beginning to get it," and what a happy day it is when they "get it" and it's you, your services and products!

About the Author

Susan Dunn helps clients market on the Internet and offers an article-writing service. www.webstrategies.cc/articles.htm or mailto:sdunn@susandunn.cc.

 

KnowThis: For Marketing, Market Research, Internet Marketing ...
KnowThis.com offers a wealth of information, forums, and resources for professionals, academics and students in traditional and internet marketing, ...
www.knowthis.com
 
Marketing - Wikipedia, the free encyclopedia
Marketers depend on marketing research, both formal and informal, ... The next big thing is a concept in marketing that refers to a product or idea that ...
en.wikipedia.org
 
Marketing - Marketing Strategy - Marketing Plan - Marketing ...
Learn about marketing careers, the stages of developing a marketing plan, how to begin marketing research, create a marketing strategy, and how to market ...
marketing.about.com
 
Marketing.org - Home of the Business Marketing Association
Serves the professional, educational and career development needs of business-to-business marketers.
www.marketing.org
 
Welcome - American Marketing Association - www.marketingpower.com
Dedicated to serving the educational and professional needs of marketing executives.
www.marketingpower.com
 
Advertising, Marketing, Media and PR News - Brand Republic
Find the latest Advertising, Marketing, Media and PR news from Brand Republic, the online resource for up to the minute advertising and marketing news and ...
www.brandrepublic.com
 
Marketing Magazine - Marketing News - Brand Republic
Marketing Magazine - Marketing News - Brand Republic.
www.brandrepublic.com
 
Marketing (Canada)
Offers a Canadian source of news and articles on marketing, advertising and media.
www.marketingmag.ca
 
BidVertiser - Pay Per Click Advertising On Sites Of Your Choice.
Pay per click advertising - online advertising directly on sites of your choice, internet marketing solution for online advertisers.
www.bidvertiser.com
 
Online Behavioral Contextual Advertising and Marketing.
Promote your business with today's most effective online advertising technology, contextual advertising at a cost effective metric of CPC, PPC, CPM or CPV.
www.clicksor.com
 
Sales Jobs / Marketing Jobs / Advertising Jobs - MarketingJobs.com
Employment site for marketing and sales professionals.
www.marketingjobs.com
 
The Chartered Institute of Marketing
The Chartered Institute of Marketing is the world's largest international marketing professional body and helps with career support and information ...
www.cim.co.uk
 
Marketing: See what people are saying right now on Technorati
See all blog posts tagged with marketing on Technorati.
www.technorati.com
 
Marketing Profs - Marketing Concepts and Strategies: Expert ...
Marketing knowhow from professionals. Newsletter, articles and how-to's.
www.marketingprofs.com
 
Guerrilla Marketing Online - The Official Site
Guerrilla Marketing Online is anonline magazine for small business, entrepreneurs, sales people and marketers of all kinds.
www.gmarketing.com
 
Business Marketing - Small Business Marketing
Business marketing - Read everything your need to know about small business marketing.
www.entrepreneur.com
 
All About Marketing
Adapted from Field Guide to Nonprofit Program Design, Marketing and Evaluation ... Inbound Marketing Includes Market Research to Find Out: ...
www.managementhelp.org
 
Pages tagged with "marketing" on del.icio.us
USA Network Announces a NASHVILLE STAR Marketing Partnership With ... - Yahoo! ... Direct Marketing Association: Telephone, Mail & Internet Marketing ...
del.icio.us
 
ClickZ Internet Marketing Solutions for Marketers
Includes columns with commentary and analysis on a wide variety of internet marketing subjects ranging from B2B marketing to search engine marketing.
www.clickz.com
 
Direct Marketing Association: Telephone, Mail & Internet Marketing
Trade association for users and suppliers in the direct, database and interactive marketing fields, offering seminars and resources, and lobbying for ...
www.the-dma.org
 
 

 
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