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Blood Pressure Medications: A Concise Guide
High blood pressure is unfortunately something that most people
have to deal with as they age. This is especially true for the
average person in the western part of the world. The national
average for high blood pressure is approximately 24% in...
Dirty White Boy! (MHM-Mental Health Matters!)
What exactly do I mean by the name of this chapter? What I mean
is this, when you don't have any money because you are on social
security you are frowned upon and looked down upon, hey let's
face it when you are this low, you never take a shower...
Irritable Bowel Syndrome: Simple Self-Help Tips
If you have been diagnosed with irritable bowel syndrome (IBS), you will know how difficult it is to treat. Doctors can be dismissive of IBS symptoms such as diarrhea, constipation and bloating, and when treatment is offered it may only help for...
Walk off the Cholesterol and Increase Cognitive memory
If you hear a little voice inside say, "Go for a walk," that might be your brain telling you what it needs. I've just come across two new studies that reveal how the simple act of taking a walk each day may offer significant protection from ...
What Are Your Wellness Needs?
As we go about our busy lives, our wellness needs doesn't often
come to mind. In fact, probably until you read the title of this
article, it never even crossed your mind. But even when we are
well, we have needs that help us to sustain that...
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Chains aggressively wooing the fairer sex
Suppliers of medicines are unanimous that women's health has
been ignored until recently. However, effort seems to be made to
deal with this situation. "The majority of [drug store] shoppers
are women and always has been," said Jon Fiume, vice president
of retail operations and natural products of Ritzman Pharmacies.
"Certainly, there's been some different approaches to packaging
and things of that sort to attract the [female] shopper in a
stronger way than before."
Drugstores and food chains with strong pharmacy businesses, have
made inroads in dealing with women's health. This resulted in
better availability of literature. Moreover, pharmacists are
better-informed to answer customer questions.
Others decided to provide better access to women's
health-related products and information in their stores. CVS,
for example, has introduced a series of in-store initiatives
aimed at creating a more female-friendly shopping environment.
CVS has recently started to develop a redesigned beauty care
department. The set was moved to the front of its stores and a
special display unit, Healthy Women, was used as a "window" into
more traditional health care, leading the customer from beauty
into the OTC quadrant of the store. Such actions as introducing
a "look-good/feel-good" marketing strategy, the Healthy Women
set showcases beauty care, natural health and more
conventional
OTC products, grouped together to reflect a particular issue in
women's health. It is changed every two months. Currently, CVS
Healthy Women is concentrated on breast cancer awareness.
But such actions are not necessarily aimed at attracting more
women into the drugstore. Frankly speaking, it could be very
difficult due to the fact that 75%-80%of all drugstore customers
are women. The real problem is to drive up the total
marketbasket of those female shoppers. "If you support [a
dedicated section] with cross-merchandising and educational
[materials] ... you'll get multiple purchases," said Bayer
Consumer Care marketing director for nutritionals Michaela
Griggs.
Ritzman takes more of a detailed approach to promote women's
health. The chain has created dedicated supplement sections to
focus on heart
health, bone health, osteoporosis, PMS and menopause. But
Ritzman promotes other more traditional OTC women's
health-related items, such as OTC menstrual pain medications,
migraine-indicated analgesics and therapeutic hand lotions in
line with its other Pain relief and skin care offerings. "Thanks
to this, women are more likely to shop the entire store looking
for specific products rather than perusing just one specific
section" Fiume said.
About the author:
None
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