Search
Related Links

 

 

Informative Articles

5 Keys to Better Sleep
Do you have trouble getting a good night's sleep? What you are about to read may make a huge difference to your future health! Being well rested is essential to our wellbeing and is a major key in living an energetic lifestyle. Here are some...

6 easy techniques to cope with night shift work -without any expensive doctors or medicine!
People working the night shift poses a huge challenge for their sleeping system, because of the improper light exposure/ activity levels. The exposure to light sets our body temperature rhythm and controls our melatonin levels. If you work a night...

Betony The Healing Herb
Stachys officinalis common names: Betony, Synonyms and Common names: Betonica officinalis, Stachys officinalis, Bishopswort, lousewort, purple betony Evergreen Perennial Ht: 2' - 3' Wood Betony is a hardy perennial that likes full sun to...

The Challenge of Aging
Growing older is challenging enough, but trying to get a handle on medical breakthroughs that might actually improve our lives, breakthroughs that might even save our lives is overwhelming. Never mind the hundreds of press releases that churn out of...

Truth and Lies about Menopause Herbs
Menopause Herbs Don't Work? by Brian Benjamin Carter A couple years ago, a study of herbs and other natural remedies for menopause got a lot of press. Particularly of note were its assertions that black cohosh is the only herb shown to help in...

 
Chains aggressively wooing the fairer sex

Suppliers of medicines are unanimous that women's health has been ignored until recently. However, effort seems to be made to deal with this situation. "The majority of [drug store] shoppers are women and always has been," said Jon Fiume, vice president of retail operations and natural products of Ritzman Pharmacies. "Certainly, there's been some different approaches to packaging and things of that sort to attract the [female] shopper in a stronger way than before."

Drugstores and food chains with strong pharmacy businesses, have made inroads in dealing with women's health. This resulted in better availability of literature. Moreover, pharmacists are better-informed to answer customer questions.

Others decided to provide better access to women's health-related products and information in their stores. CVS, for example, has introduced a series of in-store initiatives aimed at creating a more female-friendly shopping environment. CVS has recently started to develop a redesigned beauty care department. The set was moved to the front of its stores and a special display unit, Healthy Women, was used as a "window" into more traditional health care, leading the customer from beauty into the OTC quadrant of the store. Such actions as introducing a "look-good/feel-good" marketing strategy, the Healthy Women set showcases beauty care, natural health and more


conventional OTC products, grouped together to reflect a particular issue in women's health. It is changed every two months. Currently, CVS Healthy Women is concentrated on breast cancer awareness.

But such actions are not necessarily aimed at attracting more women into the drugstore. Frankly speaking, it could be very difficult due to the fact that 75%-80%of all drugstore customers are women. The real problem is to drive up the total marketbasket of those female shoppers. "If you support [a dedicated section] with cross-merchandising and educational [materials] ... you'll get multiple purchases," said Bayer Consumer Care marketing director for nutritionals Michaela Griggs.

Ritzman takes more of a detailed approach to promote women's health. The chain has created dedicated supplement sections to focus on heart health, bone health, osteoporosis, PMS and menopause. But Ritzman promotes other more traditional OTC women's health-related items, such as OTC menstrual pain medications, migraine-indicated analgesics and therapeutic hand lotions in line with its other Pain relief and skin care offerings. "Thanks to this, women are more likely to shop the entire store looking for specific products rather than perusing just one specific section" Fiume said.

About the author:

None

 

National Library of Medicine - National Institutes of Health
Part of the National Institutes of Health, the National Library of Medicine offers access to health information for consumer, patient, and physicians ...
www.nlm.nih.gov
 
Health and Medical Information produced by doctors - MedicineNet.com
Doctor-produced health and medical information written for you to make informed decisions about your health concerns.
www.medicinenet.com
 
Medicine in the Yahoo! Directory
Collection of sites for health professionals, with sections on specific disciplines, organizations, continuing education, conferences, publications, ...
dir.yahoo.com
 
MedlinePlus Health Information from the National Library of Medicine
Health information from the National Library of Medicine. Easy access to Medline and Health topics, medical dictionaries, directories and publications.
medlineplus.gov
 
Medicine - Wikipedia, the free encyclopedia
Medicine is a branch of health science and the sector of public life ... The practice of medicine combines both science as the evidence base and art in the ...
en.wikipedia.org
 
Journal Home - Nature Medicine
Nature Medicine has a vacancy for a Locum Assistant Editor for six months. The position involves working in all aspects of the editorial process, ...
www.nature.com
 
The New England Journal of Medicine: Research & Review Articles on ...
The New England Journal of Medicine (NEJM) is a weekly general medical journal that publishes new medical research findings, review articles, and editorial ...
content.nejm.org
 
eMedicine Clinical Knowledge Base
eMedicine features up-to-date, searchable, peer-reviewed medical journals, online physician reference textbooks, and a full-text article database in 62 ...
www.emedicine.com
 
Open Directory - Health: Medicine
the entire directory, only in Health/Medicine. Top: Health: Medicine (11429). Description · Medical Specialties (4888); Surgery (2265) ...
dmoz.org
 
the www virtual library biosciences medicine
www.ohsu.edu/cliniweb/wwwvl/ - Similar pages
 
Medicine - home
Bimonthly journal covering the latest results in clinical investigation relevant to hospital and office practice.
www.md-journal.com
 
Institute of Medicine
The Institute of Medicine serves as adviser to the nation to improve health.
www.iom.edu
 
ScienceDaily: Health & Medicine News
Medical Research News. Health news on everything from cancer to nutrition. Full-text, images, updated daily.
www.sciencedaily.com
 
Google Directory - Health > Medicine
Search only in Medicine Search the Web. Medicine. Health > Medicine, Go to Directory Home. Categories. Alternative Medicine (6308) Basic Sciences (66) ...
www.google.com
 
the world wide web virtual library biosciences medicine
www.mcb.harvard.edu/biopages/medicine.html - Similar pages
 
PLoS Medicine - A Peer-Reviewed Open-Access Journal
PLoS Medicine is a peer-reviewed, international, open-access journal published ... Every issue of PLoS Medicine contains a selection of readers' responses. ...
medicine.plosjournals.org
 
Medicine On-Line - Medicine Online -The International Medical Journal
Medicine Online - independent and peer reviewed journal published by Priory Medical Journals - priory.com.
www.priory.com
 
Entrez PubMed
PubMed is a service of the US National Library of Medicine that includes over 16 million citations from MEDLINE and other life science journals for ...
www.ncbi.nlm.nih.gov
 
Stanford University School of Medicine
Home Page of the Stanford University School of Medicine.
med.stanford.edu
 
Medicine OnLine
Meds.com offers medical information and education on cancer (lung cancer, colon cancer, breast cancer, leukemia) and HIV / AIDS for patients, ...
www.meds.com