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Audio Recorders
Hi-tech telephone recorders for those times you wish you could
record both sides of a cell phone conversation. You can, a micro
cellular recorder today can record both side or your cell calls.
The telephone recorder can also be used in the home...
Employee Motivation Checklist - Ten Measures of Success
In the form of a simple easy to use checklist, you can score how well you are doing out of 10. Better still, ask them. It's like what they describe as a mini-360 o , where your people get the chance to give you feedback. Only here it is a lot...
Japan: A Tiny Leap Forward
Armed with a powerful microscope, Sumio Iijima aims to build a new world. He's a leading researcher in nanotechnology, the burgeoning field of creating new materials and devices by using atoms and molecules as building blocks. Working at NEC...
Time Management: How To Make Your Meetings More Productive
In most organizations, meetings are often the biggest time-wasters. With a bit of planning, it’s possible to both shorten the time spent in meetings and to make that time more productive. Here’s how.
* Let all participants know why you’re holding...
Turn Any Hobby Into A Part-time Business
If you are planning on beginning a business, your best bet is to start out part-time while you are still earning a full-time income at your present job. If you are like most people who are existing from payday to payday - you don't have a lot of...
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Avoiding Wired Mistakes
You can't do anything on the Internet that you can't do in real life, but the Net lets you do it faster and in view of global audiences. When you're doing somewhat great, that's good. When you're making a gigantic mistake, it's less good. From a consumer's perspective, here's some suggestions that would help induce me to reach for my credit card.
Guideline #1: Your Web site should compliment your real-life business. As an example, I offer you the story of the florist shop with the beautiful Web site. It was a couple of days before Christmas and I had left my shopping till the last minute. An Internet search revealed a florist shop situated in my friend's home community. The Web site was excellent. Fast download, well laid out, easily navigated. Their floral designs were pictured on the site, identified by code numbers and with pricing information clearly visible. Obviously, it was the work of a professional designer and obviously it was not done on the cheap. I was impressed. I copied the phone number and dialed up to place my order. Then things got sticky. The salesperson didn't know there was a Web site, had no idea what floral arrangement I was trying to order, or at what price. If you're going to the trouble of being on the Web, be sure that your sales personnel are giving a consistent message.
Guideline #2: Answer Your E-mail. If you are going to make your email address available to your customers, make sure that somebody answers the e-mail that you receive, and make sure that the person who does this is knowledgeable and able to communicate through that medium. Nothing will tick your customers off faster than sending an email that is ignored. And please note: the webmaster or the programmer in your organization is not usually the best person
to be handling your marketing material or fielding questions about your product. You've gone to a lot of trouble to attract potential customers. Try not to annoy them too much through ineffective email practices.
Guideline #3: The Price Is Not a Secret. I'll be honest. This practice annoys me a lot, and it has me mystified. It's the peculiar online sales tactic of making the customer work really hard to discover what something costs. You go to a Web site or you receive a piece of email promoting a particular product or service. However, no pricing information is available. It may not even be readily apparent that the item is for sale. You click your way through a big Web site, finally to locate pricing information in tiny print in an obscure corner. Sometimes there's just an invitation to phone them or to send an email for more information. I dunno…It seems to me the customer should not have to work really hard to buy something. However, I'm open to hearing opposing viewpoints. If someone out there knows of a good reason why it's best to avoid mentioning money when conducting e-commerce, I'd be pleased to hear what it is.
Guideline #4: Forget the Jargon. I received a press release that went like this: "Our remarkable new solution that promotes integrated data management of media content that will realize better return on investment (ROI), and that, in fact GISTICS has evaluated potential ROI to be as high as 16:1. (GISTICS, 1997) with general benefits …." Nuff said. If anyone understands what the devil they're selling, let me know.
About the Author
June Campbell, "How-to" Booklets, Guides, Templates, & eBooks -Business proposals -Business plans, -Joint Venture Contracts... More! Visit to Claim Your FREE GIFT! (http://www.nightcats.com)
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Java Mobile Cell Phone Games - A220 Mission 1 |
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Java Mobile Cell Phone Games - Alien War |
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Set up free mobile, cell phone alerts to stay connected with the news. Receive text message alerts when news happens on the WCAU Philadelphia, PA website. |
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