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A Cool Email Communication Tip
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You have permission to publish this article electronically or in print, free of charge, as long as the bylines are included. A courtesy copy of your publication would be appreciated. How to Start and Run a Landscape & Garden Maintenance Business...
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Finding A Manager
A very important person on your successful team is your manager.
Finding a good, responsible and reputable manager is not an easy
task. If you don't already have a manager, you may not need one.
Experience proves, however, that you can only go so far without
one. But how do you obtain a manager if you don't already have
one?
That's a tricky one. While I have a huge list in my book, "The
Indie Guide To Music, Marketing and Money" ISBN
978-0-9746229-4-1, you also need to get references. Once you
obtain a list of managers you want to talk to, that are also
interested in having a meeting with you, and here is a partial
list of questions you should ask a manager to find out if they
will be a good fit for your musical career.
* What style of music do you represent? * How big do you think
for your clients? * Do you consider and pursue corporate
sponsorships, etc.? * What territory do you cover? * How are you
paid - what is your percentage rate?
Before you can even question a manager, you'll probably have to
send them a press kit in order to get your first appointment. As
always, be sure to contact them prior to sending out packets.
Most unsolicited press kits either end up coming back unopened
or are simply thrown away.
If you find that you decide you want specific recommendations
for management, contact major record labels and ask the staff
who they use. That will help you determine who you should
contact for management. At least then you will be dealing with a
manager who already has a working relationship with a major
label and who can hopefully get you a contract. Most managers,
however, who are associated with major-labels, will not accept
submissions from anyone other than the record labels themselves
or high profile industry contacts.
That doesn't mean you shouldn't or can't contact the managers
the major labels recommended and pitch your music anyway.
Someone may say yes! (See Chapter 17, in "The Indie Guide To
Music, Marketing and Money" ISBN 978-0-9746229-4-1, for an
extensive list of managers that are on the lookout for acts as
well as additional questions and policy and procedures. In the
book, you will find names, addresses, phone numbers, fax numbers
and available email addresses for managers that were recommended
to us when researching this book by record labels, and by other
industry professionals. Most of the managers in our book accept
submissions from artists, but as with any manager, contact them
first.)
Most managers will take a percentage rate of any venues or money
they are involved in bringing in for you and your band. When
selecting a manager make sure your contract is very explicit on
this point. You should never pay your manager for income you
receive that you developed on your own. Make sure you are not
locked into a contract that will compensate them for money or
gigs they had nothing to do with negotiating for you.
Steer clear of anyone who asks for money up front or states
that they want a percentage of any and all money you earn. I
have spoken with some of the largest mangers and management
firms in the industry who stated this clearly is not
reputable
or ethical behavior for a manager. There are no legitimate
managers who ask for any money up front, or a monthly
retainer/salary. If they do, chances are they are trying to
start up their own business and don't have the level of
experience you need to succeed.
Asking for money up front is also a way of stating they do not
believe in you enough to take a risk. Why would you want to work
with anyone who does not believe in you? And, why should they
work for you if they are already getting paid, whether or not
they get work for you? The main point is managers only make
their money if they make you money. That should be motivation
enough for a manager.
Once your package is submitted to a manager, give them a few
weeks to review it before following up. When you do your own
personal follow-up, make sure you ask them what they thought of
your press kit. Ask them if they've listened to your CD. Your
follow-up can also provide an excellent opportunity for
constructive criticism on how you can make the improvements your
press kit or CD.
If both parties (you and they) decide you would like to work
with each other, you'll need to sign a contract. It is essential
that you get a lawyer involved at this point. You should never
sign any contract until you let an entertainment attorney who
has the expertise you need advise you.
The same rules apply to booking agencies, as do managers. Never
sign a contract until you have had your lawyer look it over and
examine it for any hidden clauses. Once I was given a contract
that actually stated the booking agent would receive 5% on any
and all money I earned, in addition to the 15% that the booking
agent would receive for any venues they procured for me. That
meant 5% of anything I earned, even if it had nothing to do with
music would go to them. Protect yourself. Read your contract
even before you hand it off to your attorney for review.
Finally, never sign an exclusive contract. If you sign an
exclusive contract, you will not be able to accept any gigs from
outside firms. It also means you will not be allowed to follow
through on any gigs that you negotiated yourself or already had
in place as standing gigs. If you sign an exclusive booking
contract you could also wind up with a booking agent who may not
even negotiate any work for you and your band. Then you're stuck.
There are only a few major booking agencies that will require
you to sign an exclusive contract. One is the William Morris
Agency. Their names will speaks for themselves. You can rest
assured that if you sign with on of these agencies your chances
are very high for getting work. If an unknown booking agency
requires you to sign an exclusive contract, just say NO!
Copyright 2005 Jaci Rae
About the author:
Jaci Rae is the #1 Best Selling author of "Winning Points with
the Woman in Your Life One Touchdown at a Time" ISBN 0974622907
and "The Indie Guide To Music, Marketing and Money" ISBN
097462294X as well as the host of the Jaci Rae show. To hear
Jaci's popular show, with some of the top behind the scenes as
well as famous bands go to: www.jacirae.com click on the weekly
show link.
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