|
|
Ask for the Business
3 Ways To Overcome pricing Challenges
How many times have you had a customer say to you; I’ve been shopping around and XYZ mortgage company can get me a better rate and won’t charge me any points.
well . . .
The lower rate might hold some...
Empathy 101: Ten Commandments Of Human Relations
These ten commandments of human relations aren't original to me,
and I don't know the source. At the same time, they don't go out
of style or out of date if you are in business. Everyone in your
business must imbue their efforts with these...
How to Become an Event Planner
Some of you may be wondering why learning How to Become a Party
and Event Planner would be of interest to anyone. But, if have
always dreamed of owning your own business and having the
freedom that comes along with it, then you will definitely...
Make Your Fortune in a Paper Business
The problem with some business ideas is their cost. To manufacture and market a product you have invented could cost you millions of dollars. The investment in machinery, buildings, inventory and other expenditures could bankrupt you before your...
The Little Things You Need To Know If You're Self-Employed
When I started my first business I was pretty naive. I thought I could just let people know about me and honest, sincere, intelligent people would use my services. Okay, you can stop laughing now. There are a million little things that you will...
|
|
|
|
|
|
|
|
Growing your Company in today's Chaotic Market!
I think we've all heard enough bad news to last us few months to last us several lifetimes! Our mantra for clients is "get over it" - cut your losses when where you can and focus on the basic building blocks to grow your business. Here are some fundamentals we recommend to any company that wants to survive and grow in this chaotic market:
1) Practice maniacal focus! Who is your customer, how do you reach them with your advertising, partners, channels and/or OEMs? If you can't readily identify these benchmarks, then you may need to take a hard look at look at your business structure, personnel, costs of good/services, etc. and rework your model.
2)Outsource and build virtuosity into your company. We tell clients to minimize fixed costs like the feudal barons of old – they kept a core group of fighters to man the garrison walls and hired (outsourced!) conscripts when the baron from the next door came calling at the castle gates with a legion of longbows behind him to exact tribute. Marketing, finance, HR, IT infrastructure, even product development or manufacturing can be easily outsourced to specialists who have levels of proficiency that you might not be able to afford if you tried to hire them full time.
3)Flex and tier your pricing creatively to minimize barriers to entry. If chaos is the order of the day (and we think it is) then make sure your pricing is tiered or structured so your clients can afford to try out your products and services – and be flexible in your negotiations and look for creative ways to bring new customers aboard.
4)Make your suppliers real business partners! Fed Ex and UPS are setting up shop in their customer's shipping docks to save valuable time and money and become active business partners. You may not have the clout of a Fortune 1K company/behemoth to leverage Fed Ex but you can ask your suppliers to extend terms, work with you on just in time delivery schedules or get creative with pricing, joint promotions, etc.
5)Ensure your marketing fundamentals are up to snuff! We see so many sloppy web sites that do not address the basic fundamentals of good site design, menus, UI, etc., brochures that are out of date, power point presentations that are barely legible, etc. – basic marketing principals should be addressed; i.e. integrate your color scheme and logo across all marcom materials (digital and traditional), reinforce your branding and positioning with clearly worded value propositions ("we save you X by doing
Y") and ensure your logo and tagline look professional and are used properly.
6)Create and deploy credible PR that isn't full of fluff; i.e. "market or cost leadership, best of breed technology, leading provider of …, high-performance, etc.; don't use terms any editor sees hundreds of times a day! Create PR that is original and truthful - you will stand out from the crowd much better.
7)It's truly a Global Market! Position your company so you can work with customers all over the world - if you don't have the resources or personnel (see two above) then partner with a local reseller, dealer or distributor who has an established presence in a country or market which you can't serve via your corp/home office.
8)Don't waste time chasing venture capital – fund your company creatively! Venture capitalists are busy today trying to save their existing portfolio of ".bombs" so don't waste a lot of your time contacting them! Be creative, talk to friends and family about investing or look to your suppliers to give you extended terms in exchange for a long-term contract, discounted parts, etc.
9)Leverage technology to help you grow your business. A good web site should answer questions for your customers, not leave them frustrated and confused – make sure you address fundamentals with an FAQ (Frequently Asked Questions), or even setup instant messaging via any number of chat technology providers so people can anonymously ask your sales or c/support personnel questions while they are on your web site.
10)Ignore marketing hype and concentrate on technology that really works. Tried surfing the web via your cell phone and finding a hot bistro in a new neighborhood recently? I hate to pick on this technology du jour, but it rates high on my "hypeometer" at this moment in time. There is a reason why opt-in e-mail advertising is the one of the best ways to reach a target market – its virtually instantaneous, is 24/7 in most cases, very targeted, provides global reach, and drum roll………it really works!
About the Author
Lee Traupel has 20 plus years of marketing experience He is the co- founder of a Northern California and Brussels Belgium based, privately held, Marketing Services and Software Company, Intelective Communications, Inc. http://www.intelective.com Intelective focuses exclusively on providing services to small to medium sized companies that need strategic and tactical marketing services. He can be reached at Lee@intelective.com
|
|
|
|
|
Compare Cell Phones & Service - Cingular, Sprint, T-Mobile ... |
Research, compare, and buy cellular phones and services. |
www.letstalk.com |
  |
Free T-Mobile Cell Phones and Other Wireless Deals |
Save on T-Mobile cell phones and plans. Compare deals to TMobile.com. 1-year T-Mobile plans available with popular phones. Or pick another wireless carrier. |
www.a1wireless.com |
  |
mobilecellphone.com |
www.mobilecellphone.com/ - 2k - Cached - Similar pages |
|
  |
Mobile Cell Phone Rental in Japan :: RentafoneJapan |
This page contains information on mobile cell phone rental in Japan and Korea - Japanese, Korea, and International GSM mobile cellular phone and mobile ... |
www.japanvisitor.com |
  |
Communications - Mobile-Cell-Phone Ezine Articles |
EzineArticles.com allows ezine or email list publishers to upload or download free expert content that can be used within email newsletters or websites. |
ezinearticles.com |
  |
Cell Phones and Service from Virgin Mobile |
Cellular Phones and Service from Virgin Mobile. Ringtones & downloads for your mobile phones, as well as cell phone accessories, prepaid cell phones, ... |
www.virginmobileusa.com |
  |
Mobile / Cell Phone Is Linked To Cancer, you need protection from ... |
Test your exposure levels to mobile / cell phone radiation and check if it's safe to carry a mobile phone! |
www.radar3.com |
  |
Repair4MobilePhone: Do-It-Yourself Mobile (Cellular) Phone ... |
Repair4MobilePhone: Do-It-Yourself Mobile (Cell) Phone Upgrading, Modding and Repairing · site map · search · Mobile (Cell) Phones | IrDA | BlueTooth ... |
repair4mobilephone.org |
  |
YouTube - New Apple iChat Mobile Cell phone |
New Apple iChat Mobile Cell phone 00:25. From: foxymcfox Views: 90457. << Now Playing ... New Apple iChat Mobile Cell phone *FAKE* 00:33. From: foxymcfox ... |
www.youtube.com |
  |
YouTube - New Apple iChat Mobile Cell phone *FAKE* |
... turned off or an old version of Macromedia's Flash Player. Get the latest flash player. This is a video response to New Apple iChat Mobile Cell phone ... |
www.youtube.com |
  |
Java Mobile Cell Phone Games - A220 Mission 1 |
An arcade style shoot em up game , Java Midlet for your Mobile / Cell Phone. Fly through mountains and cave systems eliminating multiple enemies before ... |
www.jpowered.com |
  |
Java Mobile Cell Phone Games - Alien War |
Alien War is an arcade style game , Java Midlet for your Mobile / Cell Phone. JPowered is a leading provider of Java Mobile Cell Phone Games. |
www.jpowered.com |
  |
Communications - Mobile Cell Phone |
Mobile Cell Phone Tips. Broadband-Internet, GPS, Mobile-Cell-Phone, Telecommunications, Satellite-TV, Satellite-Radio, VOIP, Video-Conferencing » View ... |
communications.smartads.info |
  |
Free mobile, cell phone and text news alerts - Philadelphia ... |
Set up free mobile, cell phone alerts to stay connected with the news. Receive text message alerts when news happens on the WCAU Philadelphia, PA website. |
www.nbc10.com |
  |
Buying a Virgin Mobile Cell Phone? Want $10 free airtime? |
I have some Kickback codes that I will e-mail you if you want that will give you $10 Extra in airtime when you activate your Virgin Mobile Cell phone. ... |
www.topix.net |
  |
Skype from Mobile Cell Phone |
Skype from Mobile Cell Phone,cell phone,cellular,mobile phone,skype,Skype as we already know is one of the most popular VoIP applications. |
blog.tmcnet.com |
  |
Yahoo! Answers - can you use a t-mobile cell phone with verizon ... |
3 answers - i want to get a t-mobile phone and use m verizon sim card. is that possible? if not can i use the t-mobile phone with a verizon plan? |
answers.yahoo.com |
  |
Compare Prices on Samsung X210 Mobile Cell Phone - ShopFerret ... |
Use ShopFerret to find the best stores and lowest prices for the Samsung X210 Mobile Cell Phone. |
www.shopferret.com.au |
  |
eBay: Custom Mobile Cell Phone Pay Per Click Website +Adsense ... |
Find Custom Mobile Cell Phone Pay Per Click Website +Adsense in the Business Industrial , Other Industries , Websites Businesses for Sale , Internet ... |
cgi.ebay.com |
  |
Tmobile |
Review Cell Phone: pad Samsung Trace T519 T-Mobile Cell Phone ... Paper Thin T-Mobile Cell Phone with 1.3 meagpizel camera and MP3 Player. ... |
www.1800mobiles.com |
  |
|