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How to Do a Successful Exhibit
What makes exhibits successful is who are behind the exhibits.
These are the people who are aware of the do's and don'ts in an
exhibit.
Some exhibitors tend to be oblivious of the little things that
they should consider during their exhibits. These little things
actually help a lot in the success of such exhibits.
These following tips will surely make the most of your exhibit:
"Stand up straight"
Stand and do not sit. Always be attentive. Give me that smart
look.
"Always smile"
They say smiling makes you younger and it also makes your aura
good. If you always bring smiles with you, people will certainly
approach you. You should look pleasing to every person that you
will be interacting with.
"No drinking, smoking and eating in the exhibit"
Business is business. You did not come to a social gathering.
"Chewing gum is not allowed"
When chewing gum, visitors tend to be distracted that interrupts
their concentration that might lead to lost sale.
"Don't be offensive"
Making fun of your visitors will not help the exhibit. Do not
offend other people of their race or their gender.
"Have clean hands"
You hands should be always clean. You use your hands in meeting
different people; handshaking is one important factor in the
business.
"Know what you are really doing"
Conversing with people would bring you to the edge. You should
know what you are talking about. The credibility of your company
is on the line, so it behooves you to know what you know, know
what you don't know and find out where the answers are in
between.
"Say so if you don't know"
Do not fool
yourself, if you really don't know the answer,
search for the answer and tell it to the visitor in the quickest
time possible.
"Do eye to eye contact when talking"
Some people don't know how to talk to people. Eye to eye contact
means paying attention to the visitor. Remember to look at the
badge of the person and use his or her name in you conversation.
"Cell phone in the booth is a big NO NO"
Using your cell phone might be a nuisance in the exhibit.
Visitors would be irritated when most of your time is spent with
your phone.
"Avoid barricades"
The traffic in your exhibit will increase by 25% if you will
leave the center open.
"Do not stack give-aways on tables"
Piling up give-aways on the counters will most likely pull
towards you bag-stuffers. It would be much better if you will
display limited give-aways to generate interest and avoid the
grab-and-run effect.
"Do not utter the words "May I help you?"
Visitors usually respond unlikely when ask such like this. The
most common reply you would get is "No, just browsing." It will
be more probable to ask your attendees on how they are familiar
with your displays or what made him see your product.
"Avoid acting as a security guard"
Do not stand in the exhibit as if looking like a secret service
officer protecting the displays. It more congruous to stand 4
feet from your displays to prevent hesitations from your
visitors to look at your products.
About the author:
James Monahan is the owner and Senior Editor of ExhibitSite.com and writes
expert articles about exhibits.
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