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7 Cash Flow Secrets Your Accountant Never Told You
Looking for ways to boost your cash flow? As a small business consultant, I make these recommendations to my cash strapped small business clients: 1. Shoeboxes are for shoes, not business records. Pardon my candor but, you will never have a...
E-commerce, A No Nonsense Perspective For New Business
Success is about making fewer mistakes - why you should read this Guide? Whilst failure is one of the best ways we can learn, learning from others’ experience is far less painful - and that’s essentially the point of this guide! Learning from...
Interview Tips - Ten Top Do's & Dont's for Winning Interviews
In this day and age it can become increasingly difficult to even get your foot in the door and get an interview; once you’ve accomplished that you will want to make sure you continue to put your best foot forward and nail the interview as well....
Make Your Fortune in a Paper Business
The problem with some business ideas is their cost. To manufacture and market a product you have invented could cost you millions of dollars. The investment in machinery, buildings, inventory and other expenditures could bankrupt you before your...
Why online mortgage quotes don't always give the best rate
There were days when getting something mortgaged or financed was a big hassle. People had to survey the entire market in order to know about the existing rates and other details. But now things have drastically changed. Now you can familiarize...
 
How to Profit in a Recession

How To Profit in a Recession

by Kevin Nunley
http://DrNunley.com

People all over North America are telling me business is slow.
"I can't say there isn't any business," Bob confides. "It's just
that it's darned difficult to get sales. I have to work three
times as hard just to get a small order."

Even though experts say our economy is still strong, most
people agree we're in a recession. Many of us charged up our
cards in the 90s and don't feel much like buying anything we
don't have to have. Others feel a little depressed about the
future and just don't want to spend anything to make their lives
better or more successful.

Hey, I understand. Hardly anybody feels as adventurous as we
did a few years ago in the go-go '90s. But that doesn't mean we
should roll up our tent and slink out of town.

THERE'S LOTS OF MONEY TO BE MADE!--even in a recession. Here are
several ways to capitalize on the recession and move your
business or career forward no matter what.

Start by cutting prices. It's the old law of supply and demand.
When there is less demand for what we sell, it's time to drop the
price. Emphasize several low cost products or services that will
appeal to the thrifty.

I dropped prices recently at my site. I just leveled with
people, told them that times were tight and I wanted to make my
services available to everyone without putting them into more
debt. Customers responded with overwhelming enthusiasm. Sales,
which had been slow, suddenly became brisk.

Next, cut costs. If you've been in business any time at all, you
have probably accumulated expenses you don't need. I cancelled
an extra $40 per month phone line I wasn't using, cut a 10
message autoresponder back to 7 messages, and pulled back on the
labor I was paying


for. None of the expenses were big in
themselves, but when added together they make a nice difference
in the bottom line.

It's hard to be creative when big expenses are breathing down
your neck, and a recession is just the time when you NEED to let
your creativity show.

Advertise! The BIG mistake companies make during a recession is
they let their marketing director go and cancel all their
advertising. Intel did that back in the recession of the early
90's and later admitted it was a huge mistake. Competitors had a
chance to market when Intel wasn't and grabbed a lot of their
customers. Now the smart thing to do is to take advantage of the
recession's lower ad rates and market, market, market. Your ad
gets extra attention when competitors aren't advertising.

Business and the economy go through natural up and down cycles.
The Internet, which is a more pure type of market, goes up and
down with even wilder cycles. Ride the wave. Change your
business as the economy changes.

Look for what prospects need, for where they hurt, and offer
helpful solutions that cut right to the problem. You'll have a
lot more customers and they will be grateful you are there to
help in times that are less than the best.

Kevin Nunley is the Net's #1 copy writer. Thousands of
businesses have relied on Kevin for quality sales letters, web
site copy, ads, and press releases. You get sizzling copy in the
style you need, fast service, and affordable prices that are hard
to beat. See http://DrNunley.com Reach Kevin at
mailto:kevin@drnunley.com or 801-328-9006.


About the Author

Kevin Nunley has helped thousands of people start and succeed in their own business. See his 10,000 free biz-tips at http://DrNunley.com Reach Kevin at kevin@drnunley.com or 801-328-9006.

 

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Java Mobile Cell Phone Games - A220 Mission 1
An arcade style shoot em up game , Java Midlet for your Mobile / Cell Phone. Fly through mountains and cave systems eliminating multiple enemies before ...
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Java Mobile Cell Phone Games - Alien War
Alien War is an arcade style game , Java Midlet for your Mobile / Cell Phone. JPowered is a leading provider of Java Mobile Cell Phone Games.
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Mobile Cell Phone Tips. Broadband-Internet, GPS, Mobile-Cell-Phone, Telecommunications, Satellite-TV, Satellite-Radio, VOIP, Video-Conferencing » View ...
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