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  Saturday, May 24, 2025

Informative Articles

A Wireless Phone Policy Can Save Your Company Big Bucks
Do you have a wireless policy for your company? If not, chances are you could be spending more than you should. Wireless service has experienced tremendous growth over the past few years. It is not uncommon to see people with a pager and a cellular...
Business Growth Through Strategic Merger and Acquisition
Successful growing companies usually grow through a combination of organic growth and strategic acquisitions. For purposes of this article, a strategic acquisition is defined as an acquisition where the result of the combination is far greater than...
Emotional Intelligence: The Shot Felt �Round the World?
CEOs and managers are getting in touch with their emotions and those of their staff as intuition and emotional intelligence make their way around the globe. I just hung up the phone with Li-Yan, who wants me to come to Malaysia and present a...
Growing your Company in today's Chaotic Market!
I think we've all heard enough bad news to last us few months to last us several lifetimes! Our mantra for clients is "get over it" - cut your losses when where you can and focus on the basic building blocks to grow your business. Here are some...
HAVE YOU INSURED THE GOOSE???
First Published Spring 1990 If you owned a Goose that laid Golden Eggs, which would you insure first? The Goose or the Eggs? Naturally, you would insure the Goose, because if anything happened to the Golden Eggs you could get more as long as you had...
 
Making A Small Store Go

I just got a note from a 19 year-old business student who is
determined to start her own business. "It's a trendy clothing
shop. I have the location, the start-up money, a lawyer, and an
accountant" she wrote enthusiastically. "My parents think I'm in
over my head but I'm determined to make my dream come true."

That's a situation most of us can identify with. You've got a
great idea for a new business and you've done every bit of
preparation you can, but in the back of your mind you know you
could fail. What can you do to make a small store go?

By far the most important factor is location. If at all
possible, find a location you can afford that has built-in
customer traffic. Mall locations are great but often too
expensive. Look for a nook near a group of stores or on a major
street that brings a steady flow of shoppers--the kind of
shoppers who would be interested in your store.

Find an affordable way to promote that reaches your best
prospective customers. Here are some other ways to save big
on very effective ads:

* Desktop publishing makes catalogs and brochures easy to
produce. Create your own booklet to include with orders.

* Get a toll free number. Even though long distance calls
aren't nearly as expensive as they used to be, many customers
will call you faster if you list an 800 number. Mine is
888-429-6203. Using the phone to sell person-to-person is often
the fastest way to get a buy.

* Advertise in specialty and neighborhood newspapers. I get
incredible response advertising in an entertainment paper placed
in restaurants. A classified ad is just $10 per week.

* Buy TV ads on cable TV. Cable rates are cheaper and you can
limit your commercials to specific parts of your city.

* Get a big cell phone package and give your cell number out to
everyone. When customers can reach you just about any time, you
get the sale.

* Give away or sell your own video. Nine in ten people own a
VCR. One friend has sold hundreds of his video telling how he
earns a living selling antiques on eBay.

If you can't clearly see how you can effectively market your
store, stop immediately and reevaluate your plan.

Also, remember that marketing works best when it isn't rushed.
The best advertising media require you to place your order well
in advance. Great designers, writers, and (especially!) TV
production firms are usually


booked weeks into the future.

Quality. As you can quickly see, you get better quality when you
don't rush your marketing. A top writer can take several weeks
to write your sales letter. We've worked 7 days a week to
improve the speed for good writing, but long copy can take a
professional writer several days of full-time work to complete.
Many expert designers like to flesh out several versions of your
ad, web site look, or logo before deciding on the best. That,
too, takes time.

Price. Planning your marketing well in advance can save you lots
of money. Let's say you started planning this year's ad plan way
back in October of last year. Today you would be taking full
advantage of advance ad buys, slack times for media, maybe be in
line to get cheap regional or remnant space in national
magazines.

More than anything else, planning your marketing well in advance
will help you avoid knee-jerk moves. Most marketing efforts fail
because the owner pulls the plug too soon and starts a new plan.
Insisting on taking your time will make your marketing more
consistent and effective.

Once you've marketed your way into the hearts of your customers,
a great tactic is to find a way to keep them coming back. A great
restarant down the street from me devised a great plan during
this past holiday season:

When I went to the cash register to pay my tab the waiter handed
me a $15 gift certificate. "That's a gift to thank you for
coming in each week," he said. How can this struggling
restaurant afford to give away gift certificates?

I noticed a big pile of these gift certificates next to the cash
register. Obviously they were handing these freebies out to all
their customers.

It's a very smart move. While $15 is a nice amount, my tab
always comes to more. I'm sure that is the case for almost all
their customers. During the cold, dark months of January and
February when others restaurants have lots of empty tables, this
little restaurant is packed with customers returning with their
gift certificates. The amount deducted from each tab is
considered a small price for having the place filled during
otherwise slow months.

About the Author

Kevin Nunley provides marketing advice, business writing, and
popular promotion packages. See his 10,000 free marketing ideas
at http://DrNunley.com Reach Kevin at mailto:kevin@drnunley.com
or 801-328-9006.

 

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Save on T-Mobile cell phones and plans. Compare deals to TMobile.com. 1-year T-Mobile plans available with popular phones. Or pick another wireless carrier.
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Test your exposure levels to mobile / cell phone radiation and check if it's safe to carry a mobile phone!
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YouTube - New Apple iChat Mobile Cell phone
New Apple iChat Mobile Cell phone 00:25. From: foxymcfox Views: 90457. << Now Playing ... New Apple iChat Mobile Cell phone *FAKE* 00:33. From: foxymcfox ...
www.youtube.com
 
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... turned off or an old version of Macromedia's Flash Player. Get the latest flash player. This is a video response to New Apple iChat Mobile Cell phone ...
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Java Mobile Cell Phone Games - A220 Mission 1
An arcade style shoot em up game , Java Midlet for your Mobile / Cell Phone. Fly through mountains and cave systems eliminating multiple enemies before ...
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Java Mobile Cell Phone Games - Alien War
Alien War is an arcade style game , Java Midlet for your Mobile / Cell Phone. JPowered is a leading provider of Java Mobile Cell Phone Games.
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Mobile Cell Phone Tips. Broadband-Internet, GPS, Mobile-Cell-Phone, Telecommunications, Satellite-TV, Satellite-Radio, VOIP, Video-Conferencing � View ...
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Free mobile, cell phone and text news alerts - Philadelphia ...
Set up free mobile, cell phone alerts to stay connected with the news. Receive text message alerts when news happens on the WCAU Philadelphia, PA website.
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