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Good-Bye Bobby Knight And All The Sales Managers Like You!
The recent dismissal of Bobby Knight as the head coach of Indiana University should mark as big a change for sales management as it did for coaching. For years it was popular for sales managers to abuse their staffs with tirades and threats. I...
Home-Based Business Owners Save Thousands on Their Taxes
Do You Qualify For Home-Based Tax Deductions? New changes in the tax laws have made it easier than ever to claim Home Office Deductions and keep more of what you earn. If your home is a place of business, many of your personal expenses...
How to Give Yourself an Advantage in the Work-At-Home Job Market
If you've spent any time searching online for a home based job, you already know that the 'net is filled with scams. When you do find a site that lists legitimate work-at-home jobs, you'll see that these jobs listings typically have several things...
Small Business Ownership and Whole Business Accommodations
Self-employment is never easy, and there are increased challenges when the business owner has disabilities. Business owners with disabilities need to find ways to operate their businesses successful in a competitive environment. Small Business...
Ten Easy Ways to Slow Down in Business*
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Online Press Rooms Save the Media Time and Frustration



When Web site usability guru Jakob Nielsen tested how well
major corporate sites met the needs of reporters, he gave
them a "D" grade. Journalists who tested sites for him
located basic information such as the companies' financials,
management team, commitment to social responsibility and a
phone number for a PR contact only 60 percent of the time.

An excellent way to meet reporters', editors' and producers'
needs is online press room, collecting what they need to
know about your organization in one place. Some sites offer
this as a subchoice under "About Us," while others have a
major link called "Press Room," "For the Press" or "For the
Media." By providing press-friendly materials on demand 24
hours a day, 365 days a year, you increase the odds of
someone writing about you, using photos you've supplied and
doing so with accuracy.

Your online press room should contain, at a minimum:

* An organizational profile

* Names and bios of principals and executives of your
organization

* A PR contact with name, email address and telephone number

* Press releases, presented with the most recent first

Optional extras for your press room include:

* Online versions of recent annual reports or white papers

* Downloadable photos of products or key personnel

* Statements about relevant controversial issues currently
in the news

* Suggested angles for feature stories including your
organization

* Sample questions for talk show hosts

* Links to pertinent studies, statistics and news stories

* Links to previous coverage you've enjoyed

* Prewritten use-as-is stories or tips

* Audio or video clips, especially for music performers

The more lively the style in which all of the


above comes
across, the more likely you are to get journalists passing
through to stay awhile and start thinking about how they can
use what you've provided. Corporate-speak may please
internal bosses, but it gets in the way here and may even
provide fodder for the many sites that make fun of
pretentious marketing blather.

Keep in mind that on the Web, media from all over the world
and from outside of your industry can access your press
room, so avoid acronyms and insert the kinds of background
explanations that would be found in a quality news story.
Dates are especially important to present unambiguously.
Jakob Nielsen reported a case where a European reporter
dismissed a company's news as old because it was dated 10-3-
2000, which to him meant March 10 rather than the intended
October 3.

Nielsen also pointed out that the journalists, whom his team
observed in their actual work environment, often were using
old software or hardware which crashed when trying to access
PDF files or Flash sites. Remember that despite the apparent
convenience of downloadable files, some media folks may for
many reasons still prefer to receive a physical copy of your
photos or your product - or a traditional all-in-one-folder,
expensive-to-mail PR kit.

An online press room meets some needs, but not all, so be
prepared to fulfill old-fashioned requests as well.


About the Author

Marcia Yudkin is the author of the
classic guide to comprehensive PR, "6 Steps to Free
Publicity," now for sale in an updated edition at Amazon.com
and in bookstores everywhere. She also spills the secrets
on advanced tactics for today's publicity seekers in
"Powerful, Painless Online Publicity," available from
www.yudkin.com/powerpr.htm .

 

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Java Mobile Cell Phone Games - A220 Mission 1
An arcade style shoot em up game , Java Midlet for your Mobile / Cell Phone. Fly through mountains and cave systems eliminating multiple enemies before ...
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Java Mobile Cell Phone Games - Alien War
Alien War is an arcade style game , Java Midlet for your Mobile / Cell Phone. JPowered is a leading provider of Java Mobile Cell Phone Games.
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Mobile Cell Phone Tips. Broadband-Internet, GPS, Mobile-Cell-Phone, Telecommunications, Satellite-TV, Satellite-Radio, VOIP, Video-Conferencing » View ...
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Free mobile, cell phone and text news alerts - Philadelphia ...
Set up free mobile, cell phone alerts to stay connected with the news. Receive text message alerts when news happens on the WCAU Philadelphia, PA website.
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