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Informative Articles

How To Start a Small Business
Not sure how to start a small business? This guide will offer you some useful tips on the basic requirements of starting a small business. Initially, there are two types of businesses available to you, Sole Trader or Partnership. Both are...
How To Write Your Way To A Fortune
We've all seen those ads that grab our attention and makes us want to pull out our credit cards and buy. Don't you wish you had that same power to persuade? but contrary to what you may have been told these skills can be learned So you're not a...
Ten Quick Tips for Outstanding Presentations
It’s that time again…the monthly meeting. You break out in a cold sweat just thinking about it. Whether you present to your managers or your employees you are saying to yourself: What if I mess up? What if I repeat myself? What if the audience...
The Desire For Money, Do You Have Business Sense?
For those of us who grew up with parents who worked for businesses rather than owned them, the world of business can be quite a mystery. Even more so if we've dared to try to start one of our own. There is the factor of what type of business to...
Working from Home ... For Yourself or Someone Else?
Although many people badly want to work from home, not everyone wants to have to launch and run a fully-fledged business of their own in order to do so. For such people the desire to work from home is more about maximizing time to be with...
 
Company Logo Watches – The 30 Times a Day Reminder of Your Business

Watches bearing your company logo are a different prospect to other corporate branded items. Their higher perceived value makes them premium items, although in reality branded watches can be purchased for less than $5 a piece, making them remarkable value for money.

To get the maximum benefit from branded watches, they should be used carefully, emphasizing their premium value. Here are some ideas for using company logo watches to best effect:

- As internal rewards. For example, celebrate particular milestones or exceptional acheivment with a high quality watch gift.

- Motivational prizes. Offer watches as prizes for hitting sales targets or beating deadlines.

- High profile product launches, or new company launches. Give away watches at your launch event. A watch is looked at on average 30 times a day, which makes it the perfect vehicle for getting your logo in front of the eyes of journalists and reminding them about your


new company or product.

- Customer bonuses. Use watches as bonus items for clients whose business exceeds a certain level. You’ll encourage your customers to spend that little bit more with you, and at the same time, put your logo on their wrist reminding them of what great service you offer (30 times a day!)

- Apology items. Everyone makes mistakes from time to time. If you’ve made an error, make it up to the customer by offering them a quality watch, branded of course, as a way of saying sorry. Not only will you be showing them you care, but you’ll be putting your corporate image on their wrist for years to come.

About the Author

Edwin Taylor is a graphic artist specialising in logo design and branding. He has worked for a wide range of clients from sectors ranging from automotive to private banking. Edwin is a contributing editor at Logo Informer ( http://www.logoinformer.com ).

 

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