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Business Writing Tip: Question & Answer Format
Traditionally, business writing uses the "one thing after another" format, which usually means a plain recitation of the facts, circumstances, or whatever else needs to be said. But, we have a number of other options, and some of them may provide...
Motivational Operations
PERMISSION TO REPUBLISH: This article may be republished in newsletters and on web sites provided attribution is provided to the author, and it appears with the included copyright, resource box and live web site link. Email notice of intent to...
Take Charge Of Your Career
Two years ago, I had a job in the corporate world. I had an office, a good salary, and the privilege of being known and respected for consistently doing a job well done. Even though I was successful, I'd been unhappy in my career for years. I stayed...
The Cat in the Hat" Will Help You Get Your Point Across! (Yes you can, here is the Plan)
I was recently coaching an engineer who wanted to improve his speaking skills. After videotaping him, we discussed his strong points and then his areas of improvement. Then we got to the area of vocal variety. Vocal variety is the quality of your...
The Listing Agent's Role in selling your California home
The Listing Agent’s Role in Marketing Your Home Advertising to the “Public” Every home seller likes to be assured that their listing agent and or their real estate company will run ads featuring their home. Newspaper ads range from color photo ads...
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How to Provide Exceptional Value
By Steve Brunkhorst
http://www.AchieveEzine.com
The primary objective of a business is to get and keep customers. Growing a profitable business requires providing exemplary customer service and products or services of exceptional value.
In the classic book by Wallace D. Wattles, The Science of Getting Rich, Wattles writes that it is essential to provide customers with more in use value than you receive from them in cash value. Exactly what does that mean?
Imagine purchasing a training course contained on a set of CDs, and that its price is $1,200. Some would consider this rather expensive, especially if they are working with a small budget. The costs of copying a few CDs, and the packaging and shipping costs would not nearly be worth $1,200!
However, suppose you used the knowledge and resources contained in the course to generate several million dollars of income during your lifetime. In this case, you have obtained far more in use value than you paid in cash value. In fact, you might consider your purchase of $1,200 to be a real bargain.
The seller was not responsible for whether or not you would use the material. Nevertheless, he or she provided a product of extraordinary value.
This principle is easy to understand. It is also one of the most essential business practices in today's volatile economy. Just like you and me, our
customers and clients are particular about how they spend their money. They deserve the most value possible for each dollar they spend.
Here's a little exercise that is fun to do, and provides some valuable insight. Think about all the companies you've done business with over the past year. Pretend you are holding a personal "Company of the Year Contest." Who would win, and why?
I'll bet it would be the company whose product or service gave you far more in use value than you paid in cash value. It would be one whose product satisfied important wants or needs - one you enthusiastically told your friends about.
Consider also that both you and your winning company benefited when you made the purchase. By using this simple value principle, you and your customers will benefit beyond expectations.
You'll grow a profitable business because you'll get and keep more customers over time. They'll keep coming back, and keep giving you referrals because they know you'll give them truly exceptional value!
About the Author
© Copyright 2002 by Steve Brunkhorst. Steve coaches people to help them revitalize their inner spark, access their natural talents, and design strategies to reach their personal and career goals. Get Steve's motivational and inspirational mini-zine, Achieve! 60-Second Nuggets of Inspiration, by visiting http://www.AchieveEzine.com
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| Seven Rules of Motivation |
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| Teambuilding Inc. Article - Team Motivation |
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