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Defense Wins in Baseball- Not Business
Defense Wins in Baseball- Not Business By: Bart Latimer First, I want to go on record as believing defense does, in fact, play a significant role in business. The protection of both tangible and intangible assets through legal maneuvers,...
Delegate, Don't Abdicate
One of the key skills for the leaders of growing businesses is to 'get' the distinction between delegation and abdication . Many managers and business leaders fall into one of two extreme categories: They delegate too little and try to do it...
Sell Your Love
It's well documented that if we love our work, then we usually become experts at it and eventually the money shows up. Makes sense, but this is a slight shift on that concept. I want you to literally look at the concept of selling love for...
Soft Skills In the IT Environment – Part 1 of 2
by Carole Nicolaides, Copyright © 2002, All Rights Reserved www.progressiveleadership.com In today's competitive environment, it is not enough to be the best in your field intellectually. Competency is only half of what you need to climb the ladder...
The four sure-fire keys to business success
Success comes in a variety of ways. A lucky few, bred with the proverbial silver spoon in their mouths, have success thrust on them by heritage. The greater majority achieves it the old-fashioned way, through "sweat, blood, and tears." Ever noticed...
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How to Provide Exceptional Value
By Steve Brunkhorst
http://www.AchieveEzine.com
The primary objective of a business is to get and keep customers. Growing a profitable business requires providing exemplary customer service and products or services of exceptional value.
In the classic book by Wallace D. Wattles, The Science of Getting Rich, Wattles writes that it is essential to provide customers with more in use value than you receive from them in cash value. Exactly what does that mean?
Imagine purchasing a training course contained on a set of CDs, and that its price is $1,200. Some would consider this rather expensive, especially if they are working with a small budget. The costs of copying a few CDs, and the packaging and shipping costs would not nearly be worth $1,200!
However, suppose you used the knowledge and resources contained in the course to generate several million dollars of income during your lifetime. In this case, you have obtained far more in use value than you paid in cash value. In fact, you might consider your purchase of $1,200 to be a real bargain.
The seller was not responsible for whether or not you would use the material. Nevertheless, he or she provided a product of extraordinary value.
This principle is easy to understand. It is also one of the most essential business practices in today's volatile economy. Just like you and me, our
customers and clients are particular about how they spend their money. They deserve the most value possible for each dollar they spend.
Here's a little exercise that is fun to do, and provides some valuable insight. Think about all the companies you've done business with over the past year. Pretend you are holding a personal "Company of the Year Contest." Who would win, and why?
I'll bet it would be the company whose product or service gave you far more in use value than you paid in cash value. It would be one whose product satisfied important wants or needs - one you enthusiastically told your friends about.
Consider also that both you and your winning company benefited when you made the purchase. By using this simple value principle, you and your customers will benefit beyond expectations.
You'll grow a profitable business because you'll get and keep more customers over time. They'll keep coming back, and keep giving you referrals because they know you'll give them truly exceptional value!
About the Author
© Copyright 2002 by Steve Brunkhorst. Steve coaches people to help them revitalize their inner spark, access their natural talents, and design strategies to reach their personal and career goals. Get Steve's motivational and inspirational mini-zine, Achieve! 60-Second Nuggets of Inspiration, by visiting http://www.AchieveEzine.com
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| en.wikipedia.org |
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| Teambuilding Inc. Article - Team Motivation |
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