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10 Quick Ways To Start A Business
Are you thinking about starting a home based business?
Great!
Now, is the time to stop daydreaming about your plans.
Take hold of your future and realize that dream NOW!
The following are home based business ideas that do not...
Home Business Tips Newsletter
Home Business Tips Newsletter Author: Carolyn Rowley Business no longer offers their employees the stability and benefits that they once did, which has led to the “Work at Home-Business Boom.” The main areas people look at are the Internet and...
Olympic Games parties can add fun, excitement and achievement to your workday
Businesses and other organizations can capitalize on the interest and excitement the 2004 summer Olympic Games will create when they’re held in Athens, Greece, August 13-29.
Channel this heightened enthusiasm into the achievement of your...
Turning Challenges into Opportunities
Turning Challenge Into Opportunity There is a common saying that whenever you are presented with a problem or a challenge, you should turn it into an opportunity. Some of the people who have mastered this concept are; the United States...
Work From Home in 3 Easy Steps
Does the drive to and from work wear you out? Do you wake up depressed because you are going to a job you hate, come home depressed because you did a job you hate, and go to bed dreading going back to a job you hate? It may be time to consider a new...
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Laws of Marketing – The 10 Immutable
Most marketers believe that anything is achievable if you are energetic, creative or determined enough. But laws of marketing follow laws of business, and if you violate them, you risk your marketing dollars. The conventional answer to all marketing questions is money, which is not true.
1. Law of Leadership – it’s better to be the first than it is to be better. People tend to stick with what they’ve got – e.g. girlfriend and spouse.
2. Law of Category – if you can’t be first in a category, set up a new category you can be first in. Prospects are defensive when it comes to brands – but they have open minds when it comes to categories because everyone is interested in what’s new and not what’s better.
3. Law of Mind – it’s better to be the first in the mind than to be the first in the marketplace. Being first in the marketplace is important only to the extend that it allows you to get in the mind first. Once a mind is made up, it rarely changes. If you want to make a big impression on another person, you have to blast your way into the mind.
4. Law of Perception – marketing is not a battle of products but a battle of perceptions. All truth is relative. The only reality you can sure about is in your own perceptions. If the universe exists, it exists inside your own mind and the minds of others. Marketing is a manipulation of perceptions. What makes the marketing battle more difficult is that buying decisions are based on second-hand perceptions – the ‘everybody knows’ principle.
5. Law of Focus – the most powerful concept in marketing is owning a word in the prospect’s mind. You ‘burn’ your way into the mind by narrowing the focus to a single word or concept – the ultimate marketing sacrifice. Eg IBM is computers.
6. Law of Opposite – if you’re shooting for second place, your strategy is determined by the leader. If you want to establish a firm foothold on the second rung of the ladder, study the firm above you – how do you turn their
strength into a weakness? Eg Pepsi turned Coke’s century old product into ‘choice of a new generation’. Always present yourself as the alternative and don’t be timid – attack the number 1.
7. Law of Division – overtime, a category will divide and become 2 or more categories. Each segment has its own leader – use different brand names for different segments. What keeps leaders from launching a different brand to cover a new category is the fear of what will happen to their existing brands.
8. Law of Perspective – marketing effects takes place over an extended period of time. The long-term effects are often the exact opposite of the short-term effects. Having a sale decreases business in the long term by educating customers not to buy at ‘regular’ prices. The same goes for line extension – they increase sales in the short term but decreases sales in the long term. Less is more – narrow the focus in order to build a position in the prospect’s mind.
9. Law of Candor – when you admit a negative, the prospect will give you a positive. This is because no proof is needed for a negative statement. First admit a negative and then twist it into a positive.
10. Law of Hype – the situation is often the opposite of the way it appears in the press. History is filled with marketing failure that was successful in the press or advertisements.
Whether you're new or experienced in business, looking to increase your sales or just want to fight the recession, Effective and Profitable Marketing is the way to grow your business.
In summary, these laws are very useful and practical. I myself practiced laws 5 and 8 and derived good results from there. That's why I want to share them with you.
About the Author
Gordon Goh is author of the free, informative website Simply Motivation offering quality useful tips for Motivation
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| Motivation 123. Motivation Techniques & Tips for Your Happiness ... |
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| Motivation - the international disability charity Motivation |
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| Set a major goal, but follow a path. The path has mini goals that goes in many directions. When you learn to succeed at mini goals, you will be motivated to ... |
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