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Five Secrets to Showing Your Customers You Really Care
Five Secrets to Showing Your Customers You Really Care Copyright © Ed Sykes. All rights reserved During our recent online poll, we asked the following question: What upsets you the most when receiving poor customer service? Eighty percent of the...
Managing Your Department During a Coprporate Crisis
Published Article 2002 Managing Your Department During a Corporate Crisis Sheri Callahan Horizon Consulting Group, LLC 803-606-3650 Training, Keynote Addresses, and Performance Consulting www.onthehorizon.net It is 11 pm; you have finally put up...
Ten Reasons to Implement Choice Theory in Your Organization
What is Choice Theory (CT)? CT is a theory of the explanation of human behavior. CT has applicability to both a person’s personal and professional life. It teaches us about our five basic needs, how to meet those needs in a responsible way, and how...
The Top 10
Today’s customers are demanding, and their expectations are furiously escalating. Everyone wants value, and they want it now! They want convenience, and they want their needs and requirements met. You don’t have to look very far to hear what...
Thinks You Should Know Before You Bid On A Business
Whatever your reason for going out on your own, you must keep your reason in the forefront of your mind. If you forget your reason for starting your own home business, you will not be working for yourself for long.
Self-motivation is the key to...
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Laws of Marketing – The 10 Immutable
Most marketers believe that anything is achievable if you are energetic, creative or determined enough. But laws of marketing follow laws of business, and if you violate them, you risk your marketing dollars. The conventional answer to all marketing questions is money, which is not true.
1. Law of Leadership – it’s better to be the first than it is to be better. People tend to stick with what they’ve got – e.g. girlfriend and spouse.
2. Law of Category – if you can’t be first in a category, set up a new category you can be first in. Prospects are defensive when it comes to brands – but they have open minds when it comes to categories because everyone is interested in what’s new and not what’s better.
3. Law of Mind – it’s better to be the first in the mind than to be the first in the marketplace. Being first in the marketplace is important only to the extend that it allows you to get in the mind first. Once a mind is made up, it rarely changes. If you want to make a big impression on another person, you have to blast your way into the mind.
4. Law of Perception – marketing is not a battle of products but a battle of perceptions. All truth is relative. The only reality you can sure about is in your own perceptions. If the universe exists, it exists inside your own mind and the minds of others. Marketing is a manipulation of perceptions. What makes the marketing battle more difficult is that buying decisions are based on second-hand perceptions – the ‘everybody knows’ principle.
5. Law of Focus – the most powerful concept in marketing is owning a word in the prospect’s mind. You ‘burn’ your way into the mind by narrowing the focus to a single word or concept – the ultimate marketing sacrifice. Eg IBM is computers.
6. Law of Opposite – if you’re shooting for second place, your strategy is determined by the leader. If you want to establish a firm foothold on the second rung of the ladder, study the firm above you – how do you turn their
strength into a weakness? Eg Pepsi turned Coke’s century old product into ‘choice of a new generation’. Always present yourself as the alternative and don’t be timid – attack the number 1.
7. Law of Division – overtime, a category will divide and become 2 or more categories. Each segment has its own leader – use different brand names for different segments. What keeps leaders from launching a different brand to cover a new category is the fear of what will happen to their existing brands.
8. Law of Perspective – marketing effects takes place over an extended period of time. The long-term effects are often the exact opposite of the short-term effects. Having a sale decreases business in the long term by educating customers not to buy at ‘regular’ prices. The same goes for line extension – they increase sales in the short term but decreases sales in the long term. Less is more – narrow the focus in order to build a position in the prospect’s mind.
9. Law of Candor – when you admit a negative, the prospect will give you a positive. This is because no proof is needed for a negative statement. First admit a negative and then twist it into a positive.
10. Law of Hype – the situation is often the opposite of the way it appears in the press. History is filled with marketing failure that was successful in the press or advertisements.
Whether you're new or experienced in business, looking to increase your sales or just want to fight the recession, Effective and Profitable Marketing is the way to grow your business.
In summary, these laws are very useful and practical. I myself practiced laws 5 and 8 and derived good results from there. That's why I want to share them with you.
About the Author
Gordon Goh is author of the free, informative website Simply Motivation offering quality useful tips for Motivation
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| Motivation - Wikipedia, the free encyclopedia |
| Article giving an overview of the concept. Includes history, information on human psychological drives, and applications in business and education. |
| en.wikipedia.org |
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| Motivation 123. Motivation Techniques & Tips for Your Happiness ... |
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| Motivation - the international disability charity Motivation |
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| Motivation |
| Goal Setting is extremely important to motivation and success. So what motivates you? Why are you in college? If you are in college because that's what your ... |
| www.d.umn.edu |
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| Employee motivation. Motivation in the workplace- theory and practice |
| Employee motivation in the workplace article. This article focus on aspects of employee motivation, theory and practice as applied to in the workplace and ... |
| www.accel-team.com |
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| Motivation Point. Motivation Advice for Your Achievement and Success |
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| getmotivation.com |
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| The Motivation Tool Chest |
| Motivation tips on self-development, workplace, leadership, at-risk youth, education. Example: People who have a vision control their destiny and lifestyle. |
| www.motivation-tools.com |
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| Seven Rules of Motivation |
| Set a major goal, but follow a path. The path has mini goals that goes in many directions. When you learn to succeed at mini goals, you will be motivated to ... |
| www.motivation-tools.com |
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| Motivation |
| MOTIVATION CHECKLIST. The following checklist may prove helpful in getting at the ... If you want to improve your motivation you may want to choose a ... |
| www.ucc.vt.edu |
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| GENERAL PRINCIPLES OF MOTIVATION |
| Basic principles of motivation exist that are applicable to learning in any ... In a general learning situation, self-motivation without rewards will not ... |
| honolulu.hawaii.edu |
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| TIP: Concepts |
| Weiner (1990) points out that behavioral theories tended to focus on extrinsic motivation (i.e., rewards) while cognitive theories deal with intrinsic ... |
| tip.psychology.org |
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| Motivational Quotes, Motivational Quotations, motivation quotes ... |
| Motivational Quotes, Motivational Quotations, motivation quotes, inspirational quotations from Motivating Moments. Updated 2 times a week, ... |
| www.motivateus.com |
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| Motivation - Atom Wiki |
| Motivation. Why are you doing this? RSS is [WWW] over five years old. It was designed for news sites, a way for them to list the stories they had. ... |
| www.intertwingly.net |
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| Motivation & Inspiration from The Daily Motivator® |
| A brief, daily message of motivation and personal development, with an archive of more than 2000 previous messages. A positive approach to successful ... |
| greatday.com |
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| Pages tagged with "motivation" on del.icio.us |
| by blowski to folksonomy marketing internet user generated content motivation theory business blog ... saved by 124 other people ... 3 mins ago ... |
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| Motivational and Inspirational Resources, Quotes, Short Stories ... |
| Free daily motivational & inspirational, quotes, short stories, messages, articles, thoughts, and poems designed to help you lead a happy and healthy life. |
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| Mental Help Net - Psychological Self-Tools - Online Self-Help Book ... |
| Methods For Changing Your Identity and Your Motivations ... There are two types of animal motivation: the motivation to approach something, ... |
| www.mentalhelp.net |
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| Teambuilding Inc. Article - Team Motivation |
| Probably the first question to be answered in a discussion of motivation is ... Motivation in this case was lacking because the team’s purpose was not in ... |
| www.teambuildinginc.com |
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| Learning Skills Program - Increasing Motivation |
| Motivation is a complex issue, with a number of causes and solutions -- many of which are of interest to university students, who usually know what they ... |
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