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7 Essential Resources for Small Business
So you want to start a business but you don't have a lot of money? Start your business online, and it won't be a problem. There are some pretty terrific resources you can use. Some of them you have to pay for, but they are inexpensive and can get...
Attract and Retain Top Talent
HOW TO ATTRACT AND RETAIN TOP TALENT: BUILDING AN ATTRACTIVE COMPANY CULTURE (reprinted from Technology Digest, June, 1998) How do you attract, and then keep, your most talented people committed, loyal and motivated? The question has frustrated...
Company Logo Watches – The 30 Times a Day Reminder of Your Business
Watches bearing your company logo are a different prospect to other corporate branded items. Their higher perceived value makes them premium items, although in reality branded watches can be purchased for less than $5 a piece, making them remarkable...
Home Biz Pop Quiz
Are you serious about starting or managing your own home based business?
Consider this: most successful business owners exhibit very similar traits which helped pave the way to their success.
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Thoughtleading: The Art of Separating Yourself from the Pack
Lately the age-old business dilemma of how to stand out from the crowd has been haunting companies and professional service firms more than ever before. All too many firms nowadays look too much alike, with marketing strategies seemingly unable...
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The Business of Speaking - Everyone Has Something to Share
I receive inquiry calls everyday from people who have a story to tell, inspiration to spread, and lessons to teach. In our knowledge hungry society, there are many opportunities for individuals to do just that. How does one begin a career as a speaker?
Fourteen months ago, I decided I wanted to go back to working from home and answered an ad for a Speaker Coordinator. I now work with dozens of motivational speakers, authors, and musicians to assist them in finding speaking engagements as well as promoting their message and products through the media. Through trial and error I have learned what it takes not only to promote great speakers, but also how to prepare aspiring new speakers for the trade.
My client, Executive Coach and Author, Dr. Russell Beale (www.russcoaches.com), states the beginning steps perfectly: "Number one, answer the question 'What do you speak on?'; number two, identify who you want to speak to; and number three, identify your comfort zone and honor it". Until you discover the above, you can't go any further nor can someone like myself promote you. Once you know what you are going to speak about and have a clear message and target audience, get it on paper. This will be your first step in creating a "speaker one-sheet".
A "speaker one-sheet" consists of your biography and presentation descriptions. Have friends and colleagues read it over. Ask them…"Would you hire me to speak for your group?" and "Are you clear on what my speaking topics are?"
Once your one-sheet is perfected, have your presentations set and ready to be offered to the public. My favorite advice on this subject came from "The Extreme Abundance Coach", Jeanna Gabellini (www.masterpeacecoaching.com). Jeanna says "not to try to be 'professional'…be TOTALLY authentic. That included my being eccentric and quirky. Now I have full permission to be me and I'm more relaxed as well as more engaging and powerful with my audience." No one is going to take you or your message seriously if you are not authentic. Just be you! If you can't be just you, then you should not be up there speaking. Your audience will not be fooled. And on that same note… Astrologer, Janet Bowman Johnson (www.astro-insights.com), suggests "One of the most important lessons of my speaking career came through something called "Speaking Circles". Mr. Lee Glickstein, founder of Speaking Circles, has found a wondrous way of helping speakers find their own unique "presence" on stage. He teaches one how to be authentic as a speaker. This experience is so powerful it makes all the difference between truly memorable speakers and those that are technically good, but lacking that special something."
The next step is perfectly stated by Motivational Speaker / Founder of People Skills International, Ida Greene, Ph.D., (800-767-LOVE) Ida says "create a plan of action on how you will develop and promote yourself as a speaker and stick to the plan. Stay focused on developing your speaking skills and yourself. When you do not have a paid speaking engagement, it seems like everyone is booked. Everyone and every business run in cycles of low
to high and high to low. If you persist, you will eventually win at anything." Whether you have someone like myself assist you with this step or your have a go at it yourself, create an intention for this new profession and know that with persistence, a positive attitude, and faith in the universe, you will succeed.
The two most effective ways I have found to land speaking engagements are through networking and the web. My clients who do the most networking have the jam-packed speaking schedules that others dream of. Attend local Chamber of Commerce, Rotary Club, Kiwanis, and Lions Club meetings. After you attend a few of these meetings, present your one-sheet to the meeting coordinator. There are many opportunities right in your 'own backyard'. These organizations will usually not pay any big speaking fees…usually these engagements do not pay at all. One of the most important things I have learned is not to be greedy, especially if you are just starting out. More than likely the reason you wanted to get out and speak in the first place was to inspire, not profit. If you do keep that important fact in mind, paid engagements will follow. The internet is a vast and infinite source of leads. It's as easy as doing a search on your target audience and contacting organizations you feel could benefit from your expertise. There are also websites that contain complete listings of conferences throughout the world on any and every subject. Spend some time doing the research and make the calls.
Most importantly, promote yourself. Public Relations Master Strategist, Jill Lublin (www.promisingpromotion.com), says it perfectly "it's not who you know, it's who knows you". Jill's advice for an upcoming speaker is "to create the ooh-aah syndrome. You have to find ways to express who you are with an expertise and unusual way to say who you are. The point is to get your name in as many places as possible…people listings in your local business journal, articles written by and about you, your college alumni, your local chamber of commerce…the possibilities are endless."
In conclusion, author of the Top 10 Traits of Silicon Valley Dynamos, Joan Clout-Kruse (www.cloutpower.com), states, "You can read all the good books in the world on public speaking, and I have. You can attend workshops by all the great leaders in the speaking field, and I have. Yet, everything you learned means nothing until you actually get out there and do it. That is the real learning experience." We learn the most by doing, by just getting out there and taking the chance. So if you feel you have something to say that will contribute to the lives of others, just get out there and share your message with the world.
About the Author
Jennifer Geronimo is a Speaker Coordinator / Public Relations Contractor located in Northern California. Her clients include musicians, authors, and motivational speakers throughout the United States. She works with clients she feels inspire others, which is why she has named her business, Life Enlightenment. You can contact Jennifer at (415) 444-0401 or by email: jennifergeronimo@go.com.
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Motivation - Wikipedia, the free encyclopedia |
Article giving an overview of the concept. Includes history, information on human psychological drives, and applications in business and education. |
en.wikipedia.org |
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Motivation 123. Motivation Techniques & Tips for Your Happiness ... |
Free Motivation Kit, techniques, tips, and ideas to help you achieve greater happiness and success. |
www.motivation123.com |
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Motivation - the international disability charity Motivation |
Motivation and other international organisations convene in Bangalore this ... Motivation is an international disability and development agency working in ... |
www.motivation.org.uk |
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Motivation |
Goal Setting is extremely important to motivation and success. So what motivates you? Why are you in college? If you are in college because that's what your ... |
www.d.umn.edu |
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Employee motivation. Motivation in the workplace- theory and practice |
Employee motivation in the workplace article. This article focus on aspects of employee motivation, theory and practice as applied to in the workplace and ... |
www.accel-team.com |
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Motivation |
Motivation Notecards pad. 6 notecards with envelopes pad ... Motivation Desktopper pad. Black brushed-aluminum frame with glass. (5"x7") pad ... |
despair.com |
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Motivation Point. Motivation Advice for Your Achievement and Success |
Motivation techniques and advice to help you achieve greater personal success in your life. |
getmotivation.com |
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The Motivation Tool Chest |
Motivation tips on self-development, workplace, leadership, at-risk youth, education. Example: People who have a vision control their destiny and lifestyle. |
www.motivation-tools.com |
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Seven Rules of Motivation |
Set a major goal, but follow a path. The path has mini goals that goes in many directions. When you learn to succeed at mini goals, you will be motivated to ... |
www.motivation-tools.com |
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Motivation |
MOTIVATION CHECKLIST. The following checklist may prove helpful in getting at the ... If you want to improve your motivation you may want to choose a ... |
www.ucc.vt.edu |
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GENERAL PRINCIPLES OF MOTIVATION |
Basic principles of motivation exist that are applicable to learning in any ... In a general learning situation, self-motivation without rewards will not ... |
honolulu.hawaii.edu |
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TIP: Concepts |
Weiner (1990) points out that behavioral theories tended to focus on extrinsic motivation (i.e., rewards) while cognitive theories deal with intrinsic ... |
tip.psychology.org |
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Motivational Quotes, Motivational Quotations, motivation quotes ... |
Motivational Quotes, Motivational Quotations, motivation quotes, inspirational quotations from Motivating Moments. Updated 2 times a week, ... |
www.motivateus.com |
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Motivation - Atom Wiki |
Motivation. Why are you doing this? RSS is [WWW] over five years old. It was designed for news sites, a way for them to list the stories they had. ... |
www.intertwingly.net |
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Motivation & Inspiration from The Daily Motivator® |
A brief, daily message of motivation and personal development, with an archive of more than 2000 previous messages. A positive approach to successful ... |
greatday.com |
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Pages tagged with "motivation" on del.icio.us |
by blowski to folksonomy marketing internet user generated content motivation theory business blog ... saved by 124 other people ... 3 mins ago ... |
del.icio.us |
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Motivational and Inspirational Resources, Quotes, Short Stories ... |
Free daily motivational & inspirational, quotes, short stories, messages, articles, thoughts, and poems designed to help you lead a happy and healthy life. |
www.motivational-messages.com |
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Mental Help Net - Psychological Self-Tools - Online Self-Help Book ... |
Methods For Changing Your Identity and Your Motivations ... There are two types of animal motivation: the motivation to approach something, ... |
www.mentalhelp.net |
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Teambuilding Inc. Article - Team Motivation |
Probably the first question to be answered in a discussion of motivation is ... Motivation in this case was lacking because the team’s purpose was not in ... |
www.teambuildinginc.com |
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Learning Skills Program - Increasing Motivation |
Motivation is a complex issue, with a number of causes and solutions -- many of which are of interest to university students, who usually know what they ... |
www.coun.uvic.ca |
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