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Compensating for Your Entrepreneurial Style--or Lack of Style
I recently took an entrepreneurial quiz which evaluated my answers and informed me I would do best as a hired hand! So why am I a successful home business owner? Because I've learned to fill the holes in my entrepreneurial style, and compensate...
Creating Profit Trails That Lead Back To You
A wise person once said, "There are many trails to the summit of any mountain." I've also heard it said that "all roads lead to Las Vegas" and that there is "more than one way to skin a cat." While I've never skinned a cat (I love animals) and...
Internet Marketing and Your Old Age
Everybody wants to learn how to make money on the Internet. What about saving money for retirement and your future? If you don't do it, who will? Alan Greenspan, Chairman of the Federal Reserve Bank, recently confronted the U.S. Congress...
Permanent Press: Using Press Releases to Keep Your Company in the News
When is your best advertisement not an advertisement? When it’s a press release. In the competition for consumer attention, a well-written press release is one of your most valuable marketing tools. Why is it vital to put yourself in the news? ...
Why Small Businesses Fail (or Fail to Thrive)
Tammy, a skilled and gifted horticulturist, called me to discuss what she needed to know to start her own florist and landscaping business. She had been in the horticulture industry for 10 years and was incredibly skilled at working with flowers...
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YOU GOTTA PUT ON A GOOD SHOW
Amarillo, Texas is known for at least two things – Palo Duro Canyon and some of the finest people you’ll find anywhere.
It was recently my good fortune to be with some of those good people. I was that district’s keynoter for the annual safety awards banquet of Texas Department of Transportation.
Both before and during the meeting part of the banquet, I received some good natured ribbing about my Barber-osophy outfit. The red and white stripped vest and arm garters, along with the black bow tie, tend to stand out a bit. My shiny head also usually draws comments.
When it came time to speak, I felt compelled to respond in kind. First of all, I jokingly pointed out that if one of the Austin TxDot guests, who preceded me at the mic and who has a haircut like mine like mine, would stand beside me we’d look like two headlights. I then noted that the Barber-osophy outfit was my version of an old country and western song. One line says, “If you’re gonna make a livin’ to gotta put on a good show.” In other words, the outfit and lots of humorous stories were for purposes of entertainment and uniqueness. The uniqueness part, I believe, is needed in most businesses.
At J.B.’s Barber Shop our “show” (uniqueness) is our family atmosphere. It’s a place where customers are called by name and where friends meet. It’s where you’re a friend instead of just a
customer. That’s our “show,” and it’s been going on for nearly 50 years.
At a certain airport car rental in Amarillo a young man named Kevin has another type of “show.” While several others franchises were just renting cars, he was selling a good attitude and a sense of humor.
After I made arrangements with Kevin for my rental, I asked, “Can you tell me how to get to the Ambassador Hotel?”
“Sure can,” he replied. “It’s not that hard at all, since it’s the tallest building in town. In fact Amarillo’s so flat you can stand outside and see just about everything there is to see.”
He then nailed down his “show” by saying, “In Amarillo if your dog runs away from home, two days later you can still see it leaving.”
BARBER-OSOPHY: If in your business you want to make a good living, and be favorably remembered, put on a good “show.”
Copyright 2005, Sumerlin Enterprises.
Permission is granted to reprint this article as long as a link to www.barber-osophy.com is included.
About the Author
Terry L. Sumerlin, known as the Barber-osopher, is the author of "Barber-osophy," and is a columnist for the San Antonio Business Journal. He speaks nationally as a humorist/motivational speaker. Visit his website at www.Barber-osophy.com.
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