|
|
|
Consider A Program To Consolidate Your Debt
In the present climate of easy credit it is easy to get in over
your head with credit card debt. Many people do not realize how
many Americans are living payday to payday getting deeper and
deeper into the drowning pool of high interest revolving...
Credit Cards For People With Bad Credit - How To Avoid Getting Ripped Off
If you've had credit problems, then you've probably received offers for credit cards aimed at people with bad credit. These offers range from legitimate, to questionable, to outright scams. How can you tell the difference? The answer is to read the...
The Art & Science of Property Valuation
The Art & Science of Property Valuation It is no secret that sellers want to sell high and buyers want to buy low. But they often arrive at the negotiating table with very different ideas on price. A fair and objective property valuation can help...
Trade Credit: How to determine if you should offer net-30 terms to your business customers
What is trade credit?
One of the major differences between consumer and commercial transactions is that most, if not all, consumer transactions are paid in cash or by credit card at the time of sale. Because of this, most consumer businesses...
Why online mortgage quotes don't always give the best rate
There were days when getting something mortgaged or financed was
a big hassle. People had to survey the entire market in order to
know about the existing rates and other details. But now things
have drastically changed. Now you can familiarize...
|
|
| |
|
|
|
|
|
|
Courting Premium Sales
Have you ever dreamed of selling your book to a large corporation? A sale that would register several thousand copies of non-returnable product on the book sale meter? What's that? You've never thought of it you say? Well, never fear! It's not too late to pursue this avenue, especially if you have a book ripe for a particular market.
Before you embark on this project, it's important to understand the possibilities out there. Start being aware of incentive items you might see and understand how they are used. Many are offered as consumer gifts or incentives while others are used as training tools or morale boosters for employees.
Some examples of premium sales might be:
Books offered at yearly company sales meetings
Books offered to consumers at a discount (consumers are usually asked to send in product UPC's to qualify for these specials)
Books offered to new customers at financial institutions
Books offered to new home buyers
Books offered to new magazine subscribers
To determine the market segment you want to go after, study your book first for obvious clues. If you've mentioned or recommended companies or products in your book, those will be the first tier you'll want to go after. Next, think about the message of your book and how it aligns with particular companies within that industry. Company web sites and ads will offer great clues when trying to match a company or organization up with your book.
If you're going after the magazine subscriber bonus segment, you'll have a bit more flexibility. Generally, if the book fits the reader demographic and aligns itself with the message of the magazine, it will be considered. For example, you might offer a home organization book to Good Housekeeping or a fitness book to Self or Redbook. Before you approach these magazines, read them for about three months so you get a good sense of what they're about and who their audience is.
If you're going after a particular market and are trying to locate companies within that industry, try doing a Boolean search in Google. Your search should look like this: "your industry and companies." Another resource is http://www.thomasregister.com. This site will link you to companies nationally and internationally within your industry.
Next, don't overlook companies in your own backyard. Think about industries, companies and organizations in your area that might work well for your book and begin going after them.
Many times, local companies will welcome the opportunity to support hometown authors.
Once you've put your list together, you'll want to contact them and pitch them the idea. Or, in some cases, our company will send them the book and proposal before we even make phone contact. Sometimes the companies you've targeted will be on the lookout for incentive items, other times this will be a new (and exciting) area for them. If you're going after employee incentives, it's interesting to note (and mention in your sales letter) that employee incentives increase individual performance by 27% and team performance by %45 percent.
Be open and creative with your pursuit of premium sales! Many times, companies will want to put their logo on the cover or include an extra page in the book with a letter from the President or CEO. Check with your printer or publisher on whether this is possible for you and what the additional costs will be before you start pursuing the premium sales arena.
So, how long does this process take? We've seen premium sales turn around in a week, while others take a year or more to complete. Oh, and the most important part... how many books can you plan to sell? Anywhere from one thousand to several thousand depending on the deal and the company. We've even got a deal in the works for a half a million copies of one book. Discounts and negotiations vary. Often, we'll negotiate volume discounts of 50% to 70% on bulk orders. Again, make sure you've got these figures ready when you pick up the phone to make your pitch.
With the right book, premium sales are not only a great way to gain exposure of your book. But in the end, they make great "cents."
Penny C. Sansevieri
The Cliffhanger was published in June of 2000. After a strategic marketing campaign it quickly climbed
the ranks at Amazon.com to the #1 best selling book in San Diego. Her most recent book: No More Rejections. Get Published Today! was released in July of 2002 to rave reviews. Penny is a book marketing and media relations specialist. She also coaches authors on projects, manuscripts and marketing plans and instructs a variety of coursing on publishing and promotion. To learn more about her books or her promotional services, you can visit her web site at www.booksbypen.com. To subscribe to her free ezine, send a blank email to: mailto:subscribe@booksbypen.com
Copyright 2004 Penny C. Sansevieri
About the Author
None
|
|
|
|
|
| Negotiation - Wikipedia, the free encyclopedia |
| The first step in negotiation is to determine whether the situation is in fact a negotiation ... The book's approach, referred to as Principled Negotiation, ... |
| en.wikipedia.org |
|
| Negotiation Seminars Negotiation Training Negotiations Consultants ... |
| Negotiation and alternative dispute resolution seminars, negotiation training and video presentations with available keynote speakers. |
| www.negotiation.com |
|
| Program on Negotiation at Harvard Law School |
| Negotiation training, research, and publications from the world's foremost authority on negotiation and dispute resolution. |
| www.pon.harvard.edu |
|
| PON: Harvard Negotiations Project |
| Please visit the Harvard Negotiation Project website for complete information and ... The Harvard Negotiation Project's mission is to improve the theory, ... |
| www.pon.harvard.edu |
|
| The Negotiation Skills Company, Inc. |
| www.negotiationskills.com/ - 3k - Cached - Similar pages |
|
|
| Global Trade Negotiations Home Page |
| The Global Trade Negotiations Home Page at the Center for International Development at Harvard University - a centralized information resource on global ... |
| www.cid.harvard.edu |
|
| Principled Negotiation |
| Principled negotiation is the name given to the interest-based approach to negotiation set out in the best-known conflict resolution book, Getting to Yes, ... |
| www.colorado.edu |
|
| Salary Negotiation and Job Offer Tutorial |
| Job-seekers: Learn the basics (and advanced techniques) of the art and strategy of salary negotiation (getting the salary you want) in this tutorial. |
| www.quintcareers.com |
|
| Salary Negotiation and Job Offer Tutorial -- Map of the Tutorial |
| Site map to an expert (and free) tutorial on the art and strategy of salary and job offer negotiation. A guide to assist every job-seeker with salaries. |
| www.quintcareers.com |
|
| Win-Win Negotiation - How to reach a fair compromise - Negotiating ... |
| This article and free worksheet help you negotiate fair compromises with people whose goodwill you need. It highlights the importance of good negotiation ... |
| www.mindtools.com |
|
| negotiation journal |
| www.springerlink.com/link.asp?id=102591 - Similar pages |
|
|
| Apache Content Negotiation |
| Apache's support for content negotiation has been updated to meet the ... Apache 1.2 supports 'server driven' content negotiation, as defined in the ... |
| httpd.apache.org |
|
| JobStar--Salary Negotiation Strategies |
| JobStar is a public library sponsored guide to information for the job search. Sections useful for California are: 1500 job hotlines, calendar of job and ... |
| jobstar.org |
|
| Eric C. Gould's Negotiation Site |
| Subscribe to newsletter with negotiating tips and techniques. |
| www.batna.com |
|
| free negotiation training for sales, debt, contract, salary ... |
| Free negotiation skills training for sales, contracts, debt, salary and contracts, negotiating with creditors, negotiation skills and techniques, ... |
| www.businessballs.com |
|
| Monster.com: The Negotiation Coach |
| Salary Negotiation Advice from HR Managers · Negotiating Your Future Salary Today · Overlooking Their Interests -- A Big Mistake in Salary Negotiations ... |
| midcareer.monster.com |
|
| Negotiation Articles |
| Negotiation articles for the busy entrepreneur written by a diverse group of experts, speakers, professionals, consultants, and marketing companies. |
| www.pertinent.com |
|
| CareerJournal | Negotiating Tips - Salary Negotiation Tips ... |
| Salary Negotiation Tips - When it's time to negotiate salary changes, trust Career Journal to give you the best and most current career salary information. |
| www.careerjournal.com |
|
| PON Clearinghouse |
| Welcome to the Program on Negotiation Clearinghouse, a resource center for people interested in learning and teaching about negotiation and alternative ... |
| www.pon.org |
|
| :: Negotiations Affairs Department :: |
| Information on the issues, history, developments and positions regarding Palestinian-Israeli peace negotiations. |
| www.nad-plo.org |
|
|