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Advertising and Community Relations -- Get the Best of Both Worlds
Have you ever noticed that in communities without big universities, high school sports take on an even bigger importance? That's what it's like where I live. But like everywhere else in the country, our high school sports are always looking for...
Marketing The Real You
I often wonder how the practice began of pretending to be someone else in order to market your business. You know what I'm talking about -- it's the marketing face, the selling voice, that you often put on in order to attend a networking event...
Marketing to Your Niche Markets with Stories
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Race And Marketing: Does Skin Color Still Matter In America?
You have permission to publish this article electronically or in print, free of charge, as long as the article is not altered and the resource box is left intact. A courtesy copy of your publication would be appreciated. Send to: ...
The REAL, Yet Hidden, Power of Network Marketing
Network marketing is POWERFUL, or at least it can be. Word of mouth is as old as the human race and with the sheer numbers of people online, the Internet has taken that power to new heights. Unfortunately, however, the Internet has hit some...
 
10 Inside Secrets to Google Adwords - Part 1

10 Inside Secrets to Google Adwords - Part 1

Let's face it... Google Adwords is not the only source of traffic
on the internet, nor is it free. However, if you cannot convert
the traffic you get from the pay-per-click traffic on Google
Adwords, your site surely won't convert the casual visitor who may
or may not be ready to buy what your are selling.

When spending money for pay-per-click (PPC) traffic, whether it is
from Google Adwords, Overture, or a 2nd-tier PPC network, the key
is to track your traffic to see if it converts into sales. There
are many software products and online services that can track your
traffic. For a recommendation, visit:
http://www.superiormarketingpartners.com/adtracking.html

Many people that have tried Google Adwords have lost their shirt,
so to speak. Some keywords on Google Adwords are cheap (keyword
phrases start at a nickel per click). Some keyword phrases on
Google Adwords can cost tens of dollars per click. If you end up
paying high per-click prices on Google Adwords and don't sell a
high-ticket item on your site, even the most enviable sales
conversion rate won't turn a profit.

There are several tricks to advertising on Google Adwords that
unless you know them, it becomes almost impossible to turn a
profit on your advertising.

Secret #1 - Only bid on exact match keywords

Google Adwords has a few different 'keyword matching options'
available. When a keyword is placed in brackets like this:
[keyword], it is called an 'exact match.' This means that only
when someone enters that EXACT keyword phrase will your ad appear.
It might occur to you that by limiting your keyword(s) to only
exact match, you are eliminating all those people that may be
searching for the phrase "cheap widgets" or even "widget"
singular, since only the keyword "widgets" plural is an exact
match. Believe me, this is exactly what you want. Sure, it will
take extra time to create an adgroup within the Google Adwords
system for each keyword phrase you want to bid on, but you will
know with 100% certainty which keyword(s) are converting into
sales this way. If you do NOT use the exact match option in
Google Adwords, then there is absolutely no way to know which
keyword(s) are resulting in sales on your site.

Secret #2 - Bid to


be in position #2 or 3

When someone searches on Google for your keyword, the first page
of search results are going to reach the most people. What you
want to do is position your ad in one of the top 3 spots. You
don't want position #1 necessarily, because that position costs
the most and doesn't give you much more benefit than being in
position 2 or 3. You pay less for these spots than position 1 and
gain most of the benefit.

By being in one of these top spots, your ad gets a higher
'click-thru rate' (CTR). This is good is because the Google
Adwords system actually rewards you for having an ad with a high
CTR by charging you less per click! Google Adwords exists to
make money for Google. If they have two companies advertising for
the same keyword, and your ad pulls a 10% CTR and your
competitor's ad for the same keyword pulls a 5% CTR, then Google
Adwords makes more money from your ad. Google Adwords rewards you
for this higher CTR by charging you less per click than your
competitor!

Secret #3 - Negatively qualify your ads

Admittedly, the problem with having an ad that has a great CTR is
that it gets a lot of clicks! Unless your traffic converts into
sales, it's hard to turn a profit on your Google Adwords ads. The
key is to put words in the ad that DISCOURAGE people from clicking
on the ad unless they 'pre-qualified' to convert to a sale. For
example, if you have site that sells widgets that cost $10.00
each, then put something in one of the lines of text in your ad
like 'Widgets cost only $10.00.' The only catch is that if your
ad isn't getting a very good CTR in the first place, then a
negative qualifier is only going to reduce your CTR.

Your next step? There are many more techniques to learn that will
increase the profitability of Google Adwords campaigns. The above
tricks will start you off towards making Google Adwords work for
you. Check back for Part 2 in this series. You can get a
complete course that covers every tip and trick you will ever need
by visiting:
http://www.superiormarketingpartners.com/adwords.html

About the Author

Ron Isaiah knows the inside scoop on how to market online. Get a free audio e-book on no-cost viral marketing strategies by visiting:
http://www.superiormarketingpartners.com/audioebook.html

 

When You Know How | Network Marketing Works!
Your guide to tips, resources, opportunities. Get your Free CD the Science of Network Marketing. We can show you how to make it work for you.
www.network-marketing-works.com
 
Marketing, business - Is Network Marketing Just a Scam?
Marketing, business - Is Network Marketing Just a Scam? - Entrepreneur.com.
www.entrepreneur.com
 
Business Opportunities: MLM, Network Marketing, Work at Home
Listing of Business Opportunities: MLM, Network Marketing, Mail Order, Kiosks and more.
www.entrepreneur.com
 
Multi-level marketing - Wikipedia, the free encyclopedia
Multi-level marketing (MLM) (also called network marketing or NM) is a business ... In a typical multi-level marketing or network marketing arrangement, ...
en.wikipedia.org
 
List of network marketing companies - Wikipedia, the free encyclopedia
Jump to: navigation, search. This is a list of companies which utilize network marketing, also known as multi-level marketing. ...
en.wikipedia.org
 
MLM - Network Marketing Business Journal
MLM industry journal is the oldest, largest MLM newspaper for the newest network marketing, direct sales, homebased income opportunities and articles.
www.mmmonthly.com
 
The Real Problem with Network Marketing and Multi-Level Marketing ...
It never ceases to amaze me the extreme polar views on the topic of network marketing and MLM. Some people are passionate about it in the extreme, ...
entrepreneurs.about.com
 
Network Marketing News ONLINE - Home
Network Marketing and MLM Tools, Training, and Information - your online resource. Business Opportunity. Free fax-on demand. Free autoresponders.
www.networkmarketingnews.com
 
MLM Woman Newsletter - The Complete MLM/Network Marketing Resource ...
MLM Woman Newsletter - The complete resource on the Internet for the MLM Woman and Man.
www.mlmwoman.com
 
Site Build It! - Network Marketing
Site Build It! is the only all-in-one site-building, site-hosting, AND site-marketing system of software tools for Network Marketers (MLM).
networkmarketing.sitesell.com
 
Amazon.com: Your First Year in Network Marketing: Overcome Your ...
Amazon.com: Your First Year in Network Marketing: Overcome Your Fears, Experience Success, and Achieve Your Dreams!: Books: Mark Yarnell,Rene Reid Yarnell ...
www.amazon.com
 
Home based buisness ideas, MLM and Network Marketing Business ...
Home based business ideas. Best home business and home based business ideas.Spiritual marketing your home based business ideas. Namaste.
www.mlmforums.com
 
Network Marketing: Home
Special Offer. >> Home. News / Events. 15.08.06: APPOINTMENT OF GREG GUTHRIE. © Copyright Network Marketing 2002, |, Terms of Use, |, Privacy Policy ...
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One of the UK's leading marketing recruitment consultancies. Specialists in marketing and creative recruitment both for agencies and clients on a temporary ...
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Network Marketing Success Now
Tips and resources to help you build a successful network marketing business online...
nmsnow.com
 
MLM Network Marketing Resources by Online MLM .com
Directory of network marketing and direct sales companies.
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MLM Network Marketing training Randy Gage
MLM Network Marketing training resources by Randy Gage and other leading MLM industry experts give business building secrets for success in your home ...
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multi-level marketing (a.k.a. network marketing & referral marketing) ... EVALUATIONS of MLM or Network Marketing Companies, Based on the "5 Red Flags" of a ...
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